Women Leading Change Qatar is a platform from which we will “Develop, Nurture and Promote the emerging talent of Qatari Women in line with the National Vision.” In collaboration with international best practice and expertise we start to build a diverse cultural society that work together in both business and society. Projects and initiatives will grow from this platform that build a roadmap towards Qatar’s vision to be a knowledge-base economy in all areas of human, social, environmental and economic development. Join Women Leading Change Qatar on the 29th April and be part of this journey of positive change.

2. WOMEN LEADING CHANGE
QATAR
Grand Hyatt Doha
April 29, 2012
Doha, Qatar

3. AMBASSADORS NOTE
Welcome to you all,
It is my pleasure to welcome you all here today for the
launch of Women Leading Change Qatar. This is a special
moment in history which we can all share together, as we
plan for the future of our nation. My vision is to “Develop,
Nurture and Promote Qatari Women in line with our National
Vision” and Women Leading Change is the perfect platform
to start this journey.
As Qatari Women we need to take the lead in the
development of our country in all areas of human, social,
environmental and economic development. Qatar now
holds the number one position in the world for female
enrolment in secondary and tertiary education*. We should
be proud of what we have all achieved as individuals while
still maintaining our strong family and cultural values.
Now is the time to move forward as one nation. Let
us embrace the diversity of cultures, communities and
expertise we now have in Qatar and share our beautiful
culture and vision with the rest of the world. Her Highness
Sheikha Moza bint Nasser has set the vision for Qatar it is
now our role to deliver it.
Buthaina Al Ansari
*Global Gender Gap Report 2011

4. PROGRAM OWNER HOST SPONSOR
Rachel Petero Garry Friend
Entrepreneur, Gender Diversity Specialist, International General Manager of Grand Hyatt Doha
Keynote Speaker, Executive Agent
Grand Hyatt Doha is proud to partner with Women Leading
Welcome everyone, Change Qatar; and sponsor the launch event.
At Hyatt we believe that we are only as strong as the
communities that surround our hotels.
This is a day I will always remember as we start this
Supporting local initiatives like Women Leading Change
journey together as women but more importantly as citizens
Qatar with its aim to enable women to lead Qatar’s national
of a global society. As women we share many similarities
vision 2030, is an excellent opportunity to further enhance
and also differences but I know when you gather like- our vision.
minded people together you can literally change the world.
Moving to Qatar from London in December has been a “We see our role not only as a partner in the hospitality
great learning experience and I believe I am culturally development in Qatar but also as an active participant
richer from being here. My perceptions of Arabic and to the welfare of our community through a wide range of
Islamic culture were very narrow when I arrived but now activities we spearhead or sponsor to enrich and assist in
my eyes are wide open. I would personally like to thank the
Women of Qatar for allowing me into their social circles and event and we are delighted to partner with Buthaina Al-
integrating me into Doha lifestyle. Ansari the Ambassador of this great initiative. As host of
this launch and upcoming planned events throughout the
Women Leading Change Qatar is a platform to “Develop
not only to women but to the community as a whole.” Said
emerging leaders and grow entrepreneurs in line with
Garry Friend General Manager of the hotel.
Qatar’s Vision for 2030”. Together we will lead initiatives
and projects that support the delivery of the vision.
Corporates, government and ministries will be invited to
participate and endorse these initiatives and today we are
pleased to welcome onboard Vodafone, ictQatar, QDB,
Qatar University, Georgetown and Q-Tel.
Please join us at the next Symposium on the 23rd of
September. Be inspired by international speakers and hear
about how you can be part of Women Leading Change
Qatar Awards in 2013.

