Le slide del mio intervento all'Agile Business Day 2020 su come costruire una strategia visuale con il customer discovery canvas

2. Deborah
Agility in Marketing
and Team Facilitator
Instructor
“Do not be afraid to
xperiment if you focus
on continuous
eedback, learning and
improvement

3. I feel a little bit overwhelmed :-(

4. Leaders don’t mean to waste their employees’ time.
Unfortunately, many of them heap unnecessary work on the Team
- By Robert I. Sutton New York Time August 2018

5. Customer Focus
Analysis and Segmentation
Strategy MetricsPersonas Learning
Focus on adaptive planning, outcomes over
output.
Choose tools for adaptive customer centric
marketing

6. Focusing on
Outcomes, not
output
Shifting from an “output”
to “outcome” mindset
may not be easy, but it’s
critical to the ongoing
relevance of Marketing
within a business.

8. BENEFITS FOR MARKETERS
For Customers, for Teams, for Company
GET MORE
THINGS DONE
GETTING THE
RIGHT THINGS
DONE
ADAPTING TO
CHANGE
IMPROVED
COMMUNICATION

9. Thank YouDeborah Ghisolfi
deborah@agilemarketingitalia.com