Webinars as a part of a healty professional development diet in early education
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Presented at Leadership Connections, the annual Conference of McCormick Center for Early Childhood Leadership
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Webinars as a part of a healty professional development diet in early education
- 1. Webinars as Part of a Healthy Professional Development Diet: Opportunities and Challenges of Incorporating Synchronous Online Learning into Professional Development Plans SLIDES: 1 Fran Simon, M.Ed. Engagement Strategies Early Childhood Investigations Webinars Leadership Connections 2017
- 2. A little about me… Early Care and Education B.A. & M.Ed Early Education Child Care Administrator 15 years Marketing & Tech Executive ECE Curriculum Publishing Engagement Executive National ECE Association Marketing & Biz Consultant to ECE Sector NPOs & Companies My personal mission is to connect Early Education
- 3. Our objectives today 3 • Apply what we know about best practice in professional development to webinars to: – Discover the Strengths, Weaknesses, and Opportunities, and Threats inherent in webinars, and – Plan to overcome the pitfalls and leverage the assets for a healthy balance of professional development strategies.
- 4. 4 I have a love/hate relationship with webinars for professional development.
- 5. 5 There are so many variables, webinars can be a game of chance if you don’t know what to look for…
- 6. “… in order to make webinars work, both those offering the webinars and those participating need to do more to make the experience worthwhile.” Rachel Burstein, New America Making the Most of Webinars Harvard Business Review Blog https://hbr.org/2013/03/making-the-most-of-webinars 6
- 7. About you…
- 8. 8 Administrator/Director Teaching staff Research/Policy Staff Professor or adult educator PD provider Something else
- 9. I have participated in webinars I/My organization host(s) webinars I have heard of webinars What is a webinar? 9
- 10. 10
- 11. Overview 11
- 12. Webinars are different than live presentations… For more than the obvious reasons…
- 13. Sorting out PD options 13 Synchronous Asynchronous (self-paced) One to many Webinars, Classroom, Keynotes, Webcasts. Audio and Video Broadcasts, Conference calls Online self-paced courses Video Books Many to many (Professional Learning Communities) Chat, Video conferencing, (Skype, Hangouts) Live or online discussions Live or online study groups Bulletin boards Online groups
- 14. Sorting out types of online learning Collaboration # of attendees Purpose Online Meeting Most interactive Multi-way communication 2-25 Remote business meetings Webinar Limited 2- way communication Ops for sharing 26-1,000 Remote presentation Webcast 1-way communication 2-Thousands Remote broadcast to large audiences 14
- 15. Anyone with a computer and an Internet connection can attend. Powerful Convenient Webinars span space and time 15
- 16. Can be implemented independently or or in groups 16
- 18. 18 The goal is to replicate the IRL professional development experience • polls • questions • webcams • hand-raising • back channel • screen sharing • drawing tools • handouts • show apps and websites
- 19. But, wait… there’s more! • Add links to resources • Respond to comments • Add tidbits of information
- 20. Often overlooked: Data generated before, during, and after the webinar 20
- 21. When implemented well… webinars can almost replicate conference workshops or classroom learning. Otherwise… like keynote addresses, videos, podcasts or lectures. 21
- 22. 22 Online meetings and video conferencing… can replicate small classroom or one-on-one learning experiences, like: • Coaching • Mentoring • Tutoring
- 23. 23 Blended learning can bridge the “Fly-by” PD effect
- 24. Blending the various online options can make content deep 24 Asynchronous Online meetings Webinars
- 25. 25 Asynchronous Reading, researching, video, virtual self-paced Face-to-face Practical application in the program or classroom Online meetings Small group coaching Webinar Orientation One design idea for a specific training
- 26. 26 Digging In
- 27. Healthy Professional Media Diet Just an example- No two look alike On the job 35% Coaching 15% Peer 5% Face to Face 20% Webinars 10% Self-paced 10% Conferences 2% Reading/research 3% 27©Copyright, Fran Simon, 2016
- 28. As a supervisor, what you do before PD is likely to be the most important predictor of good outcomes. 28
- 29. Consuming a healthy PD diet means supervisors and staff must be intentional about what, when, where, and how content is consumed. How? 29
- 30. 30 How do you, or how can you be intentional prior to using webinars in your program’s healthy professional development diet?