5. SPONSORS AND PARTNERS
PREMIER AND HOST SPONSORS DESIGN PARTNER
STRATEGIC ALLIANCE PARTNERS

6. DESIGN PARTNER STRATEGIC ALLIANCE PARTNER
About 974Design Axel Breuer
Film Director, Entrepreneur, Creative Mind,
974Design is a design agency located in Doha, Qatar. Adventurer, Humanitarian
Our philosophy is to focus on delivering what our clients
need. We are driven by a passion for creating innovative Combining creative skills and marketing knowledge for innovative
communication solutions Axel has developed campaigns and
designs suited for all kinds of business and personal
communication concepts for clients like SAP, BMW, Siemens,
requirements. 974Design was established in 2010 by 3
Q-Tel, Unicredit and many more.
Qatari women. We are committed to providing the Qatari
market a new approach of design. He is the owner of Voodoo Creative Partners, a German-Qatari
media production agency with clients in Germany, Switzerland,
Austria and Qatar. In 2011 he founded the Corporate Media
Academy - a training entity for corporate communication, mobile
and social marketing. The Academy offers workshops for
employees to get a better understanding of media production
from the client’s perspective
When a director did not show up, Axel took over – and discovered
his passion for directing. Since then he has directed more than
100 commercials, corporate presentations and several feature
Germany, Austria and USA.
Axel Breuer has received several awards for his work as
screenwriter and director: The New York Festivals Gold and Silver
Award, CLIO, Worldmedia award and several others. His feature-
length documentary ‘The Last Appeal’ will be released in theatres
worldwide October 2012.
In collaboration with Buthainia Al-Ansari and Rachel Petero
Breuer is working on the documentary project ‘Rising Star’, a
story about Qatari women making their way between traditions
festivals by the end of 2012.

7. ABOUT WOMEN LEADING CHANGE QATAR ABOUT THE LOGO
Women Leading Change Qatar is a platform from which In this Concept the graphical element looks like the
we will “Develop, Nurture and Promote the emerging letter “W” , representing the word “Women”. Looking at it
talent of Qatari Women in line with the National Vision.” differently you can also see an illustration of a tulip.
In collaboration with international best practice and
expertise we start to build a diverse cultural society that When a tulip comes in a red tone it means, “believe
work together in both business and society. Projects me” we have chosen these tones of colors because we
and initiatives will grow from this platform that build a believe in women leading change.
roadmap towards Qatar’s vision to be a knowledge-base
economy in all areas of human, social, environmental We have also chosen this symbol to represent women
and economic development. Join Women Leading all over the world because tulips can grow from Europe
Change Qatar on the 29th April and be part of this to Asia.
journey of positive change.

8. SYMPOSIUM SCHEDULE
11:00 am Registration Open Ghada Al-Subaey
WOMEN LEADING CHANGE QATAR SYMPOSIUM Co-founder Women’s Society and
Development Club - Georgetown
12:00 pm Keynote Opening Statement
Buthaina Al Ansari Zarqa Parvez
WLC Qatar Ambassador Founder Women’s Society and
Development Club - Georgetown
12:20 pm Keynote Speech
Rachel Petero
WLC Qatar Program Owner 3:30 pm Workshop
Helen Tucker & Layla Saad
12:30 pm Keynote Speech ELNUK - IODT
Mathew Hallam “Leading Change Workshop”
Industry Leader
“Women Leading the Sharemarket” 4:30 pm Keynote Closing Statement
Shareefa Fadhel & Aysha Al Mudehki
1:15 pm LUNCH IS SERVED Roudha Center
2:15 pm Panel Discussion / Q&A 5:00 pm CLOSE
Susie Kelt
Moderator
‘Women Leading Qatar’s National Vision 2030”
Panel Speakers:
Maha Al-Essa
Co-founder +974 Design
Hayfaa Al-Marri
Channel Manager Vodafone

9. GALA DINNER SCHEDULE
6:30 pm GUESTS ARRIVE
WOMEN LEADING CHANGE QATAR GALA DINNER
7:30 pm Keynote Opening Statement
Buthaina Al Ansari
WLC Qatar Ambassador
7:40 pm Keynote Speech
Rachel Petero
WLC Qatar Program Owner
7:50 pm Keynote Speech
Axel Breuer
Project “Rising Star”
8:00 pm DINNER IS SERVED
9:45 pm Keynote Closing Statement
Buthaina Al Ansari
WLC Qatar Ambassador
10:00 pm CLOSE

10. SPEAKERS ITINERARY
Mathew Hallam
Financial Markets Expert, International Speaker,
Commodity Specialist
international market experience in Australia, UK and Europe.
As a keynote speaker he brings to life the world of Financial
Markets for thousands of newcomers and engages with industry
experts everyday.
He spent three years as the market analysis commentator for
Australia’s national broadcaster (ABC) with 400,000 daily listeners
Financial Review, The Herald Sun and The Age to name a few.
His international experience has now brought him to the Middle
East through his full-time role with QNB Asset Management as a
commodities specialist. Currently he is studying a post graduate
of Trading.
Mathew brings a fresh new perspective to Financial Markets
for newcomers to this industry and believes Women make
great investors. Launching his exclusive “Women Leading the
Sharemarket” programme with WLC Qatar it is a session not to
be missed.
Sponsored by MiBx Pty Ltd www.mibx.com.au

