Korean startup chance and challenges in the post pandemic market of the US, based on Silicon Valley Practice

1. Startup 미국시장 진출 가능성과 실제
- Managing Partner, CEO
- SV Partner
- Regional Partner
- CMO of KIC SV
- Silicon Valley Mentor
- Executive Coordinator,
Kotra SV Startup Center
- Senior Partner
- Co-Organizer of Meet up
Emerging Wearable and IOT Tech
UVA Silicon Valley
(대표: 이성규)
leed@uvasv.com
(2021년 10월 27일 Kotra 강의 자료)
- Post Pandemic 시장 동향을 중심으로 -

2. Issue 1: Market Trends and Prospects
CA 71,639 death
US 45.5 M confirmed US 740,1K died CA 4.87 M confirmed

3. Vertical Chain Reactions On Post COVID 19 Ground
Socio Economic Industrial
Supply Chain
Business Loss
of SMEs
Social Distance
Offline
Activity
Controlled
Hybrid Operations
Inflation issues
Tech Giants
Super Dominance
Big Company
Social Anxiety
Tech/Engineer SME Company
Pandemic
s
Health Popup
ESG Prompt
4IR Prompt
Tech enabling
Infra structures
A.I. Develop.
E-Commerce
Broadband
Cloud Computing
Connected Devices
Photonics
Smart cities
VR/AR
Bio/ Med
SaaS/ Cloud
Tele/Digi Health
D.O.C.U. Marketing
M.G.M.D
Entertainments
SNS/ Media
Fintech
E-Payments
Online Contents
Pharm
Transportation
Restaurants
Social Anxiety
Real Estates
Work at Home
Food Delivery
Race/ gender
Conflicts
5G Networks.
Webinar/ E-vent
Environ/ Energy
Cyber Security
Robotics
E-Meeting
Behavior Health
Health- HT
5G Networks
PPE /Vaccine/Test
Home Education
NLP/ Chatbot
Blockchain
Ride sharing
Autonomous car
Data analysis
Agro/ Food Tech
Semi Conductor
Semi conductor
Hybrid Transactions
Local Bis. Revived

4. Anatomy of Supply Chain Shift
Supply chain
logistics
Supply
Planning
Inventory
Management
Warehouse
Management system
Last Miles Logistics
Transportation
Management system
Supplier
Management system
Shipment
Tracking
Real Estate/ Platform
Planning
Sales Planning &
Forecasting
Space/ Venue
Planning
Merchandize
Financial Planning
Pricing and Promotion
Optimization
Clustering and Profiling
Merchandizing
Assortment
Management
On/Off Store
Operation
Marketing
Customer
Experience
Category
Management
Pricing and Campaign
Management
Markdown and
Discount Management
Product
Recommendation Engine
Planogram Design
Smart Dressing Room
Store Automation
Fraud Detection
In House Inventory
Tracking
Indoor Mapping
Robotics Assistance
Proximity Marketing
Instore / Online
Marketing
Location Analytics
Product Targeting
Customer Behavior
Analytics
Loyalty and Reward
Management
Customer Relationship
Managements
Customer Feedback
Management
POS
Store Navigation
Work Place Optimization
and Management
Visual Search Engine
Loss Prevention
Management
Source: Global Engineering Insights Platform (www.geip.zinnov.com)
Robotics
Cloud IOT
Big Fata A.I.

