The document discusses the process for publishing an app on the Salesforce AppExchange. It is described as a multi-step, time-consuming process similar to an episode of Star Wars. Developers must first become a partner through the Partner Program. They then develop the app in a dedicated test org, package it, and submit it for a business and security review. If approved, the app enters a waiting period before being published live on the AppExchange for customers. The overall process is depicted as an epic journey with milestones of approval, reviews, and the final celebration of a successful publication.

1. By Martin Vágner
Merkle
HOW TO PUBLISH YOUR APP ON APPEXCHANGE

2. OUR SPONSORS

3. #CD2023 @CzechDreamin
Martin Vágner
Merkle DACH
7/2015
Salesforce Consultancy Team Leader
Cosultant, Architect, Admin
Participated on 3 publishing on
AppExchange
NAME
COMPANY
SALESFORCE FROM
POSITION
PROJECT ROLE
APPEXCHANGE

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WHAT THE HELL IS APPEXCHANGE?!
Same as App Store or Google Play
ONLINE STORE WITH APPLICATION
APPLICATION FROM
Salesforce or Partners
PRICE
Paid or Free

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PUBLICATION PROCESS IS…
AS A STAR WARS STORY (Episode IV)
Multiple-steps Time Consuming Responsible
Interesting Paid
Complex

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PARTNERSHIP

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Publisher Console
Research
PARTNERSHIP
 What is it?
 How to became a partner?
 Why I need it?
ISV

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WE ARE PARTNERS

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APP DEVELOPMENT
Org
Best practice
Coverage
Valuable App
Packages

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RECAPITULATION - BASICS
PARTNER
PROGRAM
Community
PBO
Partner
Business
Org
TEST ORG
Org for Test
PDO
Partner
Developer
Org

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RECAPITULATION - BASICS
PACKAGING
Create the solution in
your dev org.
Package the solution.
Upload as a beta
package.
Install beta version in
to the test org.
Test the installed
solution.

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LET’S START!

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BUSINESS REVIEW
Business details
Product Architecture
Licensing
Demo and call

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APPROVED

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SECURITY REVIEW
What is it about?
How to get ready?
Best practice
 False positive
 Best practice development
 Documentation
 Static analysis

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PRICE

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SECURITY REVIEW – PRICE
OLD
MODEL
NEW
MODEL
• Listing
• Review
• Retake

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FINAL FIGHT!

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WHAT NEXT?
Waiting time
Puf! Publish your app! Yes!

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PARTY TIME!
I will try to cover and recap this topic on my blog – www.salesforcestuff.org