Creative and dynamic marketing communications professional with 12 years of experience working in agency and client side roles for multinational, regional companies, startups, and various industries across MENA and GULF.

1. April 2020 - September 2021
Phone
+971-52-330-9795
Address
Shorooq Mirdif, Dubai, UAE
Email
hedaa.aismail@gmail.com
Creative and dynamic marketing communications professional with 12 years
of experience working in agency and client side roles for multinational,
regional companies, startups, and various industries across MENA and GULF.
I have worked with regional and international brands including Nadec Foods,
Al Masaood Group (Nissan, Renault, Infiniti, Duacti), Honor, Al awwal bank,
Chery Automotive, Al Tamimi Market, Body Motions, La3eb, and others.
CONTACT
PROFILE
EDUCATION
EXPERIENCE
PRO.SKILLS
Hedaa Ashraf
M a r k e t i n g M a n a g e r
Mass Communications
BACHELOR DEGREE
2011
Arabic
LANGUAGE
Major: Marketing & PR
English
Social Media & Influencers Marketing
Content and Creative
Go-To-Market Plans
Growth Hacking & Retention
Data Tracking & Analysis
Marcom
Go-to-market plans for new products (e-commerce ), app features
Plan for growth organically and paid to increase revenue, users, and
retention
Act as head of marketing and managing all marketing departments in his
absence
Develop high level social media strategy for LA3EB's social platforms to
support business objectives and drive conversion and engagement.
Set clear objectives/ metrics for social media, influencers, and community
aligned with the short and longterm business objectives.
Budget planning for social media, Influencers and App community
activities.
Establish and maintain communication between La3eb and influencers,
sourcing and negotiating influencers partnerships.
Set goals, track conversions, and measure the ROI of influencers'
campaigns.
Data analysis to evaluate end-to-end customer experience across multiple
channels and user touch-points to make data-centric decisions and
improvements.
Work closely with data and tech team to optimize the acquisition and
retention funnel.
Weekly and monthly reports to senior management
Manage team of specialists and managers.
Creation and implementation of social media content strategy of Hala Yalla
and Kafu Games
Measuring and reporting on the performance social media platforms
Maintaining consistent brand messaging throughout platforms
Managing content and design team
Contribute in tech products user experience sessions
Competitors research and providing suggestions for improvement
Create and implement influencer marketing strategies that are in line with
the overall marketing goals.
Managing company’s public relation and communication activities
including press releases, speaking opportunities, conferences and media
relation development
Build, lead and manage a team of talented professionals ( social media,
design, content, PR )
SENIOR SOCIAL MEDIA & INFLUENCERS MARKETING MANAGER
DIGITAL MARKETING MANAGER
Oct 2021-Present
LA3EB, Faisaliah l Riyadh, Saudi Arabia ( Remote )
Uxbert Labs l Riyadh, Saudi Arabia
Performance Marketing
Marketing planning

2. EXPERIENCE
Manage social media content and community management team
Manage multiple accounts with different scope of work
Investigate and determine clients wants and needs
Brief and work closely with content and creative team
Create and implement social media content strategy
Manage Influencers campaigns
Create and present campaigns reports to the clients
Create social media audit reports and present it to the clients
Build strong and long-term client relationships
- Social media content strategy of Body Motions
- Social media content and Ad strategies of Chery Automotive
- Social media content strategy of AlAwwal bank
- Social media proposals of Diet Center, Innova pharmacy, and Tazaj
- Photography Huawei P40 campaign with Saudi influencers
- Huawei fit watch with Saudi fitness influencers
Honor influencer campaign - Chery Chinese New Year offer influencer campaign
Press Releases Briefing, Review, and Monitoring
Draft content and update company website (ex.Blog and latest news)
Media Interview Management – Manage interviews, statements and supervise photoshoots
Organize initiatives, events, and press conferences
Social Media Content – Managing and content creation for social media channels including LinkedIn, Instagram, YouTube,
Twitter Website updates
Execute all visual design stages from concept to final hand-off including websites banners, social media artworks, and key
visuals.
Continually work on the Search Engine Optimization of the website
Develop corporate communication strategies
Manage effective internal communications – drafting and design of internal emails and memos
Corporate Magazine- creating content, translation, and design production of Group magazine
CSR - evaluation, and publicity of Group CSR activities Sponsorship Management, tracking, evaluation, and processing
sponsorship requests
Generate performance report of all digital marketing campaigns and internal communications strategies
Plan and manage product launches and networking events
Collaborate with agencies and vendors partners
DIGITAL ACCOUNT MANAGER
SENIOR CORPORATE MARKETING & COMMUNICATIONS EXECUTIVE
March 2019- April 2020
May 2018 - February 2019
AbilityMarketing Agency l Riyadh, Saudi Arabia
Al Masaood Group l Abu Dhabi, UAE
Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram, LinkedIn)
Provide Arabic/English content calendars for each platform.
Launch optimized digital Ads on Facebook and Instagram
Develop engaging Content including newsletters and blog posts and manage their distribution through various channels
Collaborate with designers to improve user-friendly materials
Monitor performance of digital marketing efforts
DIGITAL MARKETING EXECUTIVE
March 2017 - April 2018
Makan Consulting l Abu Dhabi, UAE
Use social media tools to craft and release content to Nadec’s social
channels
Develop social media campaigns in collaboration with the marketing team
Analyze Nadec’s social strategy to make frequent improvement suggestions
Stay up to date with new and emerging trends to help keep Nadec’s social
media presence consistently relevant
Weekly and Monthly reports to Nadec’s senior marketing management
SOCIAL MEDIA MANAGER
September 2015 - February 2017
Domain Integrators Marketing Agency l Jordan ( Remote )
Manage company’s online presence from Website to social media platforms
Manage monthly social media paid campaigns
Execute monthly social media calendar
Work on print outs content including flyers, catalog, magazine, banners, etc
Work closely with design agency on company’s designs and print outs
Work closely with sales time providing them with the needed materials
Plan and manage events and exhibitions like Le Marche.
Competitors research and analysis
Monthly and weekly reporting
MARKETING SPECIALIST
November 2011- August 2015
Entrasections l Cairo, Egypt