SlideShare a Scribd company logo
1 of 76
Download to read offline
#ASAE14
Hot Trends in Association
Social Tools
Sunday, Aug 10th, 2014
3:30 – 4:30pm
hashtag: #asae14 LS2
#ASAE14
WELCOME!
Andy Steggles
President & Chief Customer Officer
Higher Logic
Michael Cummings
Principal
Tate Cummings
2
#ASAE14
Pre Conference Survey
#ASAE14
You Choose: Disruptive Trends
1. Social Business
2. Volunteerism
3. Measuring Social
4. Social Mentoring
5. Talent Identification
6. Mobile
7. Expert Directory/ Speakers Bureau
8. Frictionless Content
9. Employer Branding
10. Automation
11. Social & Content Marketing
12. Share Your Disruptors
#ASAE14
Disruptor #1
SOCIAL
BUSINESS
#ASAE14
THE EVOLUTION OF
PERSONAL & BUSINESS
SOCIAL NETWORKING
6
#ASAE14
PERSONAL SOCIAL
NETWORKING
7
#ASAE14
Social “Reach” Comparison
BUSINESS PERSONAL
8
#ASAE14
SOCIAL BUSINESS
QUADRANTS
9
#ASAE14
Disruptor #2
VOLUNTEERISM
10
#ASAE14
TERM BASED
VOLUNTEERISM
#ASAE14
TASK BASED-
VOLUNTEERISM
12
#ASAE1413
#ASAE14
Seeking: 55th Annual Meeting –
Fitness Track Yoga Instructor
Type of Opportunity: Open Call for Volunteers
Application Deadline: 7/5/2014
Interest Area: Membership Engagement
Contact: Alissa Brower
Time Commitment: Quick Task (less than a day)
Travel Required: No travel required
Volunteer Category: Onsite Conference Volunteer
Level of Effort: Simple task
No. Of Applications Accepted: 2
Description:
#ASAE14
#ASAE14
MICRO
VOLUNTEERISM
16
#ASAE14
Disruptor #3
MEASURING
SOCIAL
17
#ASAE14
#ASAE14
#ASAE14
ASAE’s Top 10 Members
collaborate.asaecenter.org/top10
#ASAE14
Hot Trends in Association Social Tools - ASAE 2014
#ASAE14
#ASAE14
American Society of Association
Executives (ASAE) Case Study
• Use Net Promoter Methodology
• 21,533 members
• 13,272 subscribed to Collaborate
• 3016 Completed Survey
• 81.6% (2462) of the Respondents were
Collaborate Users
#ASAE14
Correlation Analysis
• Engaged Members: 23% More Likely to
Recommend ASAE (Earned Media)
• Completed Profile = Double NPS
• Higher NPS = More Money Spent
• More Money Spent = Higher NPS
#ASAE14
2014 Community Benchmarking Report
By Marketing General
and Higher Logic
www.HigherLogic.com/Benchmarking
#ASAE14
Disruptor #4
SOCIAL
MENTORING
27
#ASAE14
SOCIAL MENTORING
28
#ASAE1429
#ASAE14
Disruptor #5
EMPLOYER
BRANDING
#ASAE14
#ASAE14
It’s Not About the Money
#ASAE14
EMPLOYER PERCEPTION
Association social communities
are a vehicle for company
ambassadors to improve their
employment brand
The industry association is the “front line” for
promoting a company’s culture
#ASAE14
We Talk More About the Good Things
#ASAE14
Disruptor #6
MOBILE
35
#ASAE1436
#ASAE1437
#ASAE1438
#ASAE14
40% of employees rely on mobile
devices to perform their work
37% for more than 60 minutes per day
Almost everything a company does will
become mobilized over the next 2 to 3 years
39
#ASAE14
Which is more appropriate and when?
Responsive vs. Adaptive
40
#ASAE1441
#ASAE1442
#ASAE14
Which is more appropriate and when?
Responsive vs. Adaptive vs. Native
43
#ASAE14
Disruptor #7
EXPERT
DIRECTORY
44
#ASAE14
#ASAE14
#ASAE14
#ASAE14
#ASAE14
#ASAE14
#ASAE14
#ASAE14
Disruptor #8
FRICTIONLESS
CONTENT
52
#ASAE14
MAKE IT EASY
#ASAE14
Disruptor #9
TALENT
IDENTIFICATION
#ASAE14
CANDIDATE ENDORSEMENTS
Members are utilizing their communities
to recruit for themselves and others
#ASAE14
TALENT COMMUNITIES
Member communities are developing
into industry talent communities
-Average response to job posting: 400 resumes
-35% meet minimum requirements
#ASAE14
Disruptor #10
AUTOMATION
57
#ASAE14
#ASAE14
#ASAE14
#ASAE14
#ASAE14
Disruptor #11
SOCIAL &
CONTENT
MARKETING
62
#ASAE14
#ASAE14
OUTBOUND MARKETING
• "OLD MARKETING" is "any marketing that
pushes products or services on customers.“
• Also referred to as: “Interruption Marketing”
• Not Educational
• One-Way Communication
#ASAE14
INBOUND MARKETING
“New Marketing” is “any marketing tactic
that relies on earning people’s interest
instead of buying it.”
Also referred to as “Content Marketing”
#ASAE14
INBOUND MARKETING
#ASAE14
HIGHER LOGIC’s OWNED MEDIA
 Learning Series
 Educational Videos
 Higher Logic Academy
 Success Tips
 Engagement Benchmarking
 Hired a Writer
 Guest Blogs
 Paid Blogs
 Speaking Engagements
 White papers
 User Group (HUG)
 Net Promoter
#ASAE14
#ASAE14
www.youtube.com/user/HigherLogicTV
#ASAE14
How Can
Associations
Generate Owned
Content?
#ASAE14
MEMBER
ENGAGEMENT
=
INBOUND
MARKETING
71
#ASAE14
AIA MISSION: RAISE
AWARENESS OF INDUSTRY
Open or Closed?
72
#ASAE14
#ASAE14
Disruptor #12
SHARE YOUR
DISRUPTORS
74
#ASAE14
ADDITIONAL RESOURCES:
SUCCESS GUIDES
75
#ASAE14
Contact us
Andy Steggles
President & Chief Customer Officer
Higher Logic
andy@higherlogic.com
202.559.7733
higherlogic.com/andysteggles
Michael Cummings
Principal
Tate / Cummings
mcummings@tatecummings.com
646.241.7748