11. SPEAKERS ITINERARY
Susie Kelt Maha Al-Essa
Direct Sales Expert, Entrepreneur, Leader of Change, 23 years old, Entrepreneur, Co-Founder,
Champion of Women Art Director, Designer
Susie Kelt has a deep fascination of Gulf culture and in As a girl growing up Maha wasn’t interested in arts and design,
particular, admiration of Qatari Women’s Courage, Innovation until she found digital media. This is the moment it all made
and Determination for personal and business development in sense and she found her true passion and this is what she
their rapidly changing world as their country is lead by their wanted to do with her life. Maha graduated from VCU in 2008
highnesses, Sheikha Hamad Al Thani and Sheikha Moza with a Bachelors Degree in Fine Arts as a Graphic Designer.
towards their inspirational 2030 Vision. After two years of working as a designer with major companies
in Qatar, she knew there was more. Courageously Maha made
As Head of Al Johara Qatari Women’s Sales Channel, Vodafone a change in her career and her life by leaving her job. Meeting
Qatar, Susie created Al Johara and trained Qatari women. They with Al Anoud Al Henzab and Aysha Fhakroo about their
now operate their successful Mini Mobile Business Branches collective contribution to the growth of Qatar, they decided to
of Vodafone Qatar within their Community. This direct selling establish a Qatari design agency. This was the perfect platform,
model has enabled them to maintain family and cultural to showcase their creative work, and show the world what the
traditions and responsibilities and to Learn, Grow and Earn as emerging Qatari generation have to offer. Today they are three
Vodafone Representatives. proud Qatari women and Founders of 974 Design.
New Zealand entrepreneur and professional with 25 years www.974Design.com
corporate experience Susie came to Qatar January 2009 to
rejoin Vodafone. Her skills in recruitment, sales, communication
and her unique leadership style has been the key to Susie’s
success. With passion and commitment enabling her to create
trusting relationships, share knowledge and energy Susie
harnesses support of others to deliver targeted results.

12. SPEAKERS ITINERARY
Hayfaa Al-Marri Ghada Al-Subaey
Team Manager Al Johara Vodafone Qatar 20 years old, Student, Aspiring Entrepreneur, Speaker,
Youth Ambassador
As team Manager for Al Johara team, Hayfaa assisted
recruitment and training women who had not worked before, Ghada is a student at Georgetown SFS-Q, class of 2013,
for the new sales channel.The Joharas now very competently majoring in international politics. She has interned in Qatar
operate their own Vodafone home store, professionally selling Financial Center policy department and BQFP reading and writing
Vodafone products and services within their tradition and culture development. With a passion for development and she believes
in the role of the youth to foster positive change in Qatar. Co-
Hayfaa helped creating the trust, accountabilities and processes founder of the Women’s Society and Development club, it was
for operation within Al Johara team. The Joharas are growing set-up to create a platform for women to develop and learn from
more every day, as they build knowledge and skills while facing each other. Ghada is passionate about supporting young women
new challenges with the telecommunication market and building entrepreneurs and aspires to be one in the future. Amongst all of
their sustainable community businesses. this she also supports the Tanween Qatar project, which is aimed
to develop Arabic reading skills among children.
Earlier activities
VIP customer manager in banking QNB and CBQ Join Women’s Society and Development club
Facebook page:
http://on.fb.me/wsdclub

13. SPEAKERS ITINERARY
Zarqa Parvez Helen Tucker
21 years old, Student, Emerging Leader, Founder and CEO, Author, Career Development Coach,
Mentor, Founder People Developer
Zarqa is a student at Georgetown SFS-Q (Junior), majoring in Helen is an award winning business woman, author and Career
Coach who has a BA Honours degree in Business Studies, a
in Arab Regional Studies). Currently she is an intern with
Silatech and is pursuing her ambition as a future leader. Zarqa Administration (MBA).
founded Women’s Society and Development club in Georgetown
due to her profound interest in women and their role in society.
As an active member of the ‘circle of pearl’ mentoring program over 15 years experience of designing and delivering interactive
she also mentors university students. With big hopes and training programmes, courses and workbooks. The successful
dreams Zarqa continues to contribute positively to society ‘Career Development Programme’ that she designed has been
and stresses the importance of youth in relation to global accredited by EDEXCEL and NCFE offering an international
development.
to senior management, developing skills and abilities at both
Join Women’s Society and Development club operational and strategic levels. Helen is customer-focused, a
Facebook page: team player and a “hands-on” leader, always endeavouring to
http://on.fb.me/wsdclub develop teams, and individuals to achieve best practice.
ELNUK- IODT
www.elnukiodt.com

