Futuresonic is a 4-day music and arts festival held in Manchester that featured 300 artists across 100 events in 30 venues in 2008. Over 51,000 people attended, with 53% between ages 16-24, 5.5% international, and over half from outside Greater Manchester. The 2008 festival had a media footprint of £26 million and strong brand awareness. It utilized various marketing tactics like distributing 100,000 brochures and flyers and posters to promote the event across the UK and internationally.

2. Music

10. Art

17. Ideas

25. Positioning Manchester
as a bright, contemporary,
ultra-modern place of
radical thinking

36. Social
Networking
Unplugged

37. Stats

38. Scale:
4 days and nights
300 artists
100 events
30 venues

39. Audience:
51,000 people in 2008
53% were aged 16 - 24
5.5% of audience international
51.5% of audience from outside
Greater Manchester
(based on sample)

40. Existing International
Market for Futuresonic:
Germany
France
Netherlands
China
South Africa
Spain
USA

41. Media footprint:
£26 million (IPBC)

42. Awareness of brand:
89.5% of ticket buyers were
aware that they were buying a
ticket for an event that is part
of Futuresonic. This indicates
high awareness of brand.

43. Marketing Campaign:
100,000 fesstival brochures
100,000 festival flyers
City-wide JC Decaux Boards
1,000 posters

44. Distribution:
Distributed to art & music venues
across UK,
Major related international
festivals,
Direct mail, e-communications

45. Press launch 26th Feb (tbc)