5. Case Study : IPO after Pandemic
Tony Xu. CEO with
4 other Stanford
student friends
Did Not Have
- Drivers
- Algorithm
- Backend
O5/2019 - US
Biggest 3P Food
Delivery service
4000 cities
340K stores
1 M driver
5 M customers
Launched in 06/13
03/ 2013
$ 120K
Uses logistics services to offer food delivery from restaurants
on-demand.
22%>19%
12/2018
$1.9 B Revenue / Net
Loss $149 M 09/2019
Started as: dotcom
Palo Alto Delivery
10/2012
1st Delivery 01/2013
43%> 32%
03/ 2019
$ 587M Revenue / Net
Loss $ 533 M 09/201
Exclusive K 2020/09-10
Filed IPO
11/2020
Started
10/ 2012
Incubation
03/ 2013
$19 B Valuation 2019
$2.5 B increased 2020
Potential legal challenge
for drivers (now good)
Corporate Governance
Competition
Future Market Change
On Demand Logistics
Platform
Merchant help Program
Expand to all business
Winning Secrets
- Bis. Leadership
- Marketing/ Month fee
- Tip/ IC Contract
Business Develop
VC Investmnts
Total $2.5 B funding
M & As 2017-19
10/ 2013
$ 2.4 M
4 VCs +
4 angels
Series A end with
$17.3 M 05/2014
Existing 8+ new 1
VCs
Series B $40M 03/2015
KleinerPerkins/ Sequoia
Series C $127M 03/2016
Premoney Valu. 573 M
Series D $535M 03/2018
Series E $250M 08/2018
Series F $400M 02/2019
Series G $600M 11/2019
Series H $400M 06/2020
Delivery
Partnership
04/2018

6. Drone
Delivery
Mobile
Banking App Workforce
Automation
Computer Data
Processor
Clinic Service
Provider
Robotics
Tech Service
AI Study/
Teaching Service
Remote Work
Platform
Real time
travel/ visa
status check
Meditation
Practice App
Hydrogen Energy
for Drone
Developers
Network
Coworking
Cyber Security
Autonomous
detection
Machine
Learning +
AI for data
AWS + GitHub
Connector
2021 SV Hot Startups

7. New Executive Order Bans Investment in 31 Chinese Companies 2021
Before Pandemic:
Status Quo 2019
Broadcom proposed to purchase Qualcomm
for US$130 billion 2017
$18.9 billion 2018
$10.7 billion Aug. 2019
$20 billion 2015
$170 billion 2018
$34 Billion July,
2019
$7.68 billion 2011

9. Silicon Valley Ecosystem

10. Trinity For Launch
天
Timing
시점
人
People
사람
地
Location
자리
Collaboration
Right Speed?
Right Order?
Right Time?
Partner?
Why Now?
Cooperation
Coordination
Employee?
Investor?
Mentor?
Geography?
Industry Vertical?
Bis. Stage?
Market Structure?
Board?
SH?
Consultant?
Foreseeable?
Joint Venture
Partnership
Contract
Liability
Profits
법인화
광역화
사업화

11. US Business Incorporation
Formation: Basic 3P
1. Paper – AOI
2. People- Promotor/ Incorporator
3. Presentation- Filing
Caveat: You need professional
help!
Formation Types
1. Single Ownership
2. Partnership
3. Limited Partnership
4. Limited Liability Partnership
5. Limited Lability Company
6. Corporation
Caveat: You need lawyer
Formation: More
1. Time: express v. mail
2. costs: self v. lawyer
3. tax: S Corp v. C-Corp
4. Address and agent?
Caveat: You need professional help!
Formation: Furthermore
1. De Jure v. De Facto
2. Corp by Estoppel
3. Foreign Corporation
4. Delaware v. California
Caveat: You need 3P help!
Post Formation
1. Election of BOD- w/i 6 month
2. Board of Equalization
4. Book and Records
4. Action Quo Warranto
5. Liaison-Sales-Branch
Caveat: You need lawyer/ CPA
Issuance of Stock / Tax
1. How many?
2. Par Value?
3. Shareholder agreement
4. ESO
Caveat: You need CPA

12. Rule of Commitment (Contract)
Negotiation: Any form of communication in contemplation of trade / business
Offer Acceptance Consideration
1. Mutual Assent Voidable K o
2. Defense to
Agreement
Promissory
Estoppel o Parol Evidence
Statute of
Fraud o
Statute of
Fraud o
3. Performance
Absolute
Promiseo
Conditions? o UCC Rules
Substantial
Performance
4. Excuse or Breach Choice of
Laws o
Material
Breach o
5. Remedy
Expectation o Reliance o Restitution o Quasi K o
6. ADR Negotiation Mediation Arbitration Litigation
Warning! Many people
Fails to move from here.
Perfect Tender Hybrid?

