The Answer Series' model, and an invitation to corporates, to scale improved academic outcomes in high schools in South Africa

1. PROJECT JIKA
Charity and systemic change

2. Project Jika 2022
What is Project Jika?
SOUTH AFRICA’S BEST SELLING STUDY GUIDES
• To transform the academic outcomes of an under-resourced high school
in South Africa over a 3-year period and change the future of the
learners and community for ever
WHY?
• Year 1 Provide each learner in an under-resourced high school with
South Africa’s leading study guide for each of their subjects
• Year 2 & 3: top-ups for lost books or new learners
WHAT?
• Through a discount and 1-for-1 matching partnership between a
Corporate and The Answer Series, leveraged value is unlocked
HOW?

3. Project Jika 2022
Overwhelm Confidence

4. Project Jika 2022
Impact goals are two-fold
SOUTH AFRICA’S BEST SELLING STUDY GUIDES
60%
On average in these
4 typical schools
will drop-out or fail
matric
1 in 4
Learners pass
matric
Reduced drop-out rate Improved quality of pass & pass rate
2
1
1 in 8
Learners achieve
above 40% for
Mathematics

5. Project Jika 2022
The Answer Series (TAS) is SA’s best selling Study
Guide series covering 16 subjects from Grade 8 - 12
SOUTH AFRICA’S BEST SELLING STUDY GUIDES

6. Project Jika 2022
When given full access to SA’s best learning
material, pass rates can sky rocket
Project
Jika
year 2
Project
Jika
year 3
Project
Jika
year 1
SOUTH AFRICA’S BEST SELLING STUDY GUIDES
Project
Jika
year 2
Project
Jika
year 3
Project
Jika
year 1

7. Project Jika 2022
Through our experience over 12 years, we
have learned a repeatable model for impact
SOUTH AFRICA’S BEST SELLING STUDY GUIDES

8. Project Jika 2022
Each sponsored book will be discounted by
15% for volume and matched by TAS, 1-for-1
1-for-1
SOUTH AFRICA’S BEST SELLING STUDY GUIDES
For example, in an average sized school, this means
R225K* unlocks another R300K resulting in a R525K
investment into one under-resourced school for 3 years
Rule of thumb: R370* invested per learner
unlocks R870 per learner for 3 years
*Negotiable depending on priority grades and subjects

9. Project Jika 2022
Since seeking corporate partnership since
2019, we have worked with:
SOUTH AFRICA’S BEST SELLING STUDY GUIDES

10. Project Jika 2022
How to get involved?
SOUTH AFRICA’S BEST SELLING STUDY GUIDES
Contact
dave@theanswerseries.co.za and
george@theanswerseries.co.za
084 222 1210 and 082 563 6641
Let’s change lives
together, forever

11. Project Jika 2022
The Annual Corporate Partner Journey
SOUTH AFRICA’S BEST SELLING STUDY GUIDES
Alignment
•Understand
short and
long term
priorities and
budget and
approvement
cycles
•Year 2
onwards:
evaluate,
adapt and
expand on
successes
Sign-off
Scope
•Identify
under-
resourced
schools
important to
your
company
• Create an
executable 3-
year Project
Jika
opportunity
• Signed
contract
Stakeholder
Signatures
•All key
stakeholders
(Principal,
Dept of
Education,
Teachers,
You) to sign
the MOU
Launch
•Complete the
invoicing and
payment for
year 1
•Book hand-
over
ceremony
Teacher
Development
•Workshops to
ensure that
teachers
know how to
maximise the
value of the
books
Learner
motivation
•Schools
visits inspire
learners to
better
outcomes
(Corporate
team
responsibilit
y)
Monitoring &
Evaluation
•Collect
performance
data
•Process data
for insights
• Section 18A
certificate for
tax purposes
•Testimonials
and annual
report

12. Project Jika 2022
2
1 3
Teacher onboarding
How will the school be supported
throughout the process?
SOUTH AFRICA’S BEST SELLING STUDY GUIDES
Free access to all e-books
Videos for Grade 12 Mathematics
and others
Grade 12 Videos and online teacher
Development community for Maths
Our expert team of
creators and authors
will take the teachers
through a process to
ensure the optimal
use of the Study
Guides

13. Project Jika 2022
How the books are different to alternative
study guides?
SOUTH AFRICA’S BEST SELLING STUDY GUIDES
• Books cover CAPS comprehensively
• The books support learners right through from those who want to pass, to those looking for high distinctions
• They have a simple, user friendly language with a conversational style
• The books are not last minute study guides, they contain clear explanations and offer a wealth of revision exercises
and are best used from day one, throughout the year
• In some subjects teachers are using them in the classroom instead of the textbook
• Mathematics in particular, is well scaffolded and structured with the pedagogy of introducing and then reinforcing
concepts. Also, particularly important for Mathematics is that theory needed from earlier years is repeated in the
study guides. In many cases this theory has been forgotten or it is assumed to be known by the learner.

14. Project Jika 2022
Why the books are necessary in addition to
textbooks
SOUTH AFRICA’S BEST SELLING STUDY GUIDES
• The last time a textbook was updated in South Africa was in 2014. Since then the textbook
catalogue has been frozen for new submissions
• Since then, The Answer Series portfolio has kept up with the latest developments in the
curriculum
• Even since 2014, textbook are generally light on practice examples. This is where The Answer
Series excels, providing a thorough and deep pool of opportunities for practice together with
detailed model answers, thus properly preparing learners for the application of knowledge
(tests and exams)
• Explanations in the books are clear and precise and considered to be accessible to learners,
unlike textbooks that are often stiff and out of touch with the language of the classroom

15. Project Jika 2022
Is there digital content and is it interactive?
SOUTH AFRICA’S BEST SELLING STUDY GUIDES
• The books are available via e-book, distributed through our e-book partner, Snapplify
• For now, most schools that qualify for Project Jika are under-resourced and don’t possess
the digital infrastructure to successfully use digital learning content (lack of reliable
devices and internet access), thus underscoring the need for this book-based impact
project
• Multi-media content is available on our website, but doesn’t form part of the Project Jika
offering
• But, no, there isn’t interactive multi-media

16. Project Jika 2022
Has the department of education approved
the books?
SOUTH AFRICA’S BEST SELLING STUDY GUIDES
• We are listed on the supplemental catalogues of North West, Gauteng, Eastern Cape,
Kwazulu Natal– other provinces have not produced Supplemental Catalogues
• Over the years we have had numerous orders from the provincial departments of
education when they have a under-performing subject. These orders can range into the
100s of thousands of books. This is a validation of the governments faith in the books to
deliver better outcomes than without the books.
• Crucial insight: The Department of Education funds the purchase of textbooks in South
Africa, not Study Guides. As a consequence, only the well-resourced learners gain access
to this unfair advantage.