Steve is the co-founder and CEO of Schematic Labs, a San Francisco-based startup that conceives and makes social-location entertainment apps. Prior to founding Schematic Labs, Steve served as CMO at imeem (acquired by MySpace in 2009), where he was responsible for product, product marketing and business development at various stages of company growth.

1. Why Taste Matters …
Marc Ruxin, CEO/Co-Founder, TastemakerX

2. When I was younger I wanted to be …
A tastemaker.
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3. Because taste matters …
… in an increasingly connected world where
everything, everywhere looks the same.
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4. It’s not about good or bad taste …
… it’s that you make it your own.
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5. It defines who you are …
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6. It is the music that we listen to…
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7. It’s what we watch …
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8. It informs who we want to be …
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9. It is always evolving …
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10. Never stopping …
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11. It applies to everything ...
ü For everything interest or passion there is a world of people who
care about deeply about the EXACT same thing.
FOOD SPORTS WINE
FILM POLITICS FASHION
BOOKS ART MUSIC
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12. It’s a core social organizing principal …
Coachella or Burning Man?
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13. If only you could see ‘taste’ and make real connections …
… you wouldn’t feel like an outsider.
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14. But now we have a graph to connect
likemindedness …
PREPSTER
FOODIE
GOTH
COMPUTER
NERD
HIPSTER
1%ER
SPORTS NUT
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15. And having good taste is kind of a game …

16. And games need players who actively
seek find the next big thing and share it …

17. In the old days we read, watched and
listened ...
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18. But still we need better filters …

19. In the end …
… you’re either in the can or in the bag.
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