Mixing of the mass-noun form "millet," which is grammatically singular, with the plural form "millets," can confuse readers or convey inaccurate impressions. This presentation spotlights 8 examples, with analysis and suggestions.
This is an important consideration for messaging about these grains in the International Year of Millets.
It arises as a problem because the conventions about use of the term "millet" are in the process of changing to where the plural "millets" is now more common and accepted.
The presentation may be considered a step towards developing a style guide for journalists and other writers for the International Year of Millets (2023).
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A report by thenetworkone and Kurio.
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This video by Simplilearn will explain to you Introduction to C Programming Language. Introduction to C Programming Language Tutorial For Beginners will explain to you the C language's history, C's importance, its features, real-world applications, and some of its advantages and disadvantages.
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1. Millet vs. millets
Inconsistency of number in popular communication.
Reviews of use of both singular & plural forms within selected webpages
& online articles about millets
Ver. 4.1, CC BY-NC-SA 4.0, 23 December 2022
(with minor changes, 14 August 2023)
2. What this is about
• This is a presentation of a few (8) of the many articles & webpages
about millets that mix usage of the singular & mass-noun form
“millet,” with the plural form “millets”
• “Millet” is most often read & understood as a singular noun, and
grammatically is treated as a singular (e.g., “millet is”)
• The grains described are actually a group of distinct, though related,
species most appropriately referred to in the plural – “millets”
• Mixing the two forms in text can confuse readers
• Misuse of “varieties” to describe species of millets is a related problem
• The goal is to help raise awareness among writers in order to improve
practice as we head into the International Year of Millets (2023)
23 Dec 2022 2
3. How this is presented
• This presentation shows example images from online articles &
webpages, with added markup, comments & suggestions
• Each article/webpage reviewed is indicated in section title slides,
with 1-3 slides following, each with an image & text
• Color underlining (also noted in footer) is used on the images for:
plural, & appropriate use of singular (& of “varieties”); problematic
use of singular form; and unclear or ambiguous wording
• Explanations of the issues identified, and suggestions how the
wording could be improved, accompany each image
• This presentation does not otherwise review content
• The order of the items reviewed is roughly chronological
23 Dec 2022 Color code: Good as is; Problematic form; Unclear or ambiguous 3
4. Summary of observations up front
• Mixed plural & singular forms (even if latter may be intended as
“mass-noun”), with the following patterns:
• Interspersed, or “back and forth” more than once
• Shift from consistent use of one form to another in mid article
• Use of singular form, but brief use of plural before returning to singular
• Occasional misuse of “variety” or “varieties” where “species” would
be the operant concept – each millet species has its own varieties
• This seems to track with inconsistent use of “millet” & “millets”
• Lack of clarity in transitions between, or in reference to, different
terms
23 Dec 2022 4
5. 1. “Grasses and seeds can be
nutritious!”
A selective review of a section of an article by Cathy Newkirk, published online by
Michigan State University Extension, 28 Aug. 2015 (1 slide)
https://www.canr.msu.edu/news/grasses_and_seeds_can_be_nutritious
23 Dec 2022 5
6. A tale of two
paragraphs
This is one section of an article on “millet, teff
and amaranth,” which consists of two
paragraphs on millets
This section is presented with the commonly
seen singular form “millet,” then uses the
plural to describe these grains, followed by
discussion of some specific millets
The term “varieties,” however, generally
refers to subgroups within a species. Millets
are actually different species
The second paragraph reverts to the singular,
contrasting with the previous paragraph,
where several millets were mentioned.
Discussion of taste, nutritional profiles, fiber
& protein content, and cooking characteristics
across the several millets certainly presents a
challenge, so this part would need a rewrite
to harmonize with the previous paragraph
23 Dec 2022 6
Color code: Good as is; Problematic form; Unclear or ambiguous
7. 2. “Millet: How A Trendy Ancient
Grain Turned Nomads Into
Farmers”
A selective review of an article by Jeremy Cherfas published online by National
Public Radio (NPR.org), 23 Dec. 2015 (2 slides)
https://www.npr.org/sections/thesalt/2015/12/23/460559052/millet-how-a-
trendy-ancient-grain-turned-nomads-into-farmers
23 Dec 2022 7
8. An article taking two
approaches
This article begins by discussing “millet” as a
single grain, in the title (not pictured) and the
first 4 paragraphs (shown at right). At this
point, a reader unfamiliar with the subject
would get the clear idea that “millet” is one
thing
It would be fairly straightforward to change
to plurals, but that would make the lede’s
comparison with amaranth and quinoa, and
its use of the expression “an ’it’ grain,”
somewhat awkward
23 Dec 2022 8
Color code: Good as is; Problematic form; Unclear or ambiguous
9. Shifting gears
The article then introduces the fact that
“millet” is actually several grains, and
continues more or less consistently to use
the plural – “millets” – through to the end
(there are numerous uses, which will not be
shown in this presentation)
One exception is mention of mapping “the
grain’s” relationship with people. Since the
article just introduced 2 specific millets, this
would be clearer as a plural possessive: “the
grains’”
The use in the second paragraph at right of
“varieties” – sometimes confusing where it’s
not clear whether different species or types
within a species are meant – seems
appropriate here, if indeed it refers to
varieties of one or both of the two species
under study. (Reference not explicit)
23 Dec 2022 9
Color code: Good as is; Problematic form; Unclear or ambiguous
10. 3. “What Is Millet? Nutrition,
Benefits, and More”
A selective review of an article by Ariane Lang that appeared on Healthline.com,
updated 12 November 2021 (3 slides)
https://www.healthline.com/nutrition/what-is-millet
23 Dec 2022 10
11. Another article taking
two approaches
This article begins with a decent introduction
to millets – except that everything is phrased
as if the subject were one grain
Changes to plural could be readily done:
• Millets are cereal crops…
• They’re widely consumed…
• … they may look like seeds, millets’
nutritional profiles …
• Etc.
