2. •Can be defined as a collection
of people who regularly interact
with one another on the basis
of shared expectations
concerning behavior and who
share a sense of common
identity.
3. • This is typically a small social group whose members
share close, personal, and enduring relationships.
• Primary groups are marked by the members’ concern for
one another and shared activities and culture.
• They are typically small-scale, include intimate
relationships, and are usually long-lasting.
• The members of primary groups feel a strong personal
identity with the group.
Example: families, childhood friends, and highly influential
social groups.
4. • This has the opposite characteristics of a primary
group.
• Secondary groups can be small or large and they
are mostly impersonal and usually short-time.
• These groups are typically found at work and
school.
• The purpose of the group is about the task
instead of the relationships.
Example: a committee organized to plan a holiday
party at work; members of the committee meet
infrequently and for only a short period of time.
5. • This is a group to which we compare
ourselves.
• We use reference groups in order to
guide our behavior and attitudes and
help us to identify social norms.
• Reference groups may also be called
as “identity association group”
• In- Group and Out-Group
6. • In- Group
- social groups to which an
individual feels he or she belongs. One
feels loyalty and respect for these
groups.
• Out- Group
- social groups that an individual
does not identify with. One feels
antagonism and contempt for these