Presentation at RSA Bristol Network, Knowle West Media Centre, 21 June 2011.

1. How social media can power a small business RSA Bristol, Knowle West Media Centre 21 June 2011 Dan Martin, editor, BusinessZone.co.uk

3. Fry up?

4. Sales up?

5. A small business using social media

6. Engage by being personal

7. Engage by being personal

8. Engage through giveaways

9. Engage through sharing

10. Be tweeter friendly

11. Respond

12. ‘ Old school’ social media

13. Give stuff away for free

14. Recommend others

15. The community’s view “ Giving good advice without judgement.” (Mediamonitor) “ Members should be open minded and pass on what they have learned in the trenches but respect that today the trenches may be different.” (adventurelife) “ Those who give frank advice rather than sugar-coat, but in a way that's constructive.” (Cornish Steve) “ Someone who gives and does not expect to get back is a great member.” (UKSMF) “ The question is: what brings people to UKBF? I'd say it's the opportunity to get full, frank and expert advice. Without that, the forum would just be one big "time out" section.” (Steve Gibson)

17. Broadcast live

18. Broadcast live

19. Twestival: Social media power in action

20. Twestival in one minute

21. Get in touch [email_address] www.linkedin.com/in/danmartin2008 www.twitter.com/Dan_Martin