3. Introduction
Largest fast food company in the world
Started by siblings Richard and Maurice
McDonald on 15th November 1940
Operating in 121 countries
Employs 1.5 million people and serves
more than 40 million people per day
4. Vision and
mission
McDonald’s vision is to b the
world’s best quick service
restaurant
Its mission is to be the
customer’s favourite place to
eat and drink