Exploring Enterprise Search for Oracle WebCenter Content. Harness the Power of Google Search

1. Exploring Enterprise Search for
Oracle WebCenter ContentOracle WebCenter Content
Harness the Power of Google Search
Presented by Fishbowl Solutions
5.31.2012

2. Agenda
Introduction
What is Enterprise Search?What is Enterprise Search?
Enterprise Search Considerations
WebCenter Search OptionsWebCenter Search Options
Demo: GSA Connector Version 2.0Demo: GSA Connector Version 2.0

3. About Fishbowl Solutions
Specializing in portals & content management for 13
yearsyears
Customers throughout North America & EMEA
Enterprise-wide consulting servicesEnterprise-wide consulting services
Packaged software for WebCenter
100+ WebCenter-related projects100+ WebCenter-related projects
in last 2 years
Google Enterprise PartnerGoogle Enterprise Partner

4. About Fishbowl Solutions
WebCenter Mobile User Experience Design
SharePoint Integration Google Search IntegrationSharePoint Integration Google Search Integration

5. Why Search Matters
Introduction
Why Search Matters

6. Why Search?
User expectations are changing
– Proliferation of internet search capabilities– Proliferation of internet search capabilities
– Changing demographics

7. The Need for Search
Productivity
Can you do without your phone/computer?
Productivity
Can you do without your phone/computer?
1 GB of data created per user annually
91% use multiple search tools, 86% unhappy
K-workers spend 25% time to find information
Self-serve customer service is cheaper
Fast-fail saves $1B in drug cost
Cost
Fast-fail saves $1B in drug cost
30-40% leaders find it hard to get information30-40% leaders find it hard to get information
for company-wide decisions
Keep track of industry, competition
Intelligence

8. WebCenter Search Frustration
Can’t find the content after check-in
Makes users feel like the system doesn’t workMakes users feel like the system doesn’t work
Can’t remember metadata
Decreased Adoption
Unhappy UsersUnhappy Users

9. The Cost of “We Can’t Find Anything”
1 in 5 searches do not find what is they were seeking
An average knowledge worker spends 16% of theirAn average knowledge worker spends 16% of their
time searching
20% spent with unsuccessful searches20% spent with unsuccessful searches
An organization with 4,500 knowledge workers is
looking at a inefficiency cost of $1.7 million per year.looking at a inefficiency cost of $1.7 million per year.
Many organizations are running at 40% to 70%
success rates for searchsuccess rates for search
Source: http://www.personalinfocloud.com/2010/05/understanding-the-cost-of-we-cant-find-anything.html

10. What Is Enterprise Search?What Is Enterprise Search?

11. Enterprise Search
Search AllSearch All
Enterprise Content
from One Placefrom One Place
WebCenter
File sharesFile shares
SharePointSharePoint
Web Sites

12. Architecture
User
Search
Engine
Oracle
WebCenter Content
Content
Server
Connector
SharePoint
Other
Connectors
SharePoint
Connector
File System
Connector
Other Sources
Network
File Share
Microsoft
SharePoint Sites

13. Evaluating Search Options
What to Consider When
Evaluating Search Options

14. What are your search needs?
Internet vs.
EnterpriseEnterprise
Reporting vs.
ResearchResearch
Content Type
Language
SecuritySecurity

15. Content
Where is my data located?
– Databases– Databases
– Content Management Systems – Oracle
WebCenter, SharePoint, Documentum, FileNetWebCenter, SharePoint, Documentum, FileNet
Formats
– html/Documents – PDF, MS Office, etc.– html/Documents – PDF, MS Office, etc.
Social/People Search
– MS – expert finder, social proximity– MS – expert finder, social proximity

16. Organizing Content
Sites/Collections/Source Groups
– Security Classifications– Security Classifications
– Search Subsets of Indexed Content
– Configure Relevancy– Configure Relevancy

17. Indexing Process
Crawling
– Website/HTML Content– Website/HTML Content
– Internal page links help determine relevancy
Feeding (Connectors)Feeding (Connectors)
– MS Office
– PDF– PDF
– Other binary files

18. Crawling
Sub-
Category
Page
Detail
Pages
Category
Page
Sub-
Category Detail
Search
Engine
Home
Page
Category
Page
Sub-
Category
Page
Detail
Pages
Engine
Category
Page
Sub-
Category
Page
Detail
Pages
Sub-
Category
Page
Detail
PagesPages