13. What Does this means?
1. Market
- Research and Analysis
- Planning/ Strategy
- Value & Competition
2. Cash and Finance
- Revenue
- Costs & Expenses
- Income and Investment
3. Teams and Execution
- Leadership
- Management
- Lean Startup
- Team Works
4. Product and Relation
- Other Stuffs
5. ETC
Total 299
https://www.cbinsights.com/research/startup-failure-reasons-top/

14. Issue 3. Advice for those who want to
get Investment

15. Before Start: Know Yourself
국내 IPO
매출 100억 이상
Ivy league 박사/
연구 개발자 팀
대기업 경력
개발 팀장/수석
매출, 투자
100억 미만
명문 박사/
연구 개발자 팀
과거 Exit 유경함
매출, 투자
소액/ 전무
과거 Exit 무경험
개발자팀
직급불문
매출, 투자
소액/ 전무
고급두뇌 경력
이전 사업 경력
다른 분야 도전
매출, 투자
전무
유사분야
대기업 경력
개발분야 경험
유사 개발 무경험
분야 경력 신입
미숙
이전 투자 유치
유의미한 매출액
해외 시장 인정
The dealer (investor) will demands to see your card. Other players in the market will do the same.
Depending on the card you are holding now, the game play needs to be changed to win!
-재미로 보는 자기진단-

16. 회사 피치 Conceptual Frameworks
Design
Thinking
Lean
Startups
Business
Model
Canvas
Lean
Model
Canvas
Bis.
Proposals
+
Pitch Deck
+
Executive
Summary
+
YouTube
+
SNS
Company
Pitch IR
Presentation
Startups
Corporate
Investors
Investors,
VCs, Angels
Critical
Thinking
Due
Diligence
+
Prudent
Investor
Acts
Event, meetups,
Fundraising event
Accelerator, Incubator,
Crowdfunding Platforms,
SNS Marketing Funnels
Company
Prospectus
Panel Judge
Evaluation Sheets
Applicants Evaluation
Checklists
Investors Internal Evaluation Reports
Portfolio Diversification
Reports
Checklists
Prospectus

17. 10 THINGS VENTURE CAPITAL INVESTORS LOOK
FOR IN YOUR COMPANY (기업가 정신, 성과, 분야)
People Package
Partnership Plan Pro Forma
Product Promotion Strategy Paying
customers
Proof of
Success
(Risk/
Milestones)
Pitch
Deck
https://www.dummies.com/business/fundraising/venture-capital/10-things-venture-capital-investors-look-for-in-your-company/

18. Essence of Successful Pitch Deck

19. Issue 4: Strategy for Revenue Marketing

20. Business Development During Pandemic: Migrate to Online
Inbound Digital Marketing
• Target audience
• To Educate or entertain
• Personalized Relevant contents
• Beneficial and Helping
• Brand relationship

21. Distribution
Questions: Are we running the program that can help this startup innovation
process?
Networking
Design Thinking
Investment
Marketing/
Business
Development
Exit (M& A or IPO)
Deal Sourcing
Research &
Development
Revenue Market
Pipeline Building
Lean Startup
Mere cost effective
Improvement
Tractions
MVP
Ecommerce
Biz Ref
Coding
Pitch IR
B, C, D..
Seed/ A
Mockup Mash Up
VOC
UX,UI,
Design
DAU acquisition
Scale Up
EAC
Hardware
Growth hacking
POC
server
Oversea
Marketing
diffusion
Invention
Immitation
Innovation
Map for Startup Journey
Pilot Program
Sample PO
Project JV
SI . MSP. VAR. API.
B2B Software?
B2C Software?
B2B Hardware?
B2C Hardware?
B2G Implication?