The subtitle reference to “types of millet” –
itself a bit ambiguous without knowing
where the article is going with it after
consistent use of the singular – is the lead-in
to a shift to use of plurals in following
paragraphs (next slide)
23 Dec 2022 11
Color code: Good as is; Problematic form; Unclear or ambiguous
12. Changing the frame of
reference, temporarily
The article then introduces the plurality of
millets, but as “varieties” or “types,” which
again are refer to variations within a species
“Species” is actually mentioned, which is a
positive, but as a subordinate distinction to
variety (reverse of what one would expect).
And the opportunity is missed to use
“species” to explain the helpful lists of
specific millets that follow.
Also, in the midst of the reference to the
plurality of millets, there’s another singular
reference – “this crop”
Rewrites here would refer to “these crops”
and center the concept of species, above
varieties, in discussing the plurality of millets
23 Dec 2022 12
Color code: Good as is; Problematic form; Unclear or ambiguous
13. Retreat to the singular
But then the article reverts to treating millets as
one grain, beginning with this discussion of
nutrition – something that does vary among
species of millets
In fact, the nutritional profile may be for one
specific millet, but we aren’t told which one
The reference to calcium content of finger millet
(an appropriate use of the singular) hints at the
nutritional variation, but there was no effort to
expand on that theme
The rest of this article refers to these grains in
the singular form
This is actually a good article overall, in terms of
its coverage of different aspects of millets.
However, the predominant use of the singular
undercuts its utility, & risks giving the
misimpression that this is basically one grain
rather than a group of grains
In this context, the brief shift to treating diverse
millets (previous slide) may raise more
questions for readers than it answers
23 Dec 2022 13
Color code: Good as is; Problematic form; Unclear or ambiguous
14. 4. “What are millets and can they
help create global food security?”
A selective review of an article that appeared on DW.com, 9 June 2022 (3 slides)
https://www.dw.com/en/sustainable-agriculture-ukraine-grain/a-61682721
23 Dec 2022 14
15. Title & kicker disagree
The title of this piece from DW, “What are
millets and can they help create global food
security?” is clear on this fact: Millets are
something plural
However the kicker then turns around and
treats it as one thing: “an overlooked cereal”
Suggested solutions:
“these overlooked cereals”
“a group of overlooked cereals”
23 Dec 2022 15
Color code: Good as is; Problematic form; Unclear or ambiguous
16. Back & forth in mid-
article
This section starts out well, with “grains” in
the header and then leading with “millets.”
But then in mid sentence there is reference
to them as “a staple crop.” Suggested
solution: Use “staple crops”
The next paragraph, devoted to the term
coined in India, “nutri-cereals,” is all in plural.
A photo caption then has “millet is the main
crop in the Sahel,” where it would have been
more helpful to specify “pearl millet”
Ensuing uses of singular forms could easily be
replaced as follows:
• “these ancient, humble grains
• “these cereals’ health benefits”
• “their ability”
23 Dec 2022 16
Color code: Good as is; Problematic form; Unclear or ambiguous
17. More complicated
questions at the end
The picture caption “Millet comes in many
different varieties” has, in addition to the
singular/plural issue, the term “varieties,” which
is usually associated types within a species.