14. SPEAKERS ITINERARY
Layla Saad LLB Roudha Center
About Roudha Center
Coach, Holistic Health Enthusiast
The Roudha Center was co-founded by Aysha Al Mudehki
Layla is an accomplished businesswoman and personal and the Center’s Managing Director, Shareefa Fadhel. The
and professional development expert. She holds extensive Center is supported by Sheikha Hanadi Bint Nasser Bin Khalid
experience in coaching, training and facilitating employees and founding partners, Silatech and Al Ansari and Associates
of various companies across Qatar from different industries
including Oil & Gas, Finance, Technology, Healthcare and entrepreneurs in Qatar with a one-stop shop for innovative and
Educational Institutes. Layla also has a strong background in effective programs and advocacy efforts, have been running
entrepreneurship, having run her own development company in different workshops from the initial idea to strategy and then
Qatar for two years. to market. This year Roudha have collaborated with experts in
the market to cover subjects like the legal aspects of setting-up
Layla is passionate about empowering others to develop business in Qatar through to the fundamentals of Franchising.
and grow through training, coaching and behavioural skills
development. Layla uses her skills as a facilitator and coach
to get the best out of her trainees, and believes that the and programming services, market and exhibit opportunities;
empowerment of women means the empowerment of society.
Layla is currently studying at the Institute of Integrative Nutrition
Counsellor. Layla will use her understanding of the corporate Women Leading Change Qatar look forward to collaborating
world as well as her holistic health studies to offer Corporate with Roudha Center as a strategic alliance partner. Rachel
Wellness programs through ELNUK-IODT. Petero, Program Owner of Women Leading Change Qatar
commented “I have the utmost respect for what Shareefa and
Aysha have achieved to support Qatari women as entrepreneurs
ELNUK- IODT and innovators of the future. I see Women Leading Change
www.elnukiodt.com Qatar as a complimentary platform to Roudha Center’s vision
and strategy.”
Join the Roudha Center Facebook Page
http://on.fb.me/roudhacenter

