The document outlines 11 link building tactics for businesses, including creating linkable assets like infographics and videos; targeting resource pages in your industry; reaching out to influencers; guest posting on authority sites; using social media to promote content; broken link building; content syndication; link reclamation; digital PR; thought leadership; and link building partnerships. The overall strategies are focused on generating high-quality content that other sites would want to link to in order to build backlinks and raise a business's search engine rankings.
2. Create Linkable Assets
This could include infographics,
videos, studies, and other high-
quality content that other
websites would be interested in
linking to.
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3. Target Resource Pages
Resource pages are pages on other
websites that list links to helpful
resources on a particular topic. Try
to get your website listed on
relevant resource pages.
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4. Reach Out to Influencers
Identify influencers in your
industry and reach out to them to
see if they would be interested in
linking to your content. Be sure to
personalize your outreach and
explain why you think your content
would be a valuable resource for
their audience.
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5. Guest Post on Authority Sites
Guest posting is a great way to get
links from high-quality websites.
However, it's important to focus on
guest posting on websites that are
relevant to your own and that have
a high domain authority.
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6. Use Social Media for Promotion
Social media is a great way to get
your content in front of a wider
audience & and increase the
chances of people linking to it.
Promote content on social media
by sharing links to your blog posts,
articles, and other resources.
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7. Broken Link Building
Use tools like Ahrefs or SEMrush to
scan websites for broken links.
Once you've found a broken link,
you can reach out to the website
owner using the contact
information provided on the
website.
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8. Content Syndication
Use content syndication platforms
like Outbrain or Taboola to
distribute your content to a
network of websites. This can be a
great way to reach a new audience
and get more people to see your
work.
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9. Link Reclamation
If you have links to your website
on other websites that are no
longer working, you can reach out
to the website owners and ask
them to fix them. This is called
broken link building.
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10. Digital PR
If you can create content that is
newsworthy, they are more likely
to pick it up and link to your
website. If you can create content
that is newsworthy, they are more
likely to pick it up and link to your
website.
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11. Thought Leadership
This involves establishing yourself
as an expert in your industry by
sharing your knowledge and
insights through blog posts,
articles, speaking engagements,
and other channels.
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12. Link Building Partnerships
One way to get backlinks to your
website is to partner with other
businesses in your industry and
exchange links. This is a mutually
beneficial arrangement where you
agree to link to each other's
websites.
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