The first webinar of Indian Association of Amusement Parks & Industries was a grand success. The webinar was well attended by members from all across the country. We thank Mr. Paresh of Essel World for the knowledgeable and excellent presentation. Incorporated in the year 1999, IAAPI is India's Apex Body representing the Amusement, Leisure & Entertainment Industry in India. Topic: Staying Connected – Digitally with Guest & Staff during Lockdown Presenter: Mr Paresh Mishra - Senior Vice President Sales & Marketing - Esselworld Leisure Private Limited Date & Time: 27/Apr/2020 3-4pm IST Webinar Link: https://www.youtube.com/watch?v=enBaGtoojMM IAAPI Website: www.iaapi.org IAAPI Facebook: https://www.facebook.com/IAAPIHq/ IAAPI Instagram: https://twitter.com/IAAPI_HQ IAAPI LinkedIn: https://www.linkedin.com/in/iaapi-hq/

1. Staying Connected
“Digitally with Guest & Staff during Lockdown”.

2. Content
• Introduction………………………………………………………………………….Slide 3
• Opportunities ………………………………………………………………………Slide 4
• Stay in game ………………………………………………………………………..Slide 5
• Social distancing campaign …………………………………………………..Slide 6-15
• Staff digital initiative …………………………………………………………….Slide 16-17
• School program ……………………………………………………………………Slide 18-20
• Corporate program ………………………………………………………………Slide 21-24
• Food distribution drive ………………………………………………………..Slide 25-26
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3. Impact of Covid- 19 on Amusement Industry
• The world has been turned on its head with the rapid spread of this global pandemic. The impact of coronavirus on theme
parks is unlike anything we have ever seen before.
• The impact of coronavirus on theme parks is already huge. Even the industry giant, The Walt Disney Company, has closed
every single Disney theme park around the globe for the first time in history in response to the pandemic
• According to the official statement, from the different Theme parks & Resorts across the globe, displayed shut down
notice from 13th March 2020.
• The reaction of entertainment-based attractions - we’ve seen most movie theatres like PVR, INOX & Cinepolis closed and
all other forms of entertainment shut down. Many VR based entertainment centres, have announced self-shutdowns and
more.
• Through it all, many citizens are staying home. While this is a voluntary thing in most places, it is also government enforced
in a few select areas. Public schools for children are closed, college students are home from their Universities, and nervous
feelings are on the rise with good reason.
• Nothing like this has happened in modern times in globally before. No one is really sure how to act now, or how to react to
what has become our new “normal”.
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4. Positive Opportunities..
Possible changes once parks reopen
• Thinking of the future impact of coronavirus on theme parks, we also have to keep an eye on possible changes from various
attractions as they reopen.
• It is likely that many operational changes will take place before theme parks and attractions reopen.
• Some rides may reopen but with reduced capacity on ride vehicles. For example, seating every other row. This will allow
for social distancing
• Multi-staged queuing areas or even mandatory virtual queues for attractions may also be in place, in order to prevent
crowding.
• The cancellation of parades and night-time spectaculars is likely for a while too.
Positivity and kindness
• The impact of coronavirus on theme parks is unprecedented. However, we have also seen some fantastic acts of kindness from
various operators across the continent.
• For example, some are donating tons of food items to those in need right now. Other parks are helping entertain everyone by
posting videos of shows and parades on social media platforms.
• Fan communities have also responded in kind. They have posted some very creative videos of their own attempts to bring a
little theme park fun into their homes.
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5. Stay in the Game: Overcoming COVID-19
The coronavirus pandemic is giving the amusement industry with unprecedented challenges, from mandatory closings of IECs
to potential supply chain interruptions and shortages of parts and merchandise. While no-one can predict the future, We
believe that amusement operators and suppliers are an entrepreneurial and innovative group that can adapt current scenario
and move on with positive note
This industry is small, we have to make sure we help each other through this unprecedented time. It will be a team effort and
we believe that those who have decency and compassion during this crisis will receive returns;
Key focus areas to look after during this lockdown period
1. Connect with your customers on social media
2. Make sure your business platform has digital connect.
3. Prepare your business plan for the Bounce-Back Surge
4. Current scenario provide opportunities for a Innovations in business
5. Use this down time to finish your Digital To-Do Lists.
6. Work on reopening park procedures and safety measures.
7. Promote your brand through Social Distancing Campaign
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6. Social Distancing Campaign
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EsselWorld’s iconic campaign “ EsselWorld main rahunga main, ghar
nahi jaunga main “ has been modified to current situation to effectively
communicate social distancing message to “ Kuch din Ghar Mein rahuga
main, Bahar nahi jaunga main.”

