MBA Presentation on the early market effects of a brand

1. The Assignment
Marketing
Something
Current
Todays lesson:
Marketing
Research

2. D. Antione Dixon

3. FEИTY Beauty Origins
×Founded by Rihanna
×Founded under LMVH’s Kendo Brands
-Louis Vuitton Moet Hennesy
-Kat Von D, Marc Jacobs Beauty, Ole Henriksen,
Bite Beauty
×10 Million dollar partnership
×Two years of research
×Launched on September 8th, 2017
Source: http://www.Kendobrands.com

4. Industry Influence
Inclusive Strategy
Marketing to POC vs Marketing with POC
Product development with POC in mind
Multicultural buying power
Multicultural population increases
New York Fashion week models of color in Feb. 31.5%
New York Fashion week models of color in Sept. 36.9%
Source: http://adage.com/article/cmo-strategy/rihanna-s-fenty-paves-diversity-retail/310562/

5. 1.4
Million Instagram
Followers
40
Different shades
of foundation
Fenty Beauty by the numbers
16
Days

6. More Numbers
+25 Million people to US population by
2026
-Half of that will be; (in order)
• Hispanic,
• Asian,
• African-American,
• Caucasian.

7. Multicultural
buying power
$3.9 trillion in 2015 to over $5.9
trillion in 2016
African American Spending alone will
surpass 1.5 Trillon by 2021
Source: http://adage.com/article/cmo-strategy/rihanna-s-fenty-paves-diversity-retail/310562/

8. Questions
?