enseñanzas

1. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
Razonamiento analogico
• Compara 2 casos similares
• Lo que es cierto para el
primer caso, tambien es
cierto para el segundo
• Los casos deben ser
parecidos en esencia

2. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
Ejemplo
“si sos bueno a tenis,
probablemente sos bueno a
ping pong.”

3. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
Falacias 1
• Generalizaciones
• Falsa causa
• Analogia invalida
• Moda
• Cortinas de humo

4. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
Falacias 2
• Ad hominem
• Este o aquel
• Montaña resbalosa
• Apelar a tradicion
• Apelar a lo nuevo

5. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
Generalizacion
Llegar a una conclusion sin
tener suficiente evidencia de
soporte.

6. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
ejemplo
“Los que dejan la universidad
siempre llegan a ser grandes
lideres empresariales, miren a bill
Gates y Mark Zuckerberg”

7. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
Causa Falsa
Asumiendo erroneamente que
porque un evento es seguido
por otro, el primer evento es
causa del Segundo.

8. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
Ejemplo
“Cuando un equipo de America
gana la copa del mundo, hay
crecimiento economico en el
continente, y cuando gana un
europeo no sucede. Por ende
deberiamos respaldar a un equipo
Americano en la copa del mundo”

9. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
Analogia invalida
Los dos casos que se
comparan no son parecidos
en esencia.

10. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
ejemplo
Los alumnos son como los
clavos, asi como hay que
pegarle a un clavo en la
cabeza con un martillo para
que sirva, debemos pegarle a
los alumnos para que
estudien.

11. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
Moda
Como algo es popular, es
bueno y correcto.

12. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
ejemplo
El presidente debe tener
razon en lo que dice, el 60%
de la población esta de
acuerdo segun las encuestas.

13. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
Cortina de Humo
Usar un elemento adicional
para quitar atencion del tema
central.

14. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
ejemplo
No Podemos subir salarios,
pero seguimos apoyando a
nuestros colaboradores con
otros beneficios.

15. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
Ad Hominem
Atacar a la persona en vez de
lidear con el tema o
argumento.

16. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
ejemplo
“Donald Trump es mal
presidente porque es un
grosero racista.”

17. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
Este o aquel
Forzar una eleccion entre dos
posibilidades como que
fueran las unicas, cuando
existen otras.

18. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
ejemplo
El gobierno debe subirle a los
impuestos, o elimanar los
servicios sociales a los pobres.

19. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
Montaña resbalosa
Asumir que el primer paso
llevar a otros que no se
pueden detener.

20. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
Slippery Slope Example
Ahora que todo es digital, y
no hay ocaciones para escribir
a mano, es solo cuestion de
tiempo para que deje de
ensenarse y se olvide por
completo.

21. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
Apelar a tradicion
Asumir que algo tradicional o
Viejo es automaticamente
bueno y mejor que lo nuevo.

22. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
ejemplo
No se porque hay quienes
quieren eliminar las tareas y
examenes, han sido parte de la
educacion por siglos y funcionan
en el aprendizaje.

23. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
Apelar a lo nuevo
Asumir que algo nuevo es
automaticamente mejor que
lo Viejo o tradicional.

24. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
ejemplo
Deberiamos tener educacion
en en linea unicamente, la
tecnologia nos deja tener una
mejor experiencia digital que
presencial.

25. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
Apelar a lo emocional
Intenta evocar emociones,
como Felicidad, tristeza,
enojo, orgullo etc.

26. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
Pathos
Aristotle llamaba
Pathos a la
apelacion
emocional
© Tom Williams/Getty Images

27. CHAPTER 17
The Art of Public Speaking
Thirteenth Edition
© McGraw-Hill Education. All rights reserved.
Authorized only for instructor use in the
classroom. No reproduction or further
distribution permitted without the prior written
consent of McGraw-Hill Education.
Apelar a las emociones
• Usar language emotivo
• Desarrollar ejemplos
vividos
• Hablar con sinceridad y
conviccion