Fleishman-Hillard Edinburgh Presentation Media consumption has evolved

1. Media consumption has evolved

2. The internet took four years to reach 50 million people... In less than nine months, Facebook added 100 million users.

3. 18.3 million households in the UK (that is 70%) had Internet access in 2009.

4. Conversations are happening - listen and get involved

5. And it is happening on thousands of platforms from all across the globe…. Buzz Web 2.0 Wikis Social Media Folksonomy Podcasting RSS Blogs Media relations Tagging Wireless Promotions Grassroots Search engine marketing YouTube Press releases Pitching reporters Factsheets Online editorial outreach Consumer-generated content Reputationmanagement Publicity Public affairs Citizen journalism Viral marketing Special events Employee communications Coalitions Flogs Advergaming PR stunts Branding IR Mobile marketing Tivo Third party outreach Metaverses MySpace Social networking We Media Flickr New Traditional Content optimization Facebook Syndication

6. Communication is no longer just a one way broadcast.....

7. And it is happening on thousands of platforms from all across the globe…

8. If YouTube were a country, it would be the third most populated in the world.

9. The internet took four years to reach 50 million people... In less than nine months, Facebook added 100 million users.

10. Facebook user numbers in the UK are also up by 1 million users in the past month

11. Since April this year, Twitter has been receiving around 20 million unique visitors to the site each month

12. Ashton Kutcher, Ellen DeGeneres and Britney Spears have more Twitter followers than the entire population of Austria.

13. Flickr hosts more than 3.6 billion user images.

14. 77% of all active internet users regularly read blogs.

15. Governments and companies around the world are using social media

16. The Obama campaign had 13 million email addresses; 7 million supporters on social networks; and highest viewership on YouTube

17. But social media is all about people power

19. And we can learn from what they are saying

20. Governments are reacting to social media

21. And so are many businesses

22. It is about being there

23. And we can help...

24. Client Projects Enviro.aero campaign World Hepatitis Day

25. EA SPORTS Active Personal Trainer

26. We work our hardest for some of the best companies in the world

27. What Fleishman-Hillard is doing “It’s not about targeting audiences; it’s about drawing an irresistible bull’s-eye on yourself so audiences will target you.” Dave Senay, CEO, Fleishman-Hillard