The document discusses how to create an advantageous culture through engaging employees. It recommends setting an environment and vision that employees buy into, attracting great people, and delivering results for clients. Additionally, it suggests establishing clear job responsibilities and feedback mechanisms, providing regular updates on performance and unit progress, communicating the organization's direction, and recognizing employees to help care about the work and foster commitment. Finally, the document outlines conducting surveys, taking action on feedback, sharing values stories, investing in leadership communications, and celebrating successes to sustain a strong organizational culture.

1. Culture
Creating Your Advantage
•Set the environment
•Attract great people
•Deliver results to clients
1
Customers
Clients
People
Culture

2. Purpose + Trust à Engagement
2

3. Earning Employee Engagement
3
Job responsibilities1
What is
my job?
How am
I doing?
Feedback,
performance
review, coaching
2
How’s
my unit
doing?
Measurements,
regular updates
from manager
4
Where are
we headed?
Vision, mission,
strategy
5
Commitment 6 How can
I help?
Listening, recognition3
Does
anyone
care?
Source: Roger D’Aprix
Marketplace-based
Treat employees like adults
C

4. Dealing with Trouble
4
ENGAGE
LEADERSHIP. SET A
VISION.
CONDUCT SURVEY.
TAKE ACTION.
UNDERSTAND THE
CHANGE WAVE.
DRIVE HIGH
SAY/HIGH DO.
TELL VALUES
STORIES.
CELEBRATE
SUCCESS.

5. Sustaining Strong Cultures
5
Conduct surveys.
Take action.
Share values
stories.
Invest in
leadership
communications.
Celebrate
success.
Seek recognition.

6. Your Road Ahead:
Four Ideas for Action
6
ESTABLISH A CLEAR
PURPOSE
ASK FOR FEEDBACK
REGULARLY
TAKE ACTION ON
FEEDBACK
TELL STORIES TO
REINFORCE
CULTURE

7. (816) 787-2886 | Dean@DavisonStrategicComms.com | DavisonStrategicComms.com
Storytelling that drives growth and change.
©Davison Strategic Communications LLC