More Related Content

Similar to Hot Trends in Association Social Tools - ASAE 2014

Indiana Society of Association Executives Keynote July 23, 2014
Indiana Society of Association Executives Keynote July 23, 2014 Indiana Society of Association Executives Keynote July 23, 2014
Indiana Society of Association Executives Keynote July 23, 2014 Ed Schipul
 
50 HR & Recruiting Stats Talent Acquisition Pros Need to Know Recruiting Webi...
50 HR & Recruiting Stats Talent Acquisition Pros Need to Know Recruiting Webi...50 HR & Recruiting Stats Talent Acquisition Pros Need to Know Recruiting Webi...
50 HR & Recruiting Stats Talent Acquisition Pros Need to Know Recruiting Webi...RecruitingDaily.com LLC
 
Listen Up! How to Use Listening to Reach Your Business Goals
Listen Up! How to Use Listening to Reach Your Business GoalsListen Up! How to Use Listening to Reach Your Business Goals
Listen Up! How to Use Listening to Reach Your Business GoalsKarianne Stinson
 
Breaking the Ice: Practical Strategies for Networking Success
Breaking the Ice: Practical Strategies for Networking SuccessBreaking the Ice: Practical Strategies for Networking Success
Breaking the Ice: Practical Strategies for Networking SuccessDarin Reffitt
 
Social Media 2.0: Take it to the next level
Social Media 2.0: Take it to the next levelSocial Media 2.0: Take it to the next level
Social Media 2.0: Take it to the next levelDarin Reffitt
 
Bridging the Generational Gap
Bridging the Generational GapBridging the Generational Gap
Bridging the Generational GapMatt Prince
 
