Our company ESPL commenced operations in July 2020 and is a Govt of India recognized Start-Up, based in Mumbai. We are a group of Technology and Behavioral Science enthusiasts – IIT, XLRI & TISS alumni, with over 100 years of collective professional experience, focused on bringing the Internet of Behaviors technology and Behavioral Neuroscience together. We offer a modular, Behavior-based platform to help our customers drive specific behavior-based growth priorities. Our product trulead is an outcome of more than 4 years of our research, active experimentation in live enterprise environments, professional experience and advice from top practitioners in the industry. Tru360 can operate stand-alone or as a behavior based force multiplier bolted onto your existing digital tools

1. WE VS OTHERS.
WHO PERCEIVES MORE OJECTIVELY?
Do all of us perceive the same event in the same objective manner? Or are we
driven by our own subjective perceptions? Does the same observation impact our
behaviours differently?
In a seminal psychological study concerning social learning, students from
Dartmouth and Princeton watched a video of a heated football game between the
two schools.
Though they looked at the same footage, fans from both schools perceived the
game very differently.
The Princeton students "saw" the
Dartmouth team make twice as many
infractions as their own team, and they
also saw the Dartmouth team make
twice as many infractions compared to
what the Dartmouth students saw.
Dartmouth students viewed the game
as being evenly matched in violence,
learning in the flow that both sides were
to blame.
This study revealed that these two
groups perceived the same event
subjectively. Each team believed they
saw the event objectively and that the
OTHER side's perception of the event
was blinded by potential bias.
Social Psychologists term this
phenomenon – NAÏVE REALISM. Naïve
realism is the human tendency to
believe that WE see the world around us
objectively, and that OTHER people who
disagree with us must be uninformed,
irrational, lacking in learning efficiency
or biased.
The term, as it is used in psychology
today, was coined by social psychologist
Lee Ross and his colleagues. It is related
to the philosophical concept of naïve
realism, which is the idea that our
senses allow us to perceive objects
directly and without any intervening
processes. Social psychologists in the
mid-20th century argued against this
stance and proposed instead that
perception is inherently subjective.
When an individual does not share our views, naïve realism attributes this
discrepancy to three possibilities.
This may lead us to interpret others' views as more extreme than they really are
and may lead us to a perception of greater intergroup differences.
Have you observed such behaviour in your social settings?
Author -
Founder, chief executive officer
JITHESH ANAND
Jithesh earned his Organisation
Development spurs at XLRI, TISS and ISABS. He
has 25 years of work experience, serving a range
of enterprises in various sectors, behind him. A
keen student of human behaviours and
technology applications to maximise enterprise
success, he is also a certified Neuro-Leadership
Coach and Applied Behaviours practitioner. His
energy is focussed on creating the best-in-class
products and technology applications to help our
customers revive, survive, and thrive.
UNDERSTANDING BEHAVIOURS BETTER (4)
1) The individual either has been exposed to a different set of
information in their learning journey
2) is lazy or unable to come to a rational conclusion, or
3) is under a distorting influence such as bias or self-interest.

2. www.espl.io