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- 2. Engagement is key to building strong relationships with your donors. When donors feel connected to your organization, they are more likely to give again and again. Salesforce can help you increase your nonprofit business engagement in a number of ways.
- 3. For example, you can send emails to donors who have not given in the past year, thanking them for their past support and encouraging them to give again. Personalized communications are more likely to be opened and read. Salesforce can help you create personalized communications by segmenting your donor list and tailoring your messaging to each segment. Personalized emails have a 26% higher open rate and a 57% higher CTR
- 4. Also use Salesforce to send automated emails to volunteers thanking them for their service and keeping them up-to-date on news and events. Salesforce can help you track volunteer activities so that you can recognize your volunteers and make the most of their contributions. You can use Salesforce to track volunteer hours, skills, and interests. Nonprofits that track volunteer activities see a 30% increase in volunteer retention.
- 5. You can also use Salesforce to process online donations and track fundraising progress. Salesforce can help you host and manage online events by providing tools for registration, promotion, and fundraising. You can use Salesforce to create a registration page for your event, send invitations to your donors, and track RSVPs. Nonprofits that host online events raise an average of $1,500 per event.
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