Recruitingblogs50recruitingstatseverytalentacquisitionproneedstoknowppt3 10-1...
Recruitingblogs50recruitingstatseverytalentacquisitionproneedstoknowppt3 10-1...Recruitingblogs50recruitingstatseverytalentacquisitionproneedstoknowppt3 10-1...
Recruitingblogs50recruitingstatseverytalentacquisitionproneedstoknowppt3 10-1...Shahid Mojib
 
Recruiting Blogs: 50 Recruiting Stats Every Talent Acquisition Pro Needs to K...
Recruiting Blogs: 50 Recruiting Stats Every Talent Acquisition Pro Needs to K...Recruiting Blogs: 50 Recruiting Stats Every Talent Acquisition Pro Needs to K...
Recruiting Blogs: 50 Recruiting Stats Every Talent Acquisition Pro Needs to K...Glassdoor
 
Stop social terug in social media! Employee Advocacy
Stop social terug in social media! Employee AdvocacyStop social terug in social media! Employee Advocacy
Stop social terug in social media! Employee AdvocacyStephan Lam
 
Creating Alignment for Agile Change
Creating Alignment for Agile ChangeCreating Alignment for Agile Change
Creating Alignment for Agile ChangeJason Little
 
Companies in focus edition 2
Companies in focus   edition 2Companies in focus   edition 2
Companies in focus edition 2Merry D'souza
 
The Technical Marketer Toolbox in 2015 at #BrightonSEO
The Technical Marketer Toolbox in 2015 at #BrightonSEOThe Technical Marketer Toolbox in 2015 at #BrightonSEO
The Technical Marketer Toolbox in 2015 at #BrightonSEOAleyda Solís
 
UF - Chapter Branding
UF - Chapter Branding UF - Chapter Branding
UF - Chapter Branding PRSSANational
 
Are you a Talent Acquisition Innovator? Let's Change the Game, Together.
Are you a Talent Acquisition Innovator?  Let's Change the Game, Together.Are you a Talent Acquisition Innovator?  Let's Change the Game, Together.
Are you a Talent Acquisition Innovator? Let's Change the Game, Together.Marie Burns
 
Trust is the currency of employee advocacy, HRO Today Forum APAC 2016
Trust is the currency of employee advocacy, HRO Today Forum APAC 2016Trust is the currency of employee advocacy, HRO Today Forum APAC 2016
Trust is the currency of employee advocacy, HRO Today Forum APAC 2016The Digital Conversationalist
 
Avant Garde PR SM Brainstorm
Avant Garde PR SM BrainstormAvant Garde PR SM Brainstorm
Avant Garde PR SM BrainstormDJ Cortega
 
Internet Summit 2017 Social Selling Liesl Mathis
Internet Summit 2017 Social Selling Liesl MathisInternet Summit 2017 Social Selling Liesl Mathis
Internet Summit 2017 Social Selling Liesl MathisLiesl Mathis Towner
 
Lottie Laws, Head of Video, Twitter
Lottie Laws, Head of Video, Twitter Lottie Laws, Head of Video, Twitter
Lottie Laws, Head of Video, Twitter Hilary Ip
 

Similar to Hot Trends in Association Social Tools - ASAE 2014 (20)

Indiana Society of Association Executives Keynote July 23, 2014
Indiana Society of Association Executives Keynote July 23, 2014 Indiana Society of Association Executives Keynote July 23, 2014
Indiana Society of Association Executives Keynote July 23, 2014
 
50 HR & Recruiting Stats Talent Acquisition Pros Need to Know Recruiting Webi...
50 HR & Recruiting Stats Talent Acquisition Pros Need to Know Recruiting Webi...50 HR & Recruiting Stats Talent Acquisition Pros Need to Know Recruiting Webi...
50 HR & Recruiting Stats Talent Acquisition Pros Need to Know Recruiting Webi...
 
