The document discusses how slideshows are often ineffective and frustrating for users on websites. It provides evidence from usability tests and analytics that show slideshows are usually ignored by users and do not improve engagement. While some slideshows can be done well, the document recommends alternatives like static text, images, and grids that are easier for users and better for the website. It only considers using a slideshow if truly necessary and provides tips to improve slideshows like clear navigation and only loading necessary content.

3. Evan Scheingross
evanwebdesign.com
@evanwebdesign

4. HARDER.
BETTER.
FASTER.
STRONGER.
I want your website to be…
EASIER.

5. I’VE MADE SOME
REALLY BAD
SLIDESHOWS
We all have

6. OUR AGENDA
▸ Why most slideshows suck
▸ Successful alternatives to slideshows
▸ Good (and rare) slideshows
▸ Considerations for when you really need
to use a slideshow

7. SLIDESHOWS ARE
FRUSTRATING TO USE

8. SLIDESHOWS
CONFUSE VISITORS &
WEAKEN YOUR MESSAGE

9. SLIDESHOWS
DISTRACT USERS
ENGAGING WITH CONTENT
ELSEWHERE ON YOUR
PAGE

10. SLIDESHOWS
SLOW YOUR WEBSITE
DOWN

11. SLIDESHOWS ARE
IGNORED
http://www.adamfellowes.com/blog/user-experience/the-rise-of-the-carosuel
“Almost all of the testing I’ve managed
has proven content delivered via
carousels to be missed by users. Few
interact with them.”
Adam Fellowes

12. SLIDESHOWS ARE
INEFFECTIVE
https://erikrunyon.com/2013/07/carousel-interaction-stats/
“1% clicked a feature. Of those, 89%
were the first position. 1% of clicks for
the most significant object on the
home page?”
Erik Runyon

13. SLIDESHOWS ARE
LAZY & GENERIC
“Carousels are effective at being able
to tell people in Marketing/Senior
Management that their latest idea is
now on the Home Page.“
Lee Duddell (usability expert)
http://ux.stackexchange.com/a/10318, https://www.whatusersdo.com/

14. SLIDESHOWS
ARE TIME-CONSUMING
TO CREATE

15. STATIC TEXT

16. STATIC IMAGE & TEXT

17. GRID LAYOUT

18. CLICK TO PLAY

19. NOT ALL SLIDESHOWS
ARE BAD
JUST MOST OF THEM

20. EXAMPLES OF GOOD
SLIDESHOWS
http://soliloquywp.com/
https://www.teachforamerica.org/
http://www.nike.com/us/en_us/

21. SLIDESHOW CONSIDERATIONS
▸ Do you really need one?
▸ Show similar items
▸ For the love of God, don’t have it auto-play
▸ Make the navigation obvious
▸ Only load what you absolutely need
▸ Track slideshow metrics to evaluate its effectiveness.
http://bradfrost.com/blog/post/carousels/

22. QUESTIONS ?
Evan Scheingross
evanwebdesign.com
@evanwebdesign