The opening scene shows only half of the face of the doll Annabel for 20 seconds, establishing it as a mysterious but important prop. We hear shaken voices discussing strange events but see nothing. When the three roommates are shown, they appear normal but recall their experiences, causing the music to rise and scenes to cut faster, building panic. The opening sets an ominous tone through the doll, shaken voices, and escalating pacing as more is revealed.