Stuff that keeps community managers awake at night

Slideshow Transcript

1. Slide 1: stuff that keeps community managers awake at night Robin Hamman Senior Community Producer also @ http://www.cybersoc.com
2. Slide 2: user content, comment and community • message boards • comments (on blogs, articles, other content) • reviews • social networks • chat • audio/video/images (“citizen journalism”) • tags
3. Slide 3: From Dan Hill's Social Life of a Broadcast http://www.cityofsound.com/blog/2004/07/ripples_or_the_.html
4. Slide 4: From Dan Hill's Social Life of a Broadcast http://www.cityofsound.com/blog/2004/07/ripples_or_the_.html
5. Slide 5: why bother? • increase life and potential reach of editorial proposition • community is sticky • gather audience feedback & data • increase transparency & accountability • use audience to inform journalism (eg. networked journalism) • create an active audience • “someone said we had to had to add some interactivity”
6. Slide 6: QuickTimeﾪ and a MPEG-4 Video decompressor are needed to see this picture. The Daily Show © Viacom Shown for educational and training purposes only See it at: http://www.google.co.uk/search?q=ireport+youtube+dailyshow&ie=ut f-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox- a
7. Slide 7: obvious legal issues • defamation • copyright • contempt of court • data protection
8. Slide 8: more legal issues • breach of privacy • harassment • when does call to action become a commission? • when does a duty of care arise? • protection of vulnerable people • incitement • hate speech; glorification of terrorism • SEC guidelines • ASA guidelines re: astroturfing
9. Slide 9: QuickTimeﾪ and a H.264 decompressor are needed to see this picture. Dominic Sparkes, Tempero - interview at http://www.cybersoc.com/2008/06/video-behind-th.html
10. Slide 10: moderation vs hosting?
11. Slide 11: experience shows… • user comment, content and community isn’t free and comes with many technical, editorial and legal risks • users always think their contributions are sensible & feel aggrieved when “censored” • house rules and active hosting keys to avoiding risk; moderation also helpful • but… some solicitors would argue that by taking an active role in community may increase exposure to liability (discuss!)
12. Slide 12: Robin Hamman Senior Community Producer, BBC … until Friday, then Senior Social Media Consultant at Headshift blog @ http://www.cybersoc.com