Daniel McKean

data analytics social media marketing digital marketing social media data analysis campaign measurement data campaign analytics marketing campaign planning marketing digital digital marketing strategy social media strategy digital strategy analytics social media audit google analytics campaign strategy campaign tracking integrated digital marketing campaign analysis marketing strategy analysis digital visual analytics dashboard dashboards focus group testing digital audits social media study campaign optimization data mining content marketing content strategy strategy strategic planning social media influence copywriting website analytics customer analytics data modeling website paid media social networking data framework brand audits email marketing customer experience user experience paid media optimization data measurement planning web analytics internet marketing online marketing digital media brand analysis discovery paid media analysis design web design customer management google audit project management content social network social media monitoring content management social media planning strategic management business data design business model big data digital advertising social business facebook marketing online display advertising social media influencers smm email campaign artificial intelligence brand management branding mapping creative testing ab testing marketing analytics messaging market research website design audience analysis framework performance measurement experience social networks social marketing marketing design market analysis social media listening linkedin western digital crowdsourced influence facebook email roi social media audits digital studies influencer marketing business change full-funnel marketing media optimization marketing optimization performance testing fan activation community online auditing best practices discovery question formats exercise workshop crm stakeholder reporting campaign reporting campaign testing technology persona analysis seo consumer sentiment survey ecology modeling media audit media analysis data planning digital transformation social listening chatgpt ai brand monitoring message testing a/b testing creative testing market report market research report market research reports conversion funnel web audit websites user data needs assessment program oversight team oversight team digital analytics taxonomies naming conventions data collection data audit design thinking digital planning expertise career social media capabilities online advertising marketing and advertising advertising media social social measurement measurement performance instagram twitter digital engineering digital process process process engineering business design open data online business business intelligence web marketing vaccination exemption children vaccination vaxx vaccination job networking job recruiting business network business marketing business networking tim smith moonshine ole smoky popcorn sutton junior johnson moonshine smokeless cigarette ecigaretts vapor cigarettes electronic cigarettes e-cigarettes cigarettes big tobacco tobacco use viral campaign word of mouth viral marketing viral armor all armorall personal data consumer data ig data mining data online consumer data real-time data call centers real-time marketing rtm point of sale search web personalization sms bloggers mommy bloggers brand marketing blogging brand studies social media studies socialmedia brand study