42. How and when do people link to videos?
Link to Pages Embed Videos
When it’s a good resource
When it’s entertaining
When it’s informational
Only when it’s directly valuable
to their audience
@philnottingham
65. Customise your embed code to
include a link
<iframe
src="http://fast.wistia.net/embed/iframe/0te38p6mc9?controlsVisibleOnLoad=true&pla
yerColor=83a529&version=v1&videoHeight=432&videoWidth=768&volumeControl=tru
e" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed"
name="wistia_embed" width="768" height="432"></iframe></br>via <a
href="http://www.example.com/product-page">Distilled's client</a>
@philnottinghamhttp://dis.tl/video-embed-generator
89. Average LRDs per blog post
202 192
0
50
100
150
200
250
With Video Without Video
@philnottingham
90. Average Likes per blog post
640
484
0
100
200
300
400
500
600
700
With Video Without Video
@philnottingham
91. Average Tweets per blog post
327
252
0
50
100
150
200
250
300
350
With Video Without Video
@philnottingham
92. Average +1s per blog post
327
252
0
50
100
150
200
250
300
350
With Video Without Video
@philnottingham
93. Average shares of blog posts by media type – moz.com
@philnottinghamhttp://www.distilled.net/training/video-marketing-guide/
202 279 382 258
720
1162
1158
1215
87
166
152 176
0
200
400
600
800
1000
1200
1400
1600
1800
Text Only Image and Text Video and Text All three media
types
Plus Ones
Tweets
Likes
105. Interview your friends & competitors
@philnottingham
http://seogadget.com/awsome-excel-skills-for-link-
building-and-more-at-linklove/
Thanks for the
link
SEOgadget!
106. Invest in the skills and facilities
@philnottinghamhttp://www.simplybusiness.co.uk/
Simply Business spent
~ $15,000
108. Interview authorities in your niche
@philnottingham
http://www.landlordlawblog.co.uk/2013/01/15/tessa-has-
a-bad-hair-day-and-gives-out-some-advice-on-camera/
119. Video News Releases – get journalists to notice you
@philnottingham
http://www.bbc.co.uk/guidelines/editorialguidelines/page
/guidance-video-news-releases
120. Augmenting corporate and People Pages
@philnottingham
https://www.huddle.com/resources/collaboration-
videos/huddle-behind-the-scenes/
127. We don’t have the budget
A lot of agencies
@philnottingham
128. This is partially true
@philnottingham
http://www.seomoz.org/seo-industry-survey#spending-
and-budgets
Average
consulting
budgets are ~
$2000 per month
135. Yeah... but Phil…I don’t
have the skills to produce
video…
Several people in the audience
@philnottingham
136. The people who do are cheap
• http://www.mandy.com
• http://www.shootingpeople.org
• http://searchlight.com
• http://skillset.org
• http://www.productionhub.com
• http://www.filmandtvpro.com/us/
@philnottingham
137. There’s tons of resources online to
help you learn
• http://www.creativecow.net
• http://philipbloom.net/
• http://www.lynda.com
• http://ae.tutsplus.com
• http://www.videocopilot.net
• http://www.izzyvideo.com
• http://finalcutking.com
@philnottingham
Lots of link building presentations have videos in them, but none of those videos were made for links
Most of the links Dollar shave club have are from marketing sites saying how great the video is
Lot of opportunity that people aren’t taking advantage of for tactical link building wins
Be really fucking succinct.Mention will it blend
Each goal is best served with different types of content and different technical implementation
Talking about fame here.
Double conversion rates
14% increase in traffic within one month just from this implementation
LinksEmbeds
Video only one format among many. It’s not a “thing”.
Integral to the Page Type
Typically informational rather than funny actionally - since you need people to embed it or link to it in the context of their own content - not just share it and upload it to Reddit. that stuff is all good too - but it’s more of an “awareness’ play, rather than something to directly build links.
Not saying this was done specificly for links – but it got them.
59% Lost Link Equity
Make yours the canonical – in the true sense of the word.This means you need to self host or use a secure third part platform
Don’t be silly with this – Anchor text, link to the page with video.
Include a bit refuting YouTube claim that you need to be there to capture the audience – Greg Jarboe thing
If you’re trying to do viral stuff for branding – essentially creative stories – then YouTube is the right place
Then outreach saying you have the HD versionIf one of your clients has put all their videos on YouTube … Tidy up
Mention the Unruly penalised Google thing
On reddit must be true.
Retarget people with YouTube ads- advertising content you’ve done. - Why? YouTube is one of the TOP places people go to find information ...research how easy it is to pick keywords etc and tatget based on topics.
Realtors – Estate Agents
So recut your videos without branding
Not great for YouTUbe,Very few people doing this = opportunityexceptt…
Pitch for a fraction of the money to move from paid to organic traffic.Just like SEOs pitch for more PPC bidget – pitch for video advertising
Each goal is best served with different types of content and different technical implementation