19. Feeding
Search
Engine
Content
Connector
Content
Source
Periodically
Asks for new or
changed content items
Periodically
Feeds list of new or changed
content to connector
Feeds new or updated
content to Search
Indexes content
content to Search
Engine

20. Content Connectors
Developed for individual content sources
Leverage vendor frameworksLeverage vendor frameworks
May assist with security

21. Connector Availability and Features
Connector Availability and Support
– Vendor – May require additional licensing– Vendor – May require additional licensing
– Partners
– Custom – consider documentation, user communities,– Custom – consider documentation, user communities,
and the underlying technologies used
Features can vary greatly between searchFeatures can vary greatly between search
platforms and connector implementation
– Security– Security
– Metadata Configuration
– Performance

22. Searching Secure Content
What to Consider When
Searching Secure Content

23. Security
Authentication
– Identifying and validating the user performing the– Identifying and validating the user performing the
search request, i.e. User Name/Password
AuthorizationAuthorization
– Determining which content the user has
permission to access. Commonly based on grouppermission to access. Commonly based on group
memberships or specific access granted to users.
– Early Binding vs. Late Binding– Early Binding vs. Late Binding

24. User Experience & Features
What to Consider Around
User Experience & Features

25. Tuning Results – Relevance
Compare platforms
True results comparison in your organizationTrue results comparison in your organization
with your content
Consider standard SEO methods toConsider standard SEO methods to
measure/influence relevancy
Result biasingResult biasing

26. User Experience
Search suggestions
Spelling suggestionsSpelling suggestions
Faceted classification
Text clusteringText clustering

27. Search suggestions
Similar terms
Type-ahead / AutocompleteType-ahead / Autocomplete

28. Faceted classification
Check the topic
boxesboxes
Limits search,
particularly helpfulparticularly helpful
when searching for
terms with broadterms with broad
meanings

29. Search Metrics
What to Consider Around
Search Metrics

30. Popular queries
Users are defining
what’s importantwhat’s important
They’re also telling you
what’s hard to find viawhat’s hard to find via
navigation

31. Ineffective queries
Queries with low click-through rate (CTR)
Search results aren’t what users seekSearch results aren’t what users seek

32. Failed (Zero Result) Queries
Users looking for something, it’s not there
Taxonomy – valid synonyms?Taxonomy – valid synonyms?
Need to publish something?
Need to crawl something?Need to crawl something?

33. Webcenter Search OptionsWebcenter Search Options

34. The Evolution of Search
HIGH
Verity
• Local
OracleTextSearch
• Powerful but a lot of
OracleTextSearch –
11g
GSA Connector
• In-context search
experience
USER
SATISFACTION
• Local
• Configurable
• Millions of items
• Powerful but a lot of
administrative
overhead
Secure Enterprise
Search (SES)
• Extremely powerful
but still high level of
admin overhead
experience
• WebCenter websites and
repositories
Oracle SES
FAST
• Restricted use
license
• Secure crawling,
indexing & searching
• Improved
manageability
LOW
manageability
• Functionality
overlap
YEAR

35. Microsoft FAST Search
Highly customizable
ProsPros
– Connect to LOB data sources
(databases or other repositories, ERP, CRM, ECM)
– Connectors for Exchange– Connectors for Exchange
– Flexible UI customizations using web parts
ConsCons
– Once search expands outside of department,
complexity goes up
– Long deployment times– Long deployment times
– “Limited” WebCenter Content integration

36. Oracle Secure Enterprise Search
Enterprise search for Oracle-based
systems/applications
Pros
– Easier to install as standalone
– Integrates with Oracle Applications
– Integrates with Oracle WebCenter
ContentContent
Cons
– Some connectors are an additional– Some connectors are an additional
cost

37. Google Search Appliance
Rapid installation with reduced
administration
Pros
– Plug-and-play
– Easy to install and maintain
– Integration with Oracle WebCenter
ContentContent
Cons
– Two-year-term licenses– Two-year-term licenses
– Limited extensibility

38. Google Side-by-Side Search Tool
Compare search results from GSA
alongside results from any other
search engine or alternate appliancesearch engine or alternate appliance
Features:
– Voters vote and taken to the next
query
– Tool can be seeded with queries of– Tool can be seeded with queries of
your choice
– Simple web-based tool to configure
multiple testsmultiple tests
– Most votes, probabilities and
confidence intervals, and whether
there is enough data for the
comparison to be statisticallycomparison to be statistically
significant
– Randomize set of results that shows
up on which side
– See vote history and even change– See vote history and even change
previous votes.

