Intellectual property, or intellectual capital, is not a concept constrained only to technology companies like Instagram, Meta, or other social apps. This powerful business asset is present in every single organization in one way or another. While tangible products or measurable services that a business or organization sells to the public are certainly assets, and it goes without saying that physical locations and business equipment used to make products or facilitate services also fall under that category, intellectual capital is rooted in knowledge, experience, ideas, branding concepts, and more.

1. Intellectual Capital
The Power and Profitability of an Idea
❖ Insights from Daniel Burrus
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2. Insights from Daniel Burrus
Not all value of a business is measured in
physical products or services offered to
customers.
Intellectual capital refers to branding, ideas,
employee knowledge, and other intangible
assets.
One of the biggest reasons intellectual capital has
such intrinsic importance linked to it is because of its
ability to bring your organization future value.
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3. Leverage intellectual capital through intangible
assets to bring future value to your products,
services, or business as a whole.
Develop an understanding structural, human,
and relationship capital and determine which
one or combination is common at your business.
Consider allowing all levels of employees to
contribute ideas to products and services to
better gauge intellectual capital.
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4. See the Future Before It Happens
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Daniel Burrus shares the most
influential technology trends
shaping 2022.
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www.Burrus.com/seethefuture