Suggested solution: “Millets are a group of
many different crop species”
After reference to pearl millet (appropriately in
singular) and use of the plural, two other uses of
singular could be readily changed to:
• “these unsung grains”
• “role of millets” or “roles of millets”
Use of “millet” as a modifier – “millet farmers”
& “millet production” – is a more nuanced issue,
but one could be modify the phrasing as follows
to better harmonize with use of plurals above:
• “minimum prices for farmers of millets”
• “production of millets”
23 Dec 2022 17
Color code: Good as is; Problematic form; Unclear or ambiguous
18. 5. “Ending edible extinction: Why
we need to revive global food
diversity”
A selective review of sections of an article by Dan Saladino, published on
Greenbiz.com, 15 April 2022 (3 slides)
https://www.greenbiz.com/article/ending-edible-extinction-why-we-need-revive-
global-food-diversity
23 Dec 2022 18
19. Millets and their
varieties
Here we see use of singular forms (“millet”,
“cereal” & pronoun) several times, but a shift
to the plural “millets” once in mid-paragraph
Reference to singular “millet” could readily
be shifted to plural:
• “Millets are … cereals”
• “millets’ unique nutritional qualities”
• “The decline of millets”
In this context, “varieties of millet” & “millet
varieties” are ambiguous – millets are
entirely different plants, not varieties of a
generic “millet.” However, each millet has its
own varieties. The first instance would more
optimally reference the plural, & thereby also
set the context for the second, as it is. So:
• “varieties of millets”
23 Dec 2022 19
Color code: Good as is; Problematic form; Unclear or ambiguous
20. Sometimes, the
singular is appropriate
In the first paragraph, reference is to a
specific kind of millet (raishan, Digitaria
compacta), so the singular is appropriate
The 3rd use is ambiguous, however. Clearer to
use “Raishan millet – labor intensive …”
The shift to “millets” at end of the paragraph
is consistent
However in the third paragraph, the singular
“millet” is then used where the plural
“millets” would be indicated. In India itself,
the plural is fairly consistently used now in
promoting this group of grain crops in
response to its food problems
23 Dec 2022 20
Color code: Good as is; Problematic form; Unclear or ambiguous
21. Finishing with using
the plural
Following the problematic use of the singular
“millet” in the last paragraph on the previous
slide, the plural “millets” is again used here
This article includes important information
on millets. But the reader must navigate
several shifts in number. Some of these make
complete sense (when discussing a specific
kind of millet), while others are potentially
confusing (e.g., use of “millet” in discussing
these cereals’ importance in addressing food
issues, but then “millets” when discussing
their broader importance wrt water, climate
& nutrition)
(The plant held by a woman’s hand in the
photo is another millet, called ragi or finger
millet – Eleusine coracana)
23 Dec 2022 21
Color code: Good as is; Problematic form; Unclear or ambiguous
22. 6. “These six foods may become
more popular as the planet
warms”
A selective review of a paragraph in an article by Anna Gibbs that appeared in
Science News on 9 May 2022 (1 slide)
https://www.sciencenews.org/article/food-climate-future-nutrition-millet-
seaweed-cassava-mussels
23 Dec 2022 22
23. Writing on “millet” for
the Year of “Millets”
An article on the future of food spotlights
“millet,” but then parenthetically adds “a
handful of varieties exist” to accommodate
use of the plural “millets” in the title of IYM
It then proceeds as if “millet” were one crop
A rewrite could instead note the plurality of
millets (striking “handful of varieties”),
recognize their diverse origins (not just from
Asia), and treat them as a group of grains
that have some features & advantages in
common, but each one its own character
Switching to consistent use of “millets” might
complicate this section’s inclusion in the
article’s “six foods” framework, but it would
give readers clearer & more accurate info
23 Dec 2022 23
Color code: Good as is; Problematic form; Unclear or ambiguous
24. 7. “The revival of millets is
improving the lives of
tribespeople in Odisha”
A selective review of an article by Gurvindar Singh that appeared on Lifegate.com
on 19 August 2022 (1 slide)
https://www.lifegate.com/revival-of-millets-improving-conditions-tribespeople-in-
odisha
23 Dec 2022 24
25. Overall, a good
example
This article uses the plural, “millets,” quite
consistently
At the same time, it uses the singular form,
“millet,” as a modifier (“millet farming,”
“millet plants,” “millet production”)
However, the reference to “35 varieties of
millet” would be more helpful as, say, “35
varieties of 3 millets” (assuming that the
three millets mentioned earlier in the article
– finger, little, & foxtail – are the only ones
involved)
An editing error in the name of OMM (Millet
instead of Millets) is an example of the need
for attention to the forms used (which a spell
check won’t flag)
23 Dec 2022 25
Color code: Good as is; Problematic form; Unclear or ambiguous
26. 8. Tweet from @FAO about the 6
Dec. 2022 opening ceremony
Posted to Twitter on 25 November 2022 (1 slide)
https://twitter.com/FAO/status/1596096399950508032?s=20&t=rRLXZxqdALFjBNb
rX18_uQ
23 Dec 2022 26
27. In a Tweet from @FAO ?
In a Tweet from the official Twitter account of
the FAO on 25 Nov. 2022, the plural in the
name “International Year of Millets” was
juxtaposed with reference to “the crop.”
This was a publicity for the opening
ceremony of the IYM on 6 Dec. 2022.
The second sentence would have been better
had it included the following wording
(changes in boldface): “the value of these
crops & the many benefits they offer …”
The fact that a publicity from the FAO, as
coordinating agency for IYM, could fall afoul
of this simple issue suggests that singular /
plural usage in this space needs ongoing
attention during IYM
23 Dec 2022 27
Color code: Good as is; Problematic form; Unclear or ambiguous
28. Millet vs. millets
Don Osborn, PhD, East Lansing, MI, US
Version 4.1, 23 December 2022, with minor changes on 14 August 2023
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0
International License, https://creativecommons.org/licenses/by-nc-sa/4.0/