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Elevate Your Social Content Strategy
- 1. | 1 Andrea Magana Elevating Your Social Content Strategy 2024 SXSW PanelPicker Elizabeth Gaule Enterprise Social Media Program Manager Social Media and Digital Content Creator
- 2. | 2 Describe your session idea The social media strategy for a 140+ year old insurance company doesn’t sound all that exciting, but we’ll challenge everyone’s assumptions to show it’s not as boring as it seems. Elevate your social content strategy with three simple steps. 1) Capitalize on what’s already happening 2) Showcase your employees 3) Building an internal network fills your content pipeline We’ll expand on these steps in the following slides, with examples of each. 2024 SXSW PANELPICKER SUBMISSION
- 3. | 3 Capitalize on what’s already happening One of the easiest ways to consistently have new content is by looking at what’s taking place at the office. Examples include – • Volunteer Events • Internship Program • Sponsorships • Community Involvement • Holidays • Employee Resource Groups • Conferences This will likely fill your calendar quickly, while also highlighting the employee experience and helping strengthen your employment brand.
- 4. | 4 Showcase your employees Brag about your talent, because they’re too humble to do it themselves. Examples include – • Awards and recognition • Speaking engagements • Podcast appearances • Conference presentations • Published pieces • Promotions or new roles Not only does this highlight how amazing your employees are to the public, but it also creates a feel-good moment for your brand.
- 5. | 5 Building an internal network fills your content pipeline Give a voice to your employee’s stories, because they each have a unique one. Word-of-mouth is universally agreed upon as one of the most powerful forms of marketing, but it applies when building your network internally. This network establishes respect for the team behind the social profile. When employees have confidence in you as a person, they’ll trust you to share their story and be vulnerable when telling it. No matter the length of employment or title of the employee, all stories deserve to be shared.
- 6. | 6 Capitalize on what’s already happening Does your company have employee resource groups? Do employees take an active role in the betterment of their communities? POST IT. Key Takeaways Showcase your employees Building an internal network fills your content pipeline 2024 SXSW PANELPICKER SUBMISSION Word of mouth will always be powerful. We get our stories because people know who we are and trust us to share their story on their terms. AMPLIFY IT. Are your employees speaking at conferences? Winning awards? Establishing themselves as thought leaders with published written pieces? SHARE IT.