Listen Up! How to Use Listening to Reach Your Business Goals
Listen Up! How to Use Listening to Reach Your Business GoalsListen Up! How to Use Listening to Reach Your Business Goals
Listen Up! How to Use Listening to Reach Your Business Goals
 
Breaking the Ice: Practical Strategies for Networking Success
Breaking the Ice: Practical Strategies for Networking SuccessBreaking the Ice: Practical Strategies for Networking Success
Breaking the Ice: Practical Strategies for Networking Success
 
Social Media 2.0: Take it to the next level
Social Media 2.0: Take it to the next levelSocial Media 2.0: Take it to the next level
Social Media 2.0: Take it to the next level
 
Bridging the Generational Gap
Bridging the Generational GapBridging the Generational Gap
Bridging the Generational Gap
 
Recruitingblogs50recruitingstatseverytalentacquisitionproneedstoknowppt3 10-1...
Recruitingblogs50recruitingstatseverytalentacquisitionproneedstoknowppt3 10-1...Recruitingblogs50recruitingstatseverytalentacquisitionproneedstoknowppt3 10-1...
Recruitingblogs50recruitingstatseverytalentacquisitionproneedstoknowppt3 10-1...
 
Recruiting Blogs: 50 Recruiting Stats Every Talent Acquisition Pro Needs to K...
Recruiting Blogs: 50 Recruiting Stats Every Talent Acquisition Pro Needs to K...Recruiting Blogs: 50 Recruiting Stats Every Talent Acquisition Pro Needs to K...
Recruiting Blogs: 50 Recruiting Stats Every Talent Acquisition Pro Needs to K...
 
Stop social terug in social media! Employee Advocacy
Stop social terug in social media! Employee AdvocacyStop social terug in social media! Employee Advocacy
Stop social terug in social media! Employee Advocacy
 
Creating Alignment for Agile Change
Creating Alignment for Agile ChangeCreating Alignment for Agile Change
Creating Alignment for Agile Change
 
Companies in focus edition 2
Companies in focus   edition 2Companies in focus   edition 2
Companies in focus edition 2
 
STUDI PEMASARAN PRODUK KOSMETIK DI INDONESIA
STUDI PEMASARAN PRODUK KOSMETIK DI INDONESIA STUDI PEMASARAN PRODUK KOSMETIK DI INDONESIA
STUDI PEMASARAN PRODUK KOSMETIK DI INDONESIA
 
The Technical Marketer Toolbox in 2015 at #BrightonSEO
The Technical Marketer Toolbox in 2015 at #BrightonSEOThe Technical Marketer Toolbox in 2015 at #BrightonSEO
The Technical Marketer Toolbox in 2015 at #BrightonSEO
 
UF - Chapter Branding
UF - Chapter Branding UF - Chapter Branding
UF - Chapter Branding
 
Are you a Talent Acquisition Innovator? Let's Change the Game, Together.
Are you a Talent Acquisition Innovator?  Let's Change the Game, Together.Are you a Talent Acquisition Innovator?  Let's Change the Game, Together.
Are you a Talent Acquisition Innovator? Let's Change the Game, Together.
 
Trust is the currency of employee advocacy, HRO Today Forum APAC 2016
Trust is the currency of employee advocacy, HRO Today Forum APAC 2016Trust is the currency of employee advocacy, HRO Today Forum APAC 2016
Trust is the currency of employee advocacy, HRO Today Forum APAC 2016
 
Avant Garde PR SM Brainstorm
Avant Garde PR SM BrainstormAvant Garde PR SM Brainstorm
Avant Garde PR SM Brainstorm
 
#SLCHUG / #SLCSEM Summer Sizzle Inbound Marketing Event
#SLCHUG / #SLCSEM Summer Sizzle Inbound Marketing Event#SLCHUG / #SLCSEM Summer Sizzle Inbound Marketing Event
#SLCHUG / #SLCSEM Summer Sizzle Inbound Marketing Event
 
Internet Summit 2017 Social Selling Liesl Mathis
Internet Summit 2017 Social Selling Liesl MathisInternet Summit 2017 Social Selling Liesl Mathis
Internet Summit 2017 Social Selling Liesl Mathis
 
Lottie Laws, Head of Video, Twitter
Lottie Laws, Head of Video, Twitter Lottie Laws, Head of Video, Twitter
Lottie Laws, Head of Video, Twitter
 

More from Higher Logic

Volunteers: The Air We Breathe
Volunteers: The Air We BreatheVolunteers: The Air We Breathe
Volunteers: The Air We BreatheHigher Logic
 
