More than 370 visual definitions of UX : User Experience, Customer Experience, Service Design, Design Thinking, Lean UX, Usability diagrams from 1970 till 2017.
This is a restored version of the presentation. Previous with 80 000 + views was deleted as a result of SlideShare bug...
2. This collection started with 12
diagrams collected for the keynote
presentation at the first “UX
Russia” conference in 2007. Now,
8 years later there are more than
300 diagrams.
3. The goal is not to collect all the
UX diagrams but rather to
present the diversity of ideas,
evolution of the concept of UX,
relations of UX with the other
disciplines (such as CX, Service
Design, Lean/ Agile, Design
Thinking).
4. • ISO 9241-210:2010
• Before UX
• Triangle
• Stool
• Venn Diagram
• Iceberg
• Honeycomb
• Cycle, Journey
• Umbrella
• Pyramid
• Euler Diagram
• Set of Layers
UX can be visually defined as:
• Rainbow
• Circles
• Cube, 3D Space
• Funnel, Diamond
• Squiggle
• UX Maturity
• Process
• Agile, Lean UX
• Value Progression
• Design Research
• Design Thinking
• Innovation
• Other
6. User Experience is person's
perceptions and responses resulting
from the use and/or anticipated use
of a product, system or service
https://www.iso.org/obp/ui/#iso:std:iso:9241:-210:ed-1:v1:en
7. Note 1: User experience includes all the users'
emotions, beliefs, preferences, perceptions, physical
and psychological responses, behaviours and
accomplishments that occur before, during and
after use.
Note 2: User experience is a consequence of brand
image, presentation, functionality, system
performance, interactive behaviour and assistive
capabilities of the interactive system, the user's
internal and physical state resulting from prior
experiences, attitudes, skills and personality, and
the context of use.
https://www.iso.org/obp/ui/#iso:std:iso:9241:-210:ed-1:v1:en
11. Elizabeth B.-N. Sanders, 1992
“For products to be successful in
the 1990s, they will need to meet
customer needs simultaneously
from three perspectives:
usefulness, usability and
desirability”
Elizabeth B.-N. Sanders, Converging Perspectives: Product
Development. Research for the 1990s. Design Management Journal,
Volume 3, Issue 4, Fall 1992
27. Alan Cooper, 2001 or earlier
http://www.dubberly.com/articles/alan-cooper-and-the-goal-directed-
design-process.html
28. Alan Cooper, 2001 or earlier
http://www.dubberly.com/articles/alan-cooper-and-the-goal-directed-design-
process.html
29. Cagan & Vogel, 2001
Creating Breakthrough Products: Innovation from Product Planning to Program
Approval , Jonathan Cagan Craig Vogel, Financial Times Press, 2001
30. Louis Rosenfeld & Jess McMullin, 2001
http://louisrosenfeld.com/home/bloug_archive/000024.html
56. Setphen Fishman, 2014
based on Kary Bodine
http://www.cmswire.com/cms/customer-experience/an-experience-design-primer-
service-design-ux-cx-devops-027036.php#null
115. Elizabeth B.-N. Sanders, 1992
Elizabeth B.-N. Sanders, Converging Perspectives: Product
Development. Research for the1990s. Design Management Journal,
Volume 3, Issue 4, Fall 1992
116. Richard Buchanan, 1992 - 1998
http://www.ida.liu.se/~steho/und/viskult/468816.pdf
Buchanan, R. 1998. Branzi’s dilemma: design in contemporary culture.
Design Issues 14(1):3-20.
http://www.jstor.org/stable/1511637
Richard Buchanan, Wicked Problems in Design Thinking, Design
Issues VIII, Number 2 Spring 1992
129. David Sherwin, Justin Maguire, 2010
http://www.slideshare.net/frogdesign/work-in-progress-thoughts-on-design-leadership
* Version with the higher resolution is currently unavailable.
130. David Sherwin, Justin Maguire, 2010
http://www.slideshare.net/frogdesign/work-in-progress-thoughts-on-design-leadership
193. John Chris Jones, 1970 (adapted)
http://designbetterbusiness.wordpress.com/2013/06/03/design-approach-to-
business-models/
http://www.smsys.com/pub/dsgnmeth.pdf
197. Bill Buxton, 2007,
based on Pugh, 1990
Bill Buxton, Sketching User Experiences: Getting the Design Right and the
Right Design, Morgan Kaufmann, 2007
198. Bill Buxton, 2007
Bill Buxton, Sketching User Experiences: Getting the Design Right and the
Right Design, Morgan Kaufmann, 2007
211. Christina Li, 2013
Basic proposition
requirements
Quant/ Qual
User testing
Workstreams
Planning
User testing
http://ii-worldwide.com/wp-content/uploads/2013/05/BCS.pdf
231. Philip B. Crosby, 1979
Crosby, Philip (1979). Quality is Free. McGraw-Hill. ISBN 0-07-014512-1
http://www.qualityandproducts.com/2012/07/09/crosbys-quality-management-maturity-grid/
232. Conner, D.R. and Patterson, R.B.,1982
Conner, D.R. and Patterson, R.B. (1982) Building Commitment to Organizational
Change. Training and Development Journal, 36(4), 18-30. Dawson, S.J.N.D.
