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1. Social
Media
C a se
S tudy

2. O C TAV I U S
TEA R ES O R T
W W W.T E A R E S O R T S . I N
The tea plantations of India mainly found in
the east, south and a little bit in the north
entice nature lovers and tea cravers alike.
The experience is about the vast hill slopes
shrouded with the green carpet of tea
bushes, the idyllic chirping of the melodious
birds, the zesty flowing streams, the colonial
comfort in
above all…
the Director’s bungalows and
The best of the teas to be
enjoyed.
It is a hidden treasure in Dooars promising to
give you the most exotic and innovative way
to enjoy nature. Connectivity to Octavius is
excellent.

3. C A M P A I G N O B J E C T I V E
In the resort segment and under the strategic wing of Octavius Tea Plantations, the
company had the following objectives to achieve:
Togrow their engagement on the social media space.
Tomake the customers and the target audience aware about the
transformation of the Tea resort.
Todrive sales by leveraging its active presence in the social media and through
effective audience engagement.

4. TWhile hosting new visitors at the resort and helping
them experience fun activities, Octavius even
managed to have a surge in the sales of its tea blends.
Perhaps, the breath-taking holiday resort and excellent
cups of brew were perfect for a social media boost.
K E Y R ES U LT
Total Reach: 1,129,986
Total Engaged Users: 47449
Total Impression: 858,246
Total Likes: 23,369
Total comments: 4777
Total Shares: 921
C A MPA IG N
R E S U LT S

5. A DS TY P ES S ETUP
Dynamic Ads Carousel Ads
Custom
Audiences
Facebook
Pixel
Lookalike
Audiences
Video Ads Image Ads
A UDIEN C E S ETUP

6. FA C EBO O K MA R K ETIN G
POST
SUMMERY

7. A UDIEN C E R EA C H
D E M O G R A P H I C

8. TA R G ETED L O C A TIO N

9. 6 2 %
INCREASEIN
LEADS
54 %
INCREASEIN
REACH
7 8 %
INCREASEIN
PAGE LIKES
S O C I A L MEDIA
R EL ATIO N S H IP S
S UMMA R Y

10. O C TAV I U S
EMP O R IUN
W W W. O C TAV I U S . I N
Octavius Tea & Industries Ltd., founded in
1898, as a subsidiary of Octavius Steel and Co.
Ltd. was a proprietary business headed by
Walter Duncan.
Encouraged by the success of the tea gardens,
and motivated with the acquired experience,
Octavius Tea & Industries Ltd are also proud
owners of Coffee Plantations in the tranquillity
and serenity of the Nilgiri hills under the name of
Octavius Plantations Ltd.

11. C A MPA IG N
O B J EC T I V E
E X E C U T I O N
Toincrease purchases of its tea blends, Octavius
wanted to reach new customers and also wanted to
grew their page likes. Tocreate Awareness,
Preference, Direct Response.
Wechosed Facebook platform wherein we would get
the people redirected through our ads campaign, so
that we can even record traffic

12. Toincrease purchases of its tea blends, Octavius
wanted to reach new customers and also wanted to
grew their page likes.
KEY RESULT
Total Reach: 1,491,427
Total Engaged Users: 47449
Total Impression: 1509357
Total Likes: 22,332
Total comments: 368
Total Shares: 727
C A MPA IG N
R E S U LT S

13. ADS TYPES AND AUDIENE SETUP
Dynamic Ads Video Ads Photo Ads Carousel Ads
Custom
Audiences
Facebook
Pixel
Lookalike
Audiences

14. FAC EBO O K MARK ETING
P O S T S U M M E R Y

15. TARG ETEDLO C ATIO N

16. S O C I A L MEDIA
R EL ATIO N S H IP S
7 3 %
INCREASEIN
ENGAGEMENT
8 1%
INCREASEIN
REACH
7 5%
INCREASEIN
PAGE LIKES
S UMMA R Y