Grow Membership with an Online Community Solution
Grow Membership with an Online Community SolutionGrow Membership with an Online Community Solution
Grow Membership with an Online Community SolutionHigher Logic
 
From the Dream of Community to ROI Reality: How to Get Your Executives' Buy-in
From the Dream of Community to ROI Reality: How to Get Your Executives' Buy-inFrom the Dream of Community to ROI Reality: How to Get Your Executives' Buy-in
From the Dream of Community to ROI Reality: How to Get Your Executives' Buy-inHigher Logic
 
A Kick-Ass Community Manager Round Table II
A Kick-Ass Community Manager Round Table IIA Kick-Ass Community Manager Round Table II
A Kick-Ass Community Manager Round Table IIHigher Logic
 
Creating Value in an Era of Exponential Change Learning Series
Creating Value in an Era of Exponential Change Learning SeriesCreating Value in an Era of Exponential Change Learning Series
Creating Value in an Era of Exponential Change Learning SeriesHigher Logic
 
2015 Community Benchmark Report
2015 Community Benchmark Report2015 Community Benchmark Report
2015 Community Benchmark ReportHigher Logic
 
The 2015 State of Community Management Webinar
The 2015 State of Community Management WebinarThe 2015 State of Community Management Webinar
The 2015 State of Community Management WebinarHigher Logic
 
Higher Logic Learning Series - Supercharge Member Loyalty & Power Community E...
Higher Logic Learning Series - Supercharge Member Loyalty & Power Community E...Higher Logic Learning Series - Supercharge Member Loyalty & Power Community E...
Higher Logic Learning Series - Supercharge Member Loyalty & Power Community E...Higher Logic
 
When Millennials Take Over: How to Prepare Your Organization for the Future o...
When Millennials Take Over: How to Prepare Your Organization for the Future o...When Millennials Take Over: How to Prepare Your Organization for the Future o...
When Millennials Take Over: How to Prepare Your Organization for the Future o...Higher Logic
 
The Community Manager Handbook Webinar
The Community Manager Handbook WebinarThe Community Manager Handbook Webinar
The Community Manager Handbook WebinarHigher Logic
 
Make a Difference: Build Wildly Successful, Fierce Communities
Make a Difference: Build Wildly Successful, Fierce CommunitiesMake a Difference: Build Wildly Successful, Fierce Communities
Make a Difference: Build Wildly Successful, Fierce CommunitiesHigher Logic
 
Higher Logic Learning Series: A Kick-Ass Community Manager Round Table
Higher Logic Learning Series: A Kick-Ass Community Manager Round TableHigher Logic Learning Series: A Kick-Ass Community Manager Round Table
Higher Logic Learning Series: A Kick-Ass Community Manager Round TableHigher Logic
 
Higher Logic Learning Series: Make an Impact with Benchmarking, Analytics and...
Higher Logic Learning Series: Make an Impact with Benchmarking, Analytics and...Higher Logic Learning Series: Make an Impact with Benchmarking, Analytics and...
Higher Logic Learning Series: Make an Impact with Benchmarking, Analytics and...Higher Logic
 
Improving Member & Staff Engagement with Community
Improving Member & Staff Engagement with CommunityImproving Member & Staff Engagement with Community
Improving Member & Staff Engagement with CommunityHigher Logic
 
Higher Logic Learning Series - How to Engage Your Audience Through Content Ma...
Higher Logic Learning Series - How to Engage Your Audience Through Content Ma...Higher Logic Learning Series - How to Engage Your Audience Through Content Ma...
Higher Logic Learning Series - How to Engage Your Audience Through Content Ma...Higher Logic
 
5 Tactical Tips To Increase Franchise Engagement Webinar
5 Tactical Tips To Increase Franchise Engagement Webinar 5 Tactical Tips To Increase Franchise Engagement Webinar
5 Tactical Tips To Increase Franchise Engagement Webinar Higher Logic
 
Engagenomics: Member Engagement Drives Satisfaction
Engagenomics: Member Engagement Drives SatisfactionEngagenomics: Member Engagement Drives Satisfaction
Engagenomics: Member Engagement Drives SatisfactionHigher Logic
 
