The pace of change will never again be as slow as it is today. In order to cope with change, we need to embrace it. We need to shift our thinking from striving for certainty to forecasting, futurology and designing for multiple future worlds. We will explore 5 key trends which will shape the future for consumers and how as designers and brands we can use these insights to drive innovation and even predict the future. Lucia Ciranova & Hollie Lubbock

1. WTF is happening?
5 consumer trends for 2020
@hollielubbock & Lucia Ciranova (@FutureofBrands)
Fjord
Nov 2018, Connect London

2. Lucia Ciranova
Creative strategist with a passion for future
thinking, consumer culture, and branding.
@FutureofBrands
Hey!
Hollie Lubbock
Experience strategist with an interest in
emerging technologies, ethics and trends
affects society.
@hollielubbock

3. Pattern spotting

4. “The pace of change has never
been this fast, yet it will never be
this slow again.”
Justin Trudeau, Davos 2018

5. 00
—
The Metatrend

6. From Millennials cleaning the
physical trash

7. To Gen Z cleaning
the digital trash

8. 01
—
Offscreen is what
the doctor ordered

9. It’s a health
concern now.

10. Good tech boys
went bad

11. IRL Resurgence

12. Offscreen is the
new privilege

13. 02
—
The new trend
setters

14. KBeauty,
flowerboys,
modest fashion

15. Playing tech
catch up

16. Power in
numbers

17. Trust is less about heritage
and more about slick
experiences

18. 03
—
Will Amazon have
to save us all?

19. Local governments
can’t solve the
global issues

20. Corporate
public services

21. The startup
resistance

22. Who is
responsible?

23. 04
—
AI by myself

24. Reality Apathy

25. Robot friends

26. Digitwin

27. Sexbots

28. 05
—
Sustainability got
sexy. Everybody is
doing it.

29. Veganism spike

30. Guilt free
fashion

31. Zero waste
movement

32. Make it
convenient

33. Trends for 2020
01 Offscreen is what the doctor ordered
02 The new trend setters
03 Will Amazon have to save us all?
04 AI by myself
05 Sustainability got sexy

34. 34
Thank you
Hollie Lubbock & Lucia Ciranova