7. Social Distancing Campaign
In efforts to encourage people to stay safe in unprecedented times, EsselWorld has conceptualize campaigns to raise
awareness about social distancing and express solidarity with consumers during this global crisis.
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8. Social Distancing Campaigns
Keeping the current scenario of the country in mind, through Social distancing campaigns we would like to ensure that our
valuable guest/consumer to should stay at home & stay safe.
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Fever FM(104) campaign
Fever FM(104) has initiated “Kuch din ghar main
rahunga main! Bahar nahi jaunga main”
campaign to urge listeners to stay indoor in this
difficult time.
Campaign started: 2nd April 2020 & Campaign
End: Till 20th April 2020
Spot/per day: 4
Total spot: 52 spot/ 30 sec duration
We have amplified social distancing campaign through various Radio channels with the following objective:
To reinforce social distancing among people of Mumbai & India to fight against Covid-19 through our media
partners.
We initiated campaign of social distancing “ Kuch din ghar main rahunga main! Bahar nahi jaunga main!” & food
distribution initiative

10. Radio Nasha Campaign
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Radio Nasha 91.9 has featured “Kuch din ghar
main rahunga main! Bahar nahi jaunga main”
stay home initiative in Jhakaas Morning show &
audiogram on their FB platform.
Featuring date: 10th April 2020
Time: 2.40 minutes

11. RJ engaging with their fans on Instagram
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RJ Rohini & Divya from Nasha,
Rj Arjun from Mirchi & RJ
Anmol from Fever

12. EsselWorld LIVE
EsselWorld becomes the first amusement park to start its live streaming
entertainment channel for its guest & followers to encourage social distance
through indoor entertainment.
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13. EsselWorld Live
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14. EsselWorld Live promotion
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Guest engagement initiative

16. Employee engagement initiative
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Handwash campaign
Do’s & Don’ts campaign

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Hygiene campaign Entertainment campaign

18. School engagement program
EsselWorld has associate with 22 schools with 96,000 students through its digital
initiative as the Fun & Edutainment Partner for a programme that focuses on ‘Health
+ Safety, Fun & Learning’ for students.
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19. School engagement program
This programme reach to school students through digitally & run on school apps/ websites/ e-mailer along with studying
material.
This includes following topics:
Personal Hygiene | Communication | Logical Quizzes | Vocabulary Puzzles | Keep your room clean | Hobby Development
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20. School engagement program
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21. Corporate engagement program
To keep a continuous supply of active entertainment for our valuable 6.5 lacs
corporate consumers we wish to present a program - Health + Safety, Fun &
Hobbies. Through this program we would like to update, engage and keep our
consumer’s mind active.
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22. Corporate engagement program
EsselWorld wish to associate with corporate consumers as Fun Partner for a corporate contact programme that focuses on
“Health + Safety, Fun & Hobbies’ for the organisation’s employees / consumer & other stakeholders.
This will include following topics:
Personal Hygiene | Communication| Crossword + Puzzles | Personality Development | Hobby Development
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23. Corporate engagement program
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24. FIT Association Program
Considering the nationwide lockdown but to keep the
entertainment core value alive with business partners and
other stakeholders, EsselWorld has shown its concern &
care by connecting around 2 lacs stakeholders through
various digital roots.
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25. Food Distribution Drive
EsselWorld becomes the first amusement park to contribute every day meals to daily
wagers & tribal
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26. Food Distribution Drive
Known for being India's first amusement park, EsselWorld has always
believed in serving and taking care of their guests and staff first. This
time EsselWorld has joined hands with BMC to become the first
amusement park to serve food to the daily wagers along with an
initiative to serve to the adiwasis in Goari & Uttan. This initiative has
been covered by more then 25 publications.
• This activity was initiated on March 30 and the EsselWorld staff
has distributed 2.5 lakhs + packaged meals till date .
• The food is being sourced, prepared and sealed by sealing
machine that ensure the hygiene of the food at the EsselWorld
premises by the staff. Staff members have been preparing the
food with clean and sanitised hands with wearing masks.
• Government officials are very helpful and have been co-operating
in the distribution process specially Collector’s office, RTO, MCGM
& Police department
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27. Thank you