AJ Kohn dispelled SEO myths and advised startups on knowing their customers and increasing distribution. Sponsored by::Windows 8 App Store * Video on HackersandFounders.tv

1. Presented at Growth Hacks
By AJ Kohn
Owner, Blind Five Year Old
@ajkohn
1

2. Blind Five Year Old | @ajkohn

3. No. Blind Five Year Old | @ajkohn

4. No! Blind Five Year Old | @ajkohn

5. NO. Blind Five Year Old | @ajkohn

6. NO! Blind Five Year Old | @ajkohn

8. Search Engine Optimization seeks to
generate productive organic traffic via
technically sound and connected sites by
matching query syntax and intent with
relevance and value.
http://bit.ly/seodefinition Blind Five Year Old | @ajkohn

9. Blind Five Year Old | @ajkohn

11. I drove a ton of
search traffic
and all I got was
this lousy t-shirt
All traffic is not created equal. Blind Five Year Old | @ajkohn

12. More Does Not Mean Better
Optimize for traffic that move your business. Blind Five Year Old | @ajkohn

14. Don’t trip yourself up. Blind Five Year Old | @ajkohn

15. No Code Mooning
Secure your subdomains. Blind Five Year Old | @ajkohn

16. Robots.txt
Be very, very careful. Blind Five Year Old | @ajkohn

17. Surf Like Googlebot
Use progressive enhancement. Blind Five Year Old | @ajkohn

18. See Like Googlebot
Blind Five Year Old | @ajkohn

19. Googlebot is People Too
http://bit.ly/grepseo Blind Five Year Old | @ajkohn

21. How do your users search? Blind Five Year Old | @ajkohn

22. ‘all weather fluid displacement sculpture’ or ‘outdoor water fountain’
Blind Five Year Old | @ajkohn

23. Google Autocomplete
Reflects real queries. Blind Five Year Old | @ajkohn

24. Google Related
Blind Five Year Old | @ajkohn

25. Navel Gazing
Google Analytics Site Search
PPC
Look at your real searches. Blind Five Year Old | @ajkohn

26. User Generated Content
Reviews
Comments
Blind Five Year Old | @ajkohn

27. Competitors Terms
Blind Five Year Old | @ajkohn

29. Why?
Blind Five Year Old | @ajkohn

30. Navigational
Trying to get somewhere. Blind Five Year Old | @ajkohn

31. Informational
Trying to learn something. Blind Five Year Old | @ajkohn

32. Transactional
Trying to do something. Blind Five Year Old | @ajkohn

33. Beyond Keywords
Why are they really searching?
Target the keyword, optimize the intent. Blind Five Year Old | @ajkohn

35. Blind Five Year Old | @ajkohn

36. Be Clear
Words matter. Blind Five Year Old | @ajkohn

37. Limit Pronouns
Not a license to keyword stuff. Blind Five Year Old | @ajkohn

38. Only being relevant could spell trouble. Blind Five Year Old | @ajkohn

40. http://bit.ly/googlevalue Blind Five Year Old | @ajkohn

41. Are you satisfying query intent? Blind Five Year Old | @ajkohn

42. UX and SEO
User experience matters. Blind Five Year Old | @ajkohn

43. Readability
http://bit.ly/seoreadability Blind Five Year Old | @ajkohn

44. Memorable
http://bit.ly/seorecall Blind Five Year Old | @ajkohn

45. Blind Five Year Old | @ajkohn

46. Beyond Keywords
Why are they really searching?
Target the keyword, optimize the intent. Blind Five Year Old | @ajkohn

48. Social
Reduce friction and destroy inertia. Blind Five Year Old | @ajkohn

49. Portable
http://bit.ly/socialsnippets Blind Five Year Old | @ajkohn

50. Engage
http://bit.ly/grandtruefans Blind Five Year Old | @ajkohn

52. Links are the result, not the activity. Blind Five Year Old | @ajkohn

54. Blind Five Year Old | @ajkohn

55. AJ Kohn
Owner, Blind Five Year Old
www.blindfiveyearold.com
aj@blindfiveyearold.com
@ajkohn