22. Design & UX For Korean: Mind & Culture
Is your Korean mind compatible with global mind?
The thinker
(Thinking man)
The meditator
(Meditating Mitraya)
By Auguste Rodin, 1880-
1904)
By Unkown artist, AD. 7C,
Three Dynasty, Shila
Renaissance Christianity Early Korean Buddhism
Watching Gate of Hell, with
Modern Rationalism
Observing Life with Mercy
of Ancient Zen Buddhism
Sylvester, the Cat
Looney Tunes
The Cat,
Korean Folk Painting
By Friz Freleng 1946
U.S. Cartoonist
By Unkown artist,
Late 18- early 19C
Modern US Pop Art Choseon Folk Art
Color: B/W + R
Face: Humor
US: Simple
Color: B/W+R+Y
Face: Humor
Kor: Simple+ complex

23. Final Ideas for Post Pandemic Trends
• Structure to Engage in Hot Trend Verticals
- To Reform and Rebuild Beyond Enhancement for vitalization of cyber acceleration
- Identify the optimized solution for tech commercialization
• Focus on Global Logistics, Networking, and Business Developments
- Build a timely people, program, and platform with right quality
- Generate more collaboration chances for B2B, B2G
- Readiness, attitude, and strategy required for startups
• Bulk up Global Startup Ecosystem
- Startups, consultants, incubators, investors need interactive collaboration in correlational outcomes
- Korea is well known but not enough information, resources, and chances for globalization
- Generate more strategical collaboration chances for B2B, B2G, G2G
- Set up cross border seed investment platform for global startup development
• Pivot to Online Operation/ Comparability
- To Reform and Rebuild Beyond Enhancement for vitalization of cyber acceleration
• Strengthen Gov. Initiative and Collaboration for Startup Innovation
- Both US and China are building more and more collaboration system

24. New Online Networking Skills
• Learn Netiquettes for Zoom World
- Business Cultures, customs, and Moral (Standard of Conduct)
- From name calling to envisioning collaboration plan and contracts
• Set New Practice to Adjust to the New Normal
- Longer span Meetings = not one single times but spread meetings
- One on One Focus = small batch system
- Recurrence = repetition + cycle
- Continuity = follow up and follow up
- Managed networking provider= reliable middle contact point for organized management
• Combination between Max Online and Mini Offline
- People changed life style to minimize the outdoor activities
- You still need to have essential contact for life
- Contemplate the possible later offline meetings for networking
• Be Prepare in Advance
- All business materials, digital assets, goals, objectives, and business interrogatories
- Significance of advance preparation increased 3x

25. Netiquette/ Zoom Etiquette
Privacy Video Use Video Setting
Limit Invitee
Manage
Participants
Video Stage
Eye Contact Direct it No Eat/ Drink Leave the
room last
Take Pause
Time Research
English
Materials
Questions &
Answers
Goals &
Objectives
Follow up
Plans
What to What
Contacts
Exchanges
LinkedIn
SNS
Screen
Sharing
Participants
Organizers

26. OVID has made us realize nothing is permanent.
People change. People move. People quit jobs.
If there is any silver lining, it's the realization that life is short, and you should simply do what
feels right - instead of living your life for other people.
You can always change your mind. You can always make a change. If it's a good change you can
continue down that road. If you decide later it was a mistake, you can reverse it.
Don't live your life for other people. Do what feels good. Do what feels right for you. Because the
lesson in all of this is that nothing is permanent, and when we can truly only count on tomorrow,
don't worry so much about controlling the future, or writing a narrative for the future.
Do what feels right for the next little while, and wait and see.
Blake
Morgan
Customer Experience
Futurist,
Bestselling Author,
Keynote Speaker
Marketing and innovation
Influencer
San Francisco
Dealing with Post Pandemic Challenges
Author of the book:
‘Customer of the
Future’
https://www.linkedin.com/posts/blakemichellemorgan_monday-lessons-workngmom-activity-
6843257090472058880-Am-E

27. Thank You
leed@uvasv.com