Smatbeba is an On-Demand e-logistics solution based in Nairobi, Kenya.

1. NAME OR LOGO
Problem: Africa’s inefficient and expensive logistics sector
1. Inconvenience
2. High Cost
3. Transparency
4. Idle fleet & Dead Miles
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Logistics contributes between 60 – 70 % to the final cost of goods in Africa.
80% of goods are transported by road and the sector is still inefficient due to lack
of transparency & security from multiple middlemen.

2. NAME OR LOGO
Solution: a digital delivery marketplace
1. Reducing Cost by eliminating middlemen
2. Increased transparency and insured cargo
3. Vetted and trained transporters
4. Increased fleet engagement and reduced idle time
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3. NAME OR LOGO
How it works
1. Book a delivery through app or website and get quotation
2. Nearest drivers are notified, and they confirm pickup
3. Contact driver and track delivery
4. Pay at the end of delivery
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4. NAME OR LOGO
Market Validation
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Kenya National Bureau of Statistics estimates a growth rate
of 8% in the Kenyan land transport sector
$2 Billion – Kenyan Land Transport Sector
$200 billion - African Logistics Market
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Source: Kenya Ministry of Transport, Infrastructure, Housing, Urban Development and Public
Works

5. NAME OR LOGO
Competition
Convenience
Inconvenient
Expensive Affordable
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Sendy
1. Mainly focuses on B2B and urban
clients (Expensive)
2. Expanded range of products,
recently ventured into freight
(High Revenue)
3. Leading in market share
1. Mainly focuses on B2B and the retail sector
Kobo 360 Informal Sector
1. Inconsistency in quality of service
2. Unpredictable pricing
3. Lack of safety
4. Lack of transparency
Smatbeba
1. Provides services to both B2B and
low-end market through a wide
variety of transport options.
2. Focused on providing efficient
transport at low prices to the
mass market (urban and rural
markets)
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6. NAME OR LOGO
Traction; 1,000+ trips completed
1,000+
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Vehicles registered in 2019
~200+
Completed trips in 2019
Over $40,000
Paid out to drivers
Partnerships with industry leaders
Mzuri Sweets, Sunveat,
Victory Farms

7. NAME OR LOGO
Team
Anthony
Ndolo
CEO, Co-Founder
BSc. Applied Statistics
with Computing
More than 5 Years
experience in the
Logistics Industry
Emily
Mogeni
CTO, Co-Founder
Holds a Master of Science
in information system
management
Bachelors degree in
Computer science
Rich global experience in
Tech
Timon
Ouma
CFO, Co-Founder
Holds a Bachelor of
science degree in
Economics and Sociology,
CPA (K)
More than 5 years
experience in the Finance
and Accounting Sector
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