UXResearch Questions Best Practices
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This talk covers UX Research questions best practices, how to elicit the best reponses and insights using thoughtful questions. Conducting User Interviews for UX Research - Learn the art of conducting impactful user interviews that inform your design decisions effectively. Participant Recruitment for UX Research - How to secure a diverse and representative sample that provides valuable insights for your research studies
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UXResearch Questions Best Practices
- 4. The first step to understanding what you want to learn from users is deciding on the broad theme of your study, for example How do users decide which website to shop from What makes a user think a product is trustworthy How do users shop online? start with broad themes
- 5. start with easy questions Interviewsyieldthebestresultswhentheyareprogressive.Youdon’twanttooverwhelmyour participantsinitiallywithtoomanyin-depthquestionsthatrequirethemtothink. Howoftendoyouvisitarestaurant Whichrestaurantsdoyouvisitregularly Whenwasthelasttimeyouvisitedarestaurant?
- 6. open ended questions To gain deeper and richer insights from your users, ask them open- ended questions that allow them to articulate in any manner they choose. Open-ended questions are a great way to derive unconstrained responses from users that are not limited to one word like “Yes,” “No,” or “Maybe.” Open-ended questions usually start with “who,” “what,” “when,” “where,” “why,” and “how,” which prompts participants to share more.
- 7. Ask about specific moments Helpthemrecollectandansweryoubetterbyaskingthemquestions thatallowthemtorecallspecificeventsandmemories. Tellmeaboutatimewhen... Howdoyoureacttoerrorstatesthatare notuseful? “Whatdidyoudothelasttimeyoucame acrossanunhelpful404errorpage?” Thisquestionismorelikelytogetthemtoreflectonaspecificincidentandgiveyoureal insightsintotheirthoughtsandbehavior
- 8. Ask follow up questions Don’tsettleforthefirstansweryoureceivefromyourparticipants.Itmightbethefirstthing thatcomestotheirmindandmaynotbeanaccuraterepresentationofhowthingsreallyare. Askthemfollow-upquestionsuntilyougainmoreclarityontheiranswers,especiallyiftheyare unclear. Follow-upquestionsusuallytaketheformof“why,”“what,”or“how.”Youmayalsoaskthemto supporttheiranswerswithexamples. Youcanask“why”fivetimesasconsecutivefollow-upquestionsuntilyouaresatisfiedthatyou havecollectedallthenecessarydetailsfromtheparticipant.
- 9. Avoid leading questions A question can be considered leading if It contains your opinion or an expected answer. It primes your participant to focus on one particular emotion and answer a certain way. “How sad do these colors make you feel?” What about this UI is beautiful?”
- 11. Conducting User Interviews for UX Research Learntheartofconductingimpactfuluserinterviewsthatinformyour designdecisionseffectively
- 13. Active listening Set the stage and build rapport Active or engaged listening involves taking in information in a conversation. Just like any other skill, it can be improved with practice Smile and project a positive attitude | Introduce yourself and any people present | Ask for permission to record | State your objectives | Ask personal questions first focus your attention, show that you are listening, Ask relevant questions, Clarify, Paraphrase, Defer judgement (don’t interrupt the speaker until they are done)
- 15. Don’t forget follow-up questions Avoid leading users People don't always give detailed answers to every question, so you might need to help them to provide you with the information you need. Ask your original question in a slightly different way Connect your interviewee's answers together e.g - Is that what you meant earlier when you said…? Dig deeper by using the 5 whys method. Avoid asking questions that will lead users to give you the desired answer instead of the real answer "How often do you listen to music on Spotify?" "How do you normally listen to music?"
- 16. Record the session if possible Minimize note taking during the session You can also use the recording for later reference or note-taking after the session. Consider transcribing the recording — it will help you scan through important moments in a session without needing to rewatch the whole thing Always ensure the user knows the conversation will be recorded and get their consent. You want to focus on the user, not on your notes. Note-taking can make some people nervous. The best option is to bring in a dedicated notetaker who can concentrate solely on capturing and organizing insights. Don't forget to introduce them to participants at the beginning of the interview.
- 17. Participant Recruitment for UX Research howtosecureadiverseandrepresentativesamplethatprovides valuableinsightsforyourresearchstudies
- 18. While recruiting participants, it’s important to brief them about the goals of your study and how their information will be used. gain their full consent and inform them of any incentives they’ll receive for participating The quality of data you collect will depend on The number of participants you induct into your stud Their representativeness of your target audience
- 19. How many participants do you need? AccordingtotheNNGroup,thegoldennumberofparticipantsforusabilitystudiesis5. Rememberthatyouaretryingtogainqualitativeinsights,addingmoreparticipants increasescostandbringsreducedROI Quantitativestudiesrequireaminimumof20participant Cardsortingstudiesrequireatleast15userspergrou Eyetrackingstudiesrequire39userstogeneratestableheatmaps
- 22. Screening participants and Screener surveys alistofquestionsaimedatqualifyingordisqualifyingparticipantsforyourstudy.Thisscreener canbeadministeredonlineorofflinethroughasurveyoraninterview. Ascreeningsurveycontainsalistofqualifyingquestionsthatcanbeadministeredtopeople onlineoroffline. Ensureyoursurveycontainsopen-endedquestions.Thisencouragespeopletothinkontheir ownandavoidguessingwhat’s“right. Includedistractorsintheoptions.Theycloselyresemblethecorrectanswerbutare,infact, wrong.Thishelpsyouidentifypeoplewhoguessorpickfavorableanswers Avoidsharingtoomanydetailsaboutyourstudyduringthescreeningstageasthistoocan influencepeopletoansweracertainway
- 23. Getting consent from participants Ethicalresearchnecessitatesinformingyourparticipantsaboutallthedetailsofyourstudy, includingwhatdatawillbecollected,used,andshared.Youarealsoobligatedtonotifythem oftheconsequencesofparticipatinginyourstudy. Aconsentformshouldideallyinclude Thepurposeofyourstud Theactivitiesandtasksthatwillbeinvolvedinthestud Theoptiontowithdrawvoluntarilyfromthestud Whatdatawillbecollected,stored,analyzed,shared,andwithwhom Seekouttheirguardiansforinformedconsentifyouhavetodealwith childrenor someadults