234. Jared Spool, 1997 - 2007
http://www.uie.com/articles/market_maturity/
Stage Users Want UX Focus Developers
Focus on
1 Technology
a.k.a. Raw Iron
The basic capability Getting the technology
working = The product
works
Technical issues and
delivery
2 Features
(a.k.a. Checklist
Battles )
The best set of
features
Getting the right
features
Adding features and
fixing bugs
3 Experience
(a.k.a Productivity
Wars )
To get their work
done better and
faster
Getting the right
experience = Easy to
learn, fast, powerful
Performance support,
reducing technical
support costs
4 Integration
Transparency
Lowest cost Integration into bigger
experiences = The
product is invisible
Reducing costs or
seeking new markets
240. Jacob Nielsen, 2006
UX Maturity Stage Featuring Time to next
stage
1: Hostility Developers simply don't want to hear about
users or their needs
Up to
decades
2: Developer-Centered Design team relies on its own intuition 2-3 years
3: Skunkworks Guerilla user research or external usability
experts
2-3 years
4: Dedicated Budget Usability is planned for 2-3 years
5: Managed Someone to think about usability across the
organization
6-7 years
6: Systematic Process Tracking user experience quality 6-7 years
7: Integrated User-
Centered Design
Employing usability data to determine what
company should build
~ 20 years
8: User-Driven
Corporation
Usability affects corporate strategy and
activities beyond interface design
~40 years to
get from start
http://www.nngroup.com/articles/usability-maturity-stages-1-4/
http://www.nngroup.com/articles/usability-maturity-stages-5-8/
242. Stage 7: User-Driven Corporation - 40 years
Stage 6: Integrated UCD - 20 years
Stage 5: Systematic Process - 13 years
Stage 4: Managed - 7 years
Stage 3: Dedicated Budget - 4 years
St age 2: Skunkworks- 2 years
Stage 1: Developer-Centered
Gena Drahun, 2015
based on Jacob Nielsen, 2006
Average time to reach UX Maturity,years
Gena Drahun, 2015 based on Jacob Nielsen, 2006
https://www.linkedin.com/pulse/wicked-truth-ux-maturity-gena-drahun
247. Sabine Juninger, 2009
Junginger, S. Design in the organization: Parts and wholes. Design Research
Journal, 2, 9 (2009), Swedish Design Council (SVID), 23-29.
http://www.dubberly.com/articles/stevejobs.html
248. design management institute, 2013
based on Sabine Juninger, 2009
http://c.ymcdn.com/sites/www.dmi.org/resource/resmgr/Docs/DMI_DesignValue.pdf0
273. Tom Stewart, ISO-13407, 1999
ISO (1999). ISO 13407: Human-centred design processes for interactive systems.
Geneva: International Standards Organisation
274. Soultank AG, 2011 or earlier
Based on ISO
http://de.slideshare.net/soultank/presentations
315. Elizabeth B.-N. Sanders, 1999
Elizabeth B.-N. Sanders and Uday Dandavate, Design for Experiencing: New
Tools, in Proceedings of the First International Conference on Design and
Emotion, C.J. Overbeeke and P. Hekkert (Eds.), TU Delft, 1999
• “…Market research methods,…, have been focused more on what people say
and think (through focus groups, interviews, and questionnaires).”
• “… Design research methods were focused primarily on observational
research (i.e., looking at what people do and use).”
• “The new tools are focused on what people make, i.e., what they create… in
expressing their thoughts, feelings and dreams.”
316. Elizabeth B.-N. Sanders & P.J. Stappers,
2013
http://www.slideshare.net/lcoorevits/summary-book-convivial-toolbox
Sanders, Elizabeth & Stappers, Pieter Jan 2013. Convivial Toolbox: Generative
Research for the Front End of Design. Amsterdam: BIS Publishers.
317. Elizabeth B.-N. Sanders, 1999
Elizabeth B.-N. Sanders and Uday Dandavate, Design for Experiencing: New
Tools, in Proceedings of the First International Conference on Design and
Emotion, C.J. Overbeeke and P. Hekkert (Eds.), TU Delft, 1999
325. Frishberg & Lambdin, 2015
based on Kong & Konno, 2013
http://www.uxmatters.com/mt/archives/2015/09/presumptive-
design-design-provocations-for-innovation.php
329. Alan Cooper, 2014
Kickoff Meeting
Literature Review
Product, Prototype
And Competitive Audits
Stakeholder Interviews
SME Interviews*
User and Customer
Interviews & Observation
About Face: The Essentials of Interaction Design, 4th Edition
* Can be skipped for Consumer Products
351. Tim Brown, IDEO, 2009
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and
Inspires Innovation, Harper Business, 2009
352. Roberto Verganti, 2009
Verganti, R. (2009). Design-driven innovation: changing the rules of competition by
radically innovating what things mean. Boston, MA: Harvard Business Press.
http://www.designdriveninnovation.com