- 31. 31 Set expectations and objectives Review assessment data + evaluations Locate resources and expertise based on needs Plan for the group and individuals Intentional professional development for employees requires action from supervisors.
- 32. 32 What about during the webinar? What do you think your role should be?
- 33. What you do after PD training counts, too. 33 What do you do after professional development?
- 34. 34 Reflect Plan to implement Test and refine Evaluate Discuss +Share Attend Participate Engage Go deeper The experience gets deeper, repetitive, and viral
- 36. 36
- 38. Registration and Attendance 38 High $$$$Free Attendance Registration Low Attendance Registration • Less than half of registrants actually attend free webinars • Fewer people will register for webinars that require a fee, but attendance rate will be higher. • The more expensive, the lower the enrollment. Attendance Registration $0 $$
- 39. Audience activities 39 Start Set point Waiting to begin
- 40. Audience Interest Proprietary algorithm (GoToWebinar): 40 Registration Data -% of completed optional questions Polling- % of answered poll questions Q&A/Chat- ([The # attendee initiated dialogue] divided by [most frequently initiated attendee dialogue attempts]) times 100 Attentiveness - (%of time Viewer is the primary window) Survey -Percent of completed survey questions Attendance Length- ([Attendee T - minus attendee start] divided by [longest attendee length]) times 100 Number of inputs (6)
- 41. 41 Interest Rating Last Name First Name Email Join Time - Leave Time Time in Session Organization Job Title 25 8/17/16 2:37 PM EDT - 8/17/16 3:35 PM EDT (59 minutes) 59 minutes 55 8/17/16 1:31 PM EDT - 8/17/16 3:24 PM EDT (1 hour 53 minutes) 1 hour 53 minutes Individual interest and attendance
- 42. What happens behind the scenes is as important as what is presented 42
- 43. Attendee activity at a glance 43
- 45. Scanning the audience • Track attentiveness • Control mics • Send personal messages • Dismiss and block 45
- 46. Reference materials offered to attendees 46
- 47. Resources Cynthia Clay- Great Webinars https://greatwebinars.wordpress.com/ Roger Courville, EventBuilder Connectorship • Improving Training Outcomes Through Blended Learning • Use of Synchronous Virtual Classrooms • 144 Tips on Synchronous e-Learning • Guide To Teaching Online Courses • Walking the Talk Online Training for Online Teaching 47
- 48. 48 Discussion!
- 49. Fran Simon Fran.Simon@Engagestrat.com Early Childhood Investigations Webinars ECEwebinars.com Early Childhood Investigations Consultant Directory ECEexperts.com Engagement Strategies EngageStrat.com 49
Editor's Notes
- Gather into similar groups.
- Before we get started, I want to review a few housekeeping items and let you know how you can participate in the session. Turn off screen savers! I want this to be as interactive as possible, so you will need a litll bit of an orientation to make the most of the interactivity features of the software. Here’s an example of the GoToWebinar Attendee Interface which is made up of two parts. The viewer window and the control panel. The Viewer Window is where you will see the presentation, which is actually a view of my screen. The Viewer Window can be resized by clicking and dragging the lower right corner. The Control Panel is where you can interact with me or Matthew. Move mouse over the Grab Tab You should see something that looks like a little arrow on your own computer desktop in the upper right corner. That’s the grab bar . Click 1 Clicking the arrows on the Grab Tab opens and closes the Control Panel. The control panel contains several panes that will help you interact with me. You can leave the control panel open or, if it is in the way, click the arrow to close it. When you need to communicate, click the arrow to open it again. Click 2 The Audio pane provides audio information. There are two options. You can join audio through your computer by selecting Use Mic & Speakers. Click 3 Click Audio Setup to select your computer speaker or headset devices. Click 4, 5 and 6 OR, you can choose to join audio through your telephone. Select Use Telephone, dial the number listed and enter both the Access Code and Audio PIN when prompted. If you joined through the phone, but did not provide your PIN, please do so now because that will allow me to open your mic if you want to talk. If it has not been entered, I can’t open your mic, and you will have to type your questions in the question box. If you are using your computer for audio and you experience any problems, you can switch to the phone at any time. Click 7 You also have the ability to send questions to me and Matthew through the Questions pane. Simply type in your question and click send. I really do want to address your questions today. We have a pretty large group, but I am going to do my best to take questions as they come up. If your question is not pressing, please hold it until we come to a stopping point. I’ve planned many stopping points throughout the presentation. Click 8 During the presentation you can raise your hand to stop me for a pressing question. This option is located on the Grab bar. It’s a little yellow hand. If you raise your hand I will open your mic so you can talk, or you can chat your question in the question box. And, if you just want to enter a question into the box at any time, Matthew will announce the questions during a stopping point. Click 9 and 10 If you prefer to keep your control panel open during the presentation, click View in the top menu and un-check Auto-Hide the Control Panel. Later in the presentation, I will refer back to this orientation. It’s an example of best practice for delivering great webinars!
