With less than 3% of young female students identifying a career in technology as their first choice, how are we ever going to achieve a diverse workforce and bridge the gender gap that persists in technology careers? But, don’t panic, this can all still change! Learn how even small events can have a lasting impact in encouraging more females into STEM and technology careers and explore how you can get involved to actively make a difference to the diversity of the tech industry.
2. The problem we face:
50% AT GCSE
7% IN HIGHER
EDUCATION
Girls outperform
boys in GCSE
science subjects,
with near equality
in numbers taking
these exams
WISE Campaign 2016 study
@gracejansen27
3. The problem we face:
24% AT A LEVEL
50% AT GCSE
Girls outperform
boys in GCSE
science subjects,
with near equality
in numbers taking
these exams
After GCSE, the
number of girls in
STEM starts to
diminish
WISE Campaign 2016 study
@gracejansen27
4. The problem we face:
24% AT A LEVEL
50% AT GCSE
7% IN HIGHER
EDUCATION
Girls outperform
boys in GCSE
science subjects,
with near equality
in numbers taking
these exams
After GCSE, the
number of girls in
STEM starts to
diminish
By University, just
seven per cent of
women take degrees
in technology and
engineering
WISE Campaign 2016 study
@gracejansen27
5. Why do we care?
Greater
Innovation
@gracejansen27
11. Why run an event like ThinkIT?
Inspire girls’ interest in
STEM (from school age)
Develop coding skills
Introduction to career
possibilities
Improve ‘soft’ skills
@gracejansen27
14. IT Careers Session
Career networking session
8 female role models from
various departments and
roles
5 minutes speaking with
each role model
@gracejansen27
15. The Difference We Made:
“I found it very
interesting and has made
me want a career in IT”
“It was really fun and something to
treasure.”
@gracejansen27
22. 04/10/16
The Research:
Microsoft’s research saw 11,570 respondents (aged 11 – 30) surveyed across 12 European
countries: Belgium, the Czech Republic, Finland, France, Germany, Ireland, Italy, the
Netherlands, Poland, Russia, Slovakia and the UK.
Teachers and parents were excluded from the definition of ‘role models’ to ensure that the
impact of other types of role models aren’t underestimated. Role models for the purpose of
the study, include fictional (film and literature), real people, and women working in STEM,
such as researchers, developers or inventors.
Looking at the results, celebrities are considered to be the least influential role models for
driving girls’ interest in STEM, while women working in STEM fields are the top drivers, with
the most impact.
2016 Microsoft Research Study:
26. NPS score
Would you recommend this event to a friend?
Result: +37
* First time we have collected for outreach event
Editor's Notes
3% of females say a career in technology is their first choice
Direct correlation between diversity and increased profitability and market value. Diversity makes business sense
two-in-five UK females who revealed an interest in STEM did not end up working in the field
Microsoft research 2016 study, which showed girls in the UK become interested in STEM subjects just before the age of 11 but the interest drops sharply when they turn 16
A 2014 review of studies performed by the National Center for Women & Information Technology showed, across all industries, that teams that included women were more creative, experimental, and productive than all-male teams.
A 2009 study that specifically focused on R&D departments found that teams with better gender diversity were better at both meeting deadlines and staying under budget.
European Commission, by 2020, shortage of 500,000 digital workers across the continent; fewer than one-in-three of the current ICT workforce are female.
closing the gender gap = add €820 billion to the European Union economy by 2050. (£700 billion)
McKinsey Global Institute, gender parity in the workplace could add up to $28 trillion (or 26%) to the annual global GDP by 2525
More than half (52%) of women aged 11-30, who looked up to either fictional or non-fictional people involved in STEM, said they were interested in getting a job in the sector. Less than a third (32%) of women without a role model said the same.
20% more UK girls said they could imagine a career in STEM if they had a role model compared with those who don’t.
Microsoft’s research has also shown that another vital factor for engaging girls with STEM is the use of real-world examples to spark a passion and interest
Girls cited a lack of female role models
not getting enough practical, hands-on
girls who know a woman in a STEM profession were 17 percent more likely to feel empowered when they engage in STEM activities
With Marvel's mightiest Avenger as their role model, over 200 entries were received from across the country, with ten teams making it to the finals where they’d meet some of IBM's real life super hero’s.
Our Hursley superheroes mentored them, and ten teams qualified for the final from over 200 entries across the UK.
As well as a Marel Super Hero, to launch the campaign, IBM recruited some real-life super heros to share their passion in STEM with students across the country.
The students were shown Watson, Node-red, Machine Learning for kids, design thinking.
Disney spoke to the students about creative story telling.
We got to hear the ideas and the vision of the students.
Mentors assigned
students who were not afraid to tackle tough issues like knife crime, anorexia and other mental health disorders such as loneliness, dyslexia, help visually impaired people navigate and a bin bot to keep our streets clean.
Virtual Vision - To help visually impaired people navigate through life outside their homes safely and independently using wearable cameras. The cameras would send a 360 degree visual representation of their surroundings to a central nerve centre. Which in turn would send vocal instructions to the ear pods, guiding the person through the surrounding area.
Super Sneks - A robot therapist to support people with anorexia nervosa. The robot would record any symptoms that are being described and also detect visual symptoms. Diet plans and medication are monitored and recommended.
Artemis - A virtual friend/mentor that helps out in difficult situations. It gathers intuitive information during each interaction to analyse the mental state of the user. Send distress message to pre-approved family member or friend if there is a severe problem.