Keeping Members & Customers Coming Back With Content Marketing
Keeping Members & Customers Coming Back With Content MarketingKeeping Members & Customers Coming Back With Content Marketing
Keeping Members & Customers Coming Back With Content MarketingHigher Logic
 
Member Collaboration, Micro-Volunteerism, Social Mentoring, Inbound Marketing...
Member Collaboration, Micro-Volunteerism, Social Mentoring, Inbound Marketing...Member Collaboration, Micro-Volunteerism, Social Mentoring, Inbound Marketing...
Member Collaboration, Micro-Volunteerism, Social Mentoring, Inbound Marketing...Higher Logic
 
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Act...
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Act...Higher Logic Learning Series - Learn How to Build Bigger, Better and More Act...
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Act...Higher Logic
 

More from Higher Logic (20)

Volunteers: The Air We Breathe
Volunteers: The Air We BreatheVolunteers: The Air We Breathe
Volunteers: The Air We Breathe
 
Grow Membership with an Online Community Solution
Grow Membership with an Online Community SolutionGrow Membership with an Online Community Solution
Grow Membership with an Online Community Solution
 
From the Dream of Community to ROI Reality: How to Get Your Executives' Buy-in
From the Dream of Community to ROI Reality: How to Get Your Executives' Buy-inFrom the Dream of Community to ROI Reality: How to Get Your Executives' Buy-in
From the Dream of Community to ROI Reality: How to Get Your Executives' Buy-in
 
A Kick-Ass Community Manager Round Table II
A Kick-Ass Community Manager Round Table IIA Kick-Ass Community Manager Round Table II
A Kick-Ass Community Manager Round Table II
 
Creating Value in an Era of Exponential Change Learning Series
Creating Value in an Era of Exponential Change Learning SeriesCreating Value in an Era of Exponential Change Learning Series
Creating Value in an Era of Exponential Change Learning Series
 
2015 Community Benchmark Report
2015 Community Benchmark Report2015 Community Benchmark Report
2015 Community Benchmark Report
 
The 2015 State of Community Management Webinar
The 2015 State of Community Management WebinarThe 2015 State of Community Management Webinar
The 2015 State of Community Management Webinar
 
Higher Logic Learning Series - Supercharge Member Loyalty & Power Community E...
Higher Logic Learning Series - Supercharge Member Loyalty & Power Community E...Higher Logic Learning Series - Supercharge Member Loyalty & Power Community E...
Higher Logic Learning Series - Supercharge Member Loyalty & Power Community E...
 
When Millennials Take Over: How to Prepare Your Organization for the Future o...
When Millennials Take Over: How to Prepare Your Organization for the Future o...When Millennials Take Over: How to Prepare Your Organization for the Future o...
When Millennials Take Over: How to Prepare Your Organization for the Future o...
 
The Community Manager Handbook Webinar
The Community Manager Handbook WebinarThe Community Manager Handbook Webinar
The Community Manager Handbook Webinar
 
Make a Difference: Build Wildly Successful, Fierce Communities
Make a Difference: Build Wildly Successful, Fierce CommunitiesMake a Difference: Build Wildly Successful, Fierce Communities
Make a Difference: Build Wildly Successful, Fierce Communities
 
Higher Logic Learning Series: A Kick-Ass Community Manager Round Table
Higher Logic Learning Series: A Kick-Ass Community Manager Round TableHigher Logic Learning Series: A Kick-Ass Community Manager Round Table
Higher Logic Learning Series: A Kick-Ass Community Manager Round Table
 
Higher Logic Learning Series: Make an Impact with Benchmarking, Analytics and...
Higher Logic Learning Series: Make an Impact with Benchmarking, Analytics and...Higher Logic Learning Series: Make an Impact with Benchmarking, Analytics and...
Higher Logic Learning Series: Make an Impact with Benchmarking, Analytics and...
 
Improving Member & Staff Engagement with Community
Improving Member & Staff Engagement with CommunityImproving Member & Staff Engagement with Community
Improving Member & Staff Engagement with Community
 
Higher Logic Learning Series - How to Engage Your Audience Through Content Ma...
Higher Logic Learning Series - How to Engage Your Audience Through Content Ma...Higher Logic Learning Series - How to Engage Your Audience Through Content Ma...
Higher Logic Learning Series - How to Engage Your Audience Through Content Ma...
 