- Before we get started, I want to review a few housekeeping items and let you know how you can participate in the session. Turn off screen savers! I want this to be as interactive as possible, so you will need a litll bit of an orientation to make the most of the interactivity features of the software. Here’s an example of the GoToWebinar Attendee Interface which is made up of two parts. The viewer window and the control panel. The Viewer Window is where you will see the presentation, which is actually a view of my screen. The Viewer Window can be resized by clicking and dragging the lower right corner. The Control Panel is where you can interact with me or Matthew. Move mouse over the Grab Tab You should see something that looks like a little arrow on your own computer desktop in the upper right corner. That’s the grab bar . Click 1 Clicking the arrows on the Grab Tab opens and closes the Control Panel. The control panel contains several panes that will help you interact with me. You can leave the control panel open or, if it is in the way, click the arrow to close it. When you need to communicate, click the arrow to open it again. Click 2 The Audio pane provides audio information. There are two options. You can join audio through your computer by selecting Use Mic & Speakers. Click 3 Click Audio Setup to select your computer speaker or headset devices. Click 4, 5 and 6 OR, you can choose to join audio through your telephone. Select Use Telephone, dial the number listed and enter both the Access Code and Audio PIN when prompted. If you joined through the phone, but did not provide your PIN, please do so now because that will allow me to open your mic if you want to talk. If it has not been entered, I can’t open your mic, and you will have to type your questions in the question box. If you are using your computer for audio and you experience any problems, you can switch to the phone at any time. Click 7 You also have the ability to send questions to me and Matthew through the Questions pane. Simply type in your question and click send. I really do want to address your questions today. We have a pretty large group, but I am going to do my best to take questions as they come up. If your question is not pressing, please hold it until we come to a stopping point. I’ve planned many stopping points throughout the presentation. Click 8 During the presentation you can raise your hand to stop me for a pressing question. This option is located on the Grab bar. It’s a little yellow hand. If you raise your hand I will open your mic so you can talk, or you can chat your question in the question box. And, if you just want to enter a question into the box at any time, Matthew will announce the questions during a stopping point. Click 9 and 10 If you prefer to keep your control panel open during the presentation, click View in the top menu and un-check Auto-Hide the Control Panel. Later in the presentation, I will refer back to this orientation. It’s an example of best practice for delivering great webinars!
- Welcome to A Newbie’s Recipe for Producing and Presenting Webinars. I am Fran Simon, Chief Engagement Officer of Engagement Strategies, a consulting company that offers marketing and strategic services to nonprofit organizations and small businesses. I’m thrilled that you’ve joined me today to learn more about webninars. Today’s session is all about helping you understand the what goes into to producing and present webinars so you can determine if webinars are right for your organization, and if so, how you can get started. I’ve invited my good friend, Jessica Dahan, and a webinar expert in her own right, to help manage the session today. Jessica will be managing the questions for us.
- It’s important to point out, if for nothing but planning purposes that free webinars have higher rates of registration but lower attendance, and webinars for a fee have lower rates of registration but higher rates of attendance. It’s no surprise that when people have to part with money, they will make sure they attend! The higher the price, the lower the registration and the higher the attendance rate.