Slides of my presentation on sub-chapters 2.3 and 2.4 of the book "The Forms of Meaning: Modeling Systems Theory and Semiotic Analysis" by Thomas A. Sebeok and Marcel Danesi. This presentation contains gif animations which play in it's video version shared here: https://youtu.be/wXSABiebSmU

1. The Forms of Meaning
Modeling Systems Theory and Semiotic Analysis
Thomas A Sebeok
Marcel Danesi
2.3 & 2.4
Dipti Kotwal | Dept. of Semiotics, Univ. of Tartu, Estonia
October 07, 2016 | Methodology of Semiotic Analysis

2. Modeling systems
Primary - sensory or sense based
Secondary - extensional, indicative
Tertiary - abstract

3. Modeling systems
Primary - iconicity, denotative
Secondary - indexicality, connotative
Tertiary - symbolicity, annotative

4. Primary Modeling System
Osmotic - spontaneous, unwitting
Mimetic - deliberate, witting

5. Primary Modeling
System
Singularized - iconic signs
Composite - iconic texts
Cohesive - iconic codes
Connective - metaforms

6. Primary Modeling
System
Composite - iconic TEXTS
Cohesive - iconic CODES

7. Primary Composite
Modeling
TEXTS
Nonverbal
Verbal

8. Primary Composite
Modeling
TEXTS
Nonverbal
Verbal

9. Primary Composite
Modeling
TEXTS
Nonverbal
Verbal
Old MACDONALD had a farm
E-I-E-I-O
And on his farm he had a duck
E-I-E-I-O
With a quack quack here
And a quack quack there
Here a quack, there a quack
Everywhere a quack quack
Old MacDonald had a farm
E-I-E-I-O

10. Primary Cohesive Modeling
CODES
Nonverbal
Gestures
Sentence Structure (verbal & nonverbal)

11. Primary Cohesive Modeling
CODES
Nonverbal
Gestures
Sentence Structure (verbal & nonverbal)

12. Primary Cohesive Modeling
CODES
Nonverbal
Gestures
Sentence Structure (verbal & nonverbal)

13. Gesticulants - illustrators
Iconic - miming
Metaphoric
Beat
Cohesive
Deictic

14. Gesticulants - illustrators
Iconic
Metaphoric - the peace sign
Beat
Cohesive
Deictic

15. Gesticulants - illustrators
Iconic
Metaphoric
Beat - foot tapping
Cohesive
Deictic

16. Gesticulants - illustrators
Iconic
Metaphoric
Beat
Cohesive
Deictic
Dance steps for refrain or title of a choreographed song

17. Gesticulants - illustrators
Iconic
Metaphoric
Beat
Cohesive
Deictic
“This is a good change, then,
from
that kind of a situation.”gesture here

18. Gesticulants - other types
Emblems
Affect Displays
Regulators
Adaptors

19. Gesticulants - other types
Emblems
Affect Displays
Regulators
Adaptors

20. Gesticulants - other types
Emblems
Affect Displays
Regulators
Adaptors

21. Gesticulants - other types
Emblems
Affect Displays
Regulators
Adaptors

22. Primary Cohesive Modeling
CODES
Nonverbal
Gestures
Sentence Structure (verbal & nonverbal)

23. Sentence Structure
Passive – “being eaten” Active – “eating”

24. Thank You All