5 Tactical Tips To Increase Franchise Engagement Webinar
5 Tactical Tips To Increase Franchise Engagement Webinar 5 Tactical Tips To Increase Franchise Engagement Webinar
5 Tactical Tips To Increase Franchise Engagement Webinar
 
Engagenomics: Member Engagement Drives Satisfaction
Engagenomics: Member Engagement Drives SatisfactionEngagenomics: Member Engagement Drives Satisfaction
Engagenomics: Member Engagement Drives Satisfaction
 
Keeping Members & Customers Coming Back With Content Marketing
Keeping Members & Customers Coming Back With Content MarketingKeeping Members & Customers Coming Back With Content Marketing
Keeping Members & Customers Coming Back With Content Marketing
 
Member Collaboration, Micro-Volunteerism, Social Mentoring, Inbound Marketing...
Member Collaboration, Micro-Volunteerism, Social Mentoring, Inbound Marketing...Member Collaboration, Micro-Volunteerism, Social Mentoring, Inbound Marketing...
Member Collaboration, Micro-Volunteerism, Social Mentoring, Inbound Marketing...
 
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Act...
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Act...Higher Logic Learning Series - Learn How to Build Bigger, Better and More Act...
Higher Logic Learning Series - Learn How to Build Bigger, Better and More Act...
 

Recently uploaded

20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 

Recently uploaded (20)

20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 

Hot Trends in Association Social Tools - ASAE 2014

Editor's Notes

  1. Description: Micro-volunteerism, social mentoring and inbound/content marketing are just a few of the top disruptive trends with major implications for associations. Take a look at these trends, hear real examples of associations embracing (and implementing) them, and walk away with a solid understanding of the best and worst member collaborative practices and how to measure them.
  2. WHAT BUSINESS ARE YOU IN? Are you in the Technology Business or the Membership Business?
  3. Before thinking of how social networks could impact the business, think about the evolution we’ve all just been through from a personal perspective.
  4. How did we used to connect, back in the day? (pre-social technologies) Pop around the neighbors for a cup of tea Chat with the lady across the road Meet new friends shopping, at work, the pub or at Bingo! Quantitative Result: Approx. 20 Level 1 Friends Approx. 70 Level 2 Friends (friends of friends) Approx. 0 Level 3 Friends (friends of friends of friends) Is this Typical of How it Was? Level of Quality?
  5. Each quadrant plays a role, but it’s just a case of figuring out how you define that role? Example, should linked in be the place to send all your members to? Or should it be a bill board to pull your prospects from?
  6. Examples: Writing a Newsletter Article (4 hours) Judging Award Entries (half a day) Speaking at an Event (1+ day) Proof Reading a White Paper Mentoring Fewer structured committees Role of a committee is to orchestrate content more than creating content Audience Question: What are Examples of Micro-Volunteer Opportunities?
  7. Micro-volunteering is another way to take advantage of the volunteering trend in which people are reluctant to volunteer for extended periods of time. Offer members the chance to feel good by using their smart phones to do something good while they are using down time (i.e. waiting time-the bus, an appointment, a line at the bank). Examples: Recommend Endorse Comment Share Forward Ask Answer
  8. Blogs Discussions Abstract Submissions – helps with the conference Pre-conference discussions SlideShare
  9. Learn about the new age of marketing and how the regular "interruption" marketing is being transformed by the onslaught of "inbound" marketing. The convergence of cloud and social technologies have created the perfect platform for intelligent inbound marketing.  Hear how two associations have moved away from traditional interruption marketing by leveraging their member volunteers to generate online engagement to produce a viable inbound marketing hub.  Discuss some of the more known platforms out there i.e. Hubspot, Eloqua, Marketo etc. and some of the pros and cons to each. Learn what Inbound marketing really is and some of the best practices to how it should tie into your AMS/CRM.
  10. Other Remarketing Ideas? Renewals? Ads to show member benefits Conference Your friends are going! Others?
  11. More on this in my session tomorrow…