Inspired by Casey Winters and David McClure, this presentation combines important questions for startup founders combined with frameworks and tactics to help execute on growth (when ready). Presented to the University of Montana MBA High Tech Ventures class.

1. GROWING YOUR BUSINESS ONLINE.
WITHOUT SPENDING A BUNCH OF MONEY.

2. PART TWO:
ACQUIRING USERS ONLINE
PART THREE:
WHERE TO START?
PART ONE:
GROWTH

3. Rockford University: Cold Calling. High School visits. Presentations
Missoula College: College Fairs. Direct Mail. Traditional Marketing.
Learn Online Marketing.
University of Montana: PPC. FB. Analytics. Conversion optimization.
Campaign Manager: Management of entire online marketing funnels.
GeoFli: Co-founder: Customer acquisition, activation, retention, support.

4. GeoFli Background:
Change content based on visitor location.
Started in 2015.
Solving the problem of the one-size-fits-none website.

5. Is Your Business Ready For Growth?
PART ONE:

6. “Would your customers be pissed
if your product went away?”
Casey Winters. Former Growth Manager at Pinterest, GrubHub

7. custora.com
COHORT ANALYSIS
“Making people want things versus making things people want”

8. “We know who our customers are. We know how to make them happy.
I can’t sleep because I’m thinking about how to get a lot more like them.”
Casey Winters. Former Growth Manager at Pinterest, GrubHub

9. DO THINGS THAT DON’T SCALE:
- Paul Graham, Y Combinator
Until then …

10. “I’m going to be in Chicago
on July 24th. Can I swing by and
introduce myself?”
Lots. Of. Emails.
$0 Monthly Recurring Revenue (MRR).
“We offer full campaign management.”

11. EARLY ADOPTERS =
BEST UX TESTERS FOR MINIMUM VIABLE PRODUCT

12. OUR FIRST CUSTOMER

13. RESIZING IMAGES

14. FAST FORWARD:
1,760,000 Content Changes
7% Ecommerce Conversion Rates
92% Lift in Goal Completions (Next Page)
37% Decrease in Bounce Rate
25% Time-on-Site

15. “Would your customers be pissed
if your product went away?”
DO YOU HAVE PRODUCT MARKET FIT?

16. PART TWO
GROWTH MARKETING FOR PIRATES
Acquisition
Activation
Retention
Referral
Revenue
- Dave McClure: 500 Startups

17. ACTIVATION RETENTION REFERRAL REVENUEACQUISITION

18. ACTIVATION RETENTION REFERRAL REVENUE
ACQUISITION
CONTENT
SOCIAL
PPC/SEM
SEO
PR
WORD OF
MOUTH
AFFILIATE
DIRECT

19. RETENTION REFERRAL REVENUEACQUISITION
ACTIVATION
HOMEPAGE
FORMS
VALUE PROP
LANDING
PAGE
PERSONAL-
IZATION

20. ACTIVATION
EMAIL
AUTOMATION
REFERRAL REVENUEACQUISITION
RETENTION
HOW-TO
REPORTING
NOTIFICATIONS

21. ACTIVATION RETENTION REVIEWS REVENUEACQUISITION
REFERRAL
VIRAL LOOP
GIVE-TO-
GET
CONTESTS

22. ACTIVATION RETENTION REFERRAL REVENUEACQUISITION
REVENUE
?

23. ACTIVATION RETENTION REFERRAL REVENUEACQUISITION
PART THREE:
FIND THE WEAK LINKS. GET TO WORK. EXPERIMENT

24. ACTIVATION RETENTION REFERRAL REVENUEACQUISITION

25. ACTIVATION RETENTION REFERRAL REVENUEACQUISITION

26. Problem (Acquisition): Nobody Knows We Exist
Solution: Write Content Our Potential Customers Want to Read
CONTENT WRITING/SEO

29. Goal: Create a seamless path to conversion.
Problem (Activation): Traffic. No leads
CONVERSION OPTIMIZATION

31. AFTER

32. Problem (Activation): Barrier to activation and education too high.
Solution: Make it easier.
CONVERSION OPTIMIZATION

36. Week One: 37 Leads. Five Opportunities

37. IMPROVE ONBOARDING and LOCK-INS
- GeoFlied Content Notifications
- Increase Average Number of Content Changes
- Reports showing increases in time-on-site, conversions and more.
Goal: Three Pages Per Customer
Problem (Retention): One Page Per Customer

38. REFERRAL

39. QUESTIONS
KYLE@GEOFLI.COM
LinkedIn: Kyle Pucko