39. Enterprise Search & the FishbowlEnterprise Search & the Fishbowl
Google Search Appliance

40. Universal Search from Google
File
shares
Intranets Databases Enterprise
applications
Content
Management

41. Additional GSA Features
User Experience
– Self-Learning Scorer
– Query Suggestions
– Automatic Spellcheck
– View as HTML
Content & CollaborationContent & Collaboration
– 220+ Supported File Types

42. Dynamic Navigation

43. Fishbowl + Google + WebCenter
Content Server
Enterprise SearchEnterprise Search
SiteStudio Site
Content-Based WebCenterContent-Based WebCenter
Portals

44. Fishbowl’s GSA Connector: Overview
Provides alternative to native
Oracle WebCenter ContentOracle WebCenter Content
database search
Integrate WebCenterIntegrate WebCenter
websites, intranets,
content repositories
Insure higher adoption rates
and overall use
Extend the Value of YourExtend the Value of Your
Oracle WebCenter Investment

45. Fishbowl GSA Connector 2.0
What’s New
– Ready-to-use templates for Oracle
Content ServerContent Server
– Google Search available as Quick
Search
– Retrieve cached text versions through– Retrieve cached text versions through
the Content Server
– Expose type-ahead and spelling
suggestionssuggestions
– Administration interfaces for easy
collection configuration and content
maintenancemaintenance
– Make other GSA collections available
for search within WebCenter Content:
SharePoint, Fileshares, etc.SharePoint, Fileshares, etc.

46. Fishbowl GSA Connector 2.0
Additional Features
– Search full text, standard, and custom
metadatametadata
– Crawl Oracle WCM (SiteStudio) sites
– On-demand full search collection build
and rebuildand rebuild
– Supports custom search interface &
result templates
– Return public and secure content– Return public and secure content
based on credentials
– Search multiple WebCenter Content
instancesinstances

47. Once Stop Shop for GSA
Software
HardwareHardware
Services
+ ++ +
“Google is pleased to add Fishbowl Solutions to the Google Enterprise Partner program.
We’re looking forward to Fishbowl Solutions extending the power and reach of the
Google Search Appliance by offering content connectors for Oracle UCM to customers.”
Brent VerWeyst, Search Partner Lead for Google EnterpriseBrent VerWeyst, Search Partner Lead for Google Enterprise

48. DemoDemo
Fishbowl Solutions GSA Connector
for Oracle WebCenter Content

49. Increased Visitor Time Spent on Website for
Sensor Manufacturer
Business Problem
Internet looked “dated”
Results
Increased site visitsInternet looked “dated”
Complaints regarding web
searches
Site analysis showed high
bounce rates and short site visits
Increased site visits
Decreased bounce rate
Increased average time on site
Decreased complaintsbounce rates and short site visits
Fishbowl Solution
Decreased complaints
regarding “findability”
Fishbowl Solution
GSA Connector for WebCenter
Website searches facilitated by GSA
Consulting Services
Public-Facing
Site Studio SiteConsulting Services
Upgraded UCM 7.5 SiteStudio system
to 10gR4
Implemented Dynamic Navigation
Site Studio Site

50. Accelerated Access to Corporate Information for
Employees at Healthcare Provider
Business Problem
Lost staff time wasted in
fruitless searching
Results
Shortened search times for
employees and development time
fruitless searching
Confusing results page
navigation
Latency in content being
employees and development time
for IT staff
Decreased administrationLatency in content being
available for search
Fishbowl Solution
More relevant search results
Search backed by was Google
quickly adopted by staff
Fishbowl Solution
GSA Connector for WebCenter
Intranet searches facilitated by GSA
Consulting Services
quickly adopted by staff
Site StudioConsulting Services
Enable Oracle WCM (SiteStudio)
based web pages to be part of
search results
Site Studio
Employee
Intranet

51. Improved Intranet Portal Search for Employees at
Healthcare Provider
Business Problem
Users complained search was
bad on old intranet
Results
More relevant search results
bad on old intranet
Poor search on the new intranet
would hurt adoption
Manually sorting and
More relevant search results
for users
Decreased development time
to implementManually sorting and
configuring search results was
time consuming and ineffective
to implement
Better end-user impression
of new intranet site
Fishbowl Solution
GSA Connector for WebCenter
Intranet searches facilitated by GSA WebCenterIntranet searches facilitated by GSA
Consulting Services
Use Google Search Appliance to
search WebCenter Content surfaced
up via WebCenter Portal and display
WebCenter
Portal Intranet
up via WebCenter Portal and display
results in the Poratl

