Know more the impact that Raahgiri Day – Apni Rahen, Apni Azaadi - temporarily closing certain stretches of road space to automobiles and opening them to people - has created in Gurgaon. Raaghiri day creates a whole new safe, healthy, eco-friendly and vibrant city street experience. Streets are public assets, but on most days are monopolized by cars, two-wheelers, trucks etc. This movement is an attempt to prioritize cyclists and pedestrians in Gurgaon; to build a city with bicycle paths and pedestrian avenues interwoven through its urban landscape.
4. ! Online and in person survey done in March 2014 !
! Raahgiri was NOT extended to Palam Vihar!
! 185 samples collected !
85 on-line responses !100 in-person interviews !
User Survey Methodology!
12. 27%
Zumba Yoga Skate Games Music
22% 20%9%22%
61%
25%
14%
At home, relax
Eat out
Shopping
Activities – Raahgiri Day
Activities – Non Raahgiri Sunday
13. 28%Bought Bicycles post Raahgiri
87%Started Walking / Cycling for Short Trips
Cycle Sales
Non-motorized transport usage
14. 71%
In favor of Raahgiri beyond March 2014
Make it a
Full Year
Event
19% 47%
Additional Activities
& Cycles
18%
Summer
Timings
16%
Awareness
Building
Extension
Suggestions
15. ! In person survey done in March 2014 !
! Total of 63 samples collected !
1) 23 from Galleria Market !
2) 16 from Sushant Arcade !
3) 13 from Super Mart !
4) 11 from Vyapar Kendra ! Sushant
Arcade
Super
Mart
Local Business Survey Details!
16. Typology of Establishments in the Four Markets
13% 10% 11%
Apparels Grocery
Formal
Eatery
Health
Informal
/ Hawkers
9% 19% 16%22%
Others
Fine
Dining
Eatery ( Normal Eater + Fine Dining)
Electronics
Informal Shops / Hawkers (Paan shop , Juice, Tea St)
72%
15%
10%
3%
68%
14%
11%
7%
60%
32%
5%
3%
93%
4%
2%
1%
Galleria
Market
Super
Mart
Vyapar
Kendra
Sushant
Arcade
Others (Real estate , Garments , Grocery, Body care, Chemist , Gift ,etc.)
Typology of Establishments Surveyed
17. Owners Awareness and Opinion About Raahgiri
90% were aware
79% liked Raahgiri
Galleria Market
87%
Vyapar Knd.
73%
Super Mart
61%
Sushant Arcade
81%
Market
Wise
opinion
Marketwise Positive
Opinion
18. Reasons for Liking Raahgiri Day
50%
Increase in
Sales
Activities, Fun, Safety Health
&
Fitness
Increased
Environmental
Awareness
27%
13%
10%
19. Shop Owners’ Perception Before the Start!
Lack of
awareness
80%of shop owners did not support Raahgiri before it’s launch
46%35%
Not Related
19%
Impact
mobility
Reasons for Negative Perception
20. Consumer Opinion on Raahgiri Day – According to Business Owners
Activities & Fun
73%
23. 84%
24%40% 20% 16%
Improve
Enforcement
Encourage more participation
& start early in Summers
Allow Marketing
& Publicity
Increase
Coverage
Shop owners wanted Raahgiri
to extend beyond March 2014
Extension of Raahgiri Day
Suggestions
25. Impact on Noise Levels by Location
24%reduction near Sushantlok Police St.
Compared to average weekday noise levels at the same
location
2%reduction near activity stage (Galleria Mkt.)
Compared to average weekday noise levels at the same
location
26. Air Quality Exposure to PM 2.5
Week Days
Avg. 194 µg/m3
Non Raahgiri
Sunday
Avg. 147 µg/m3
Raahgiri Day
Avg. 99.8 µg/m3
27. Reduction to Exposure to PM 2.5 by Location
Motor
Vehicles
Prohibited
(Totally)
CAR
Near Galleria Market
Near Huda City Centre
69% reduction compared to weekdays
25% reduction compared to non Raahgiri Sunday
28% reduction compared to weekdays
18% reduction compared to non Raahgiri Sunday
Motor
Vehicles
Prohibited
(Partially)
28. 28
Jan FebMar AprMayJun Jul AugSepOct Nov Dec Jan FebMar Apr
Jan – Oct, 2013
5Fatalities
0Fatalities
Nov 13 – Oct 2014
Road Traffic Fatalities – Shushant Lok Area
30. www.embarqindia.org!
! Contact Amit Bhatt, Strategy Head – Integrated Urban
Transport, EMBARQ India at abhatt@embarqindia.org!
! EMBARQIndia.org!
!
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