15. WOMAN IN POWER
R
achel'Petero'is'a'strong,'passionate'woman.'Within'minutes'
of'meeting'her'it’s'evident'she’s'a'born'leader'of'women.'
WOMEN
Fiercely' proud' of' her' roots,' her' inspiration' stems' partly'
from' Maori' Queen' Te' Atairangikaahu,' ruler' of' the' Tainui'
people'of'New'Zealand'for'over'40'years.'Add'to'that'her'
mother’s' determination' and' strength' shown' by' the' fact'
LEADING
that'she'went'back'to'university'for'a'degree'at'age'40,'and'it’s'obvious'
just'what’s'shaped'Rachel'into'the'woman'she'is'today;'a'woman'with'a'
message'for'all'Qatari'women.'“This'is'your'country'—'lead'it.”
Already' a' successful' businesswoman' Rachel' owns' a' consultancy'
company' called' Genviva' in' the' UK.' “I' set' it' up' as' I' was' passionate'
CHANGE
about'women'leading'change'in'business'and'society,”'explains'Rachel.'
corporate'environments,'and'entrepreneurship'for'women.”'Her'mantra'
is' “empowering' women' to' lead' change”' and' that’s' why' she' recently'
moved'to'Qatar;'a'country'she'already'confesses'to'falling'in'love'with.'
“There’s'a'huge'opportunity'here.'I'think'women'will'ultimately'lead'this'
country.'They'have'the'right'attitude,'they'are'so'educated'and'passionate,'
The wind of change is blowing in and'that’s'what'countries'need.'What'my'personal'experience'will'give'to'
them'is'aspiration'and'hope'to'keep'going,'not'to'give'up.”
Qatar and it recently brought Rachel Women' Leading' Change' Qatar' (WLCQ),' an' initiative' of' Rachel’s,'
was'launched'in'April'2012'and'she'already'has'the'backing'of'several'
Petero to our shores. An expert in
inspiring and empowering women successful'businesswoman'Buthaina'Al'Ansari,'shares'the'vision'of'the'
program.'“My'vision'is'to'develop,'nurture'and'promote'Qatari'women'in'
Ohlala! met with her to talk about line'with'our'national'vision,'and'WLCQ'is'the'perfect'platform'to'start'
this' journey.”' Along' with' Rachel' she' believes' that' it’s' time' for' Qatari'
her latest project — Women Leading women'to'play'a'much'greater'role.'“As'Qatari'women'we'need'to'take'
the'lead'in'the'development'of'our'country'in'all'areas'of'human,'social,'
Change Qatar environmental' and' economic' development.' Now' is' the' time' to' move'
Image&by&Jerome&@&Creative&Design forward'as'one'nation.'Her'Highness'Sheikha'Moza'bint'Nasser'has'set'
the'vision'for'Qatar,'it'is'now'our'role'to'deliver'it.”
Rachel'explains'her'goals'for'the'longZterm'program,'which'she'has'
been'integral'in'launching.'“I'am'developing'Qatari'women'to'own'this'
program.'It’s'a'knowledge'transfer'of'expertise'from'expatriates,'that’s'
the' model.' That’s' also' the' onus' of' the' plan,' to' develop,' to' nurture' and'
to' promote' Qatari' women' in' terms' of' emerging' talent,”' she' explains'
excitedly. Buthaina,'Ambassador'for'WLCQ
Her'passion'shines'through'and'she’s'animated'as'she'speaks'of'the'
differences'between'the'UK'and'Qatar.'“I'feel'richer'culturally'and'more' the'energy'in'London,'as'the'recession'hasn’t'really'lifted.'Here'
inspired'than'I'did'in'my'11'years'in'the'UK.'I'am'thankful'and'grateful'
for' everything' I' can' create.' The' energy' in' this' country' far' outweighs' your' value' to' society.”' Rachel' is' thrilled' with' the' growth' of' the'
initiative' in' just' a' few' short' months.' “I’m' so' pleased' with' the'
progress'to'date.'It’s'like'I’m'living'my'vision.'It’s'all'being'done'
with'integrity;'I'am'very'respectful'of'the'culture.”'
There’s' huge' amount' of' interest' in' the' program,' which' has'
already' seen' exciting' offshoots' from' the' initiative,' the' most'
innovative' being' the' ‘Rising' Star’' project.' Director' Axel' Breuer,'
Owner'of'Voodoo'Creative'Partners,'is'directing'and'mentoring'
this' unique' and' groundbreaking' documentary.' It' will' feature'
Qatari'women'in'their'own'homes'and'will'be'submitted'to'global'
'“Qatari'women'will'self'direct'and'self'produce'a'documentary'
about' the' changes' and' their' frustrations' and' aspirations,”'
explains'Rachel.'“There'will'be'twenty'women'and'Axel'will'show'
them'how'to'set'cameras'up'to'actually'capture'the'moment.'It’s'
got' Qatari' women' from' all' walks' of' life' that' are' really' excited'
about'the'project.”'
Rachel'Petero'is'already'living'her'dream'but'this'ambitious'
lady' has' worldwide' plans.' “I' want' to' go' global.' I' look' at' my'
ro nations’,' that' was' my' ultimate' dream,' and' here' I' am.”' She' is'
te
“I think women ch el'
Pe adamant' that' nothing' is' impossible;' it’s' all' about' planning' and'
selfZbelief.'“When'you'put'a'stake'in'the'ground'that'far'ahead,'
Ra
will ultimately it'gives'you'a'marker'and'a'beacon,'you'have'to'have'something'
lead this to'work'towards.'If'you'can'visualise'that,'really'believe'in'it,'and'
align'yourself'to'that'vision'every'time'you'are'doing'something,'
country.” then'ultimately'you'will'get'there.”
32 Ohlala! I June 2012 I www.ohlala-magazine.com 33

16. For sponsorship, partnership, press or speaker queries contact:
Rachel Petero
GENVIVA - Founder and CEO
PO Box 30747, West Bay
Doha, Qatar
Mobile: +974 556 08450
Email: rachel@gen-viva.com
www.gen-viva.com
Brochure Design by
www.974design.com