52. Why Fishbowl & the GSA Connector
World’s most popular search engine
backed by best-in-class ECM
Single provider
– GSA Hardware, Software and Services– GSA Hardware, Software and Services
– GSA implementation and configuration experts
Deep domain expertise with Oracle WebCenterDeep domain expertise with Oracle WebCenter
– Numerous customers in production
End-to-End Consulting Services
– Project Scoping, Implementations, Support, Tuning

53. Summary
What is Enterprise Search?
Enterprise Search ConsiderationsEnterprise Search Considerations
WebCenter Search Options
Enterprise Search with Google & Fishbowl’s
GSA Connector Version 2.0GSA Connector Version 2.0
+ ++ +

54. Fishbowl Summer Webinar Series
Creating a Visually Rich and Personalized WebCenter-
Based Intranet in 60 Days or Less
– June 7th, 12pm CST– June 7th, 12pm CST
ECM on the Go: A Quick Start iPad Application for Mobile
Content ManagementContent Management
– June 14th, 12pm CST
Preview Fishbowl's SharePoint Connector for OraclePreview Fishbowl's SharePoint Connector for Oracle
WebCenter Version 2.0 - Beta Customers Wanted!
– June 21st, 12pm CST
register:register:
fishbowlsolutions.com/news

56. Contact Us to Learn More
web: fishbowlsolutions.com email: info@fishbowlsolutions.com
phone: +1.952.465.3400 blog: cfour.fishbowlsolutions.com
twitter: @FishbowlE20twitter: @FishbowlE20
facebook: facebook.com/fishbowlsolutions
linkedIn: join our groups
webcenter content & webcenter portalwebcenter content & webcenter portal

57. Indexing Items from
Oracle WebCenter Content
Oracle WebCenter
Content User
Google Search
Appliance
Fishbowl GSA
Connector
Oracle
WebCenter Content
Checks in content item
Asks for new or
changed content items
Periodically
Feeds list of new or changed
content IDs to Connector
Indexes content
Feeds new or updated
content to GSA
Indexes content

58. Searching Secured Content from within
Oracle WebCenter Content
Oracle WebCenter
Content User
Google Search
Appliance
Fishbowl GSA
Connector
Oracle
WebCenter Content
Performs search
Forwards search request to the GSA
Requests user ID
Passes User ID back GSA
Executes query
against all content
Requests which content isRequests which content is
accessible by user
(Batch Authorization)Requests security groups and
accounts user has access to
Passes security group and
account information
Returns list of items back to WebCenter
Evaluates which items
user has access to
Provides list of content
items user can view
Returns list of items back to WebCenter
Applies result template and
displays results to user

59. Searching Public Content from within
Oracle WebCenter Content
Oracle WebCenter
Content User
Google Search
Appliance
Fishbowl GSA
Connector
Oracle
WebCenter Content
Performs search
Forwards search request to the GSA
Returns list of items back to WebCenter
Executes query against
all public content
Returns list of items back to WebCenter
Applies result template and
displays results to user

60. Searching Secured Content from the
Google Search Appliance Front-End
GSA Front-End
User
Google Search
Appliance
Fishbowl GSA
Connector
Oracle
WebCenter Content
Performs search
Executes query
Requests user credentials
User credentials passed to GSA
Executes query
against all content
Requests which content is
accessible by user
(Batch Authorization)
Requests security groups and
(Batch Authorization)
Requests security groups and
accounts user has access to
Passes security group and
account information
Evaluates which items
user has access to
Provides list of content
items user can view
Returns list of items to user with the GSA’s front-end interface

61. Searching Public Content from the
Google Search Appliance Front-End
GSA Front-End
User
Google Search
Appliance
Fishbowl GSA
Connector
Oracle
WebCenter Content
Performs search
Executes query against
all public content
Returns list of items to user with the GSA’s front-end interface

62. Authorization
Index Time
– Access determined when content is indexed– Access determined when content is indexed
– Can be out of date since last index update
– Most efficient approach– Most efficient approach
Query Time
– Access is evaluated when search is performed– Access is evaluated when search is performed
– May use individual HTTP HEAD requests, or more
efficient batch authorizationefficient batch authorization