The document discusses how businesses can maximize their use of Pinterest through business pages, pinning buttons, promotions, and tying analytics to business objectives. It provides examples of companies that saw significant increases in traffic, engagement, and sales by leveraging different Pinterest strategies. The final slides announce a new ROI tracking tool and thank the audience.
1. Power Your Account
Deb Berman
SVP, Brand Strategy
deb@curalate.com
#PowerPinterest
Friday, December 14, 2012
2. Business Page
✓
With Business Pages, @Pinterest is opening its arms to brands & marketers #PowerPinterest
#PowerPinterest
Friday, December 14, 2012
3. PINTEREST BUSINESS PAGES
Why Convert Account?
• Qualify for Business T.O.S.
• Build Trust: Verified Profile
• It’s easy!
Why convert to a Business Page? Qualify for new TOS & verified profile. It’s easy! #PowerPinterest
#PowerPinterest
Friday, December 14, 2012
4. PINTEREST BUSINESS PAGES
Converting Your Account
http://business.pinterest.com
1 Specify business name
2 Categorize business type
3 Agree to new Business T.O.S.
#PowerPinterest
Friday, December 14, 2012
5. Get More Out of
#PowerPinterest
Friday, December 14, 2012
6. On the visual web,
it’s not just about
your brand page.
85% of engagement with your
brand’s content on @Pinterest
happens organically, OUTSIDE of
your account. #PowerPinterest
#PowerPinterest
Friday, December 14, 2012
7. • It’s about products, not brands
• Passionate product endorsements
• Highly motivated consumers
Absolutely love this. Must buy!
#PowerPinterest
Friday, December 14, 2012
8. PINTEREST MEANS BUSINESS.
“Pinterest buyers spend more money, more often, and on more items
than any of the other top 5 social media sites” - ComScore
Average order value of referral traffic:
$169
$95
$71
#Pinterest buyers spend more money than any of the other top 5 social media sites #PowerPinterest
#PowerPinterest
Friday, December 14, 2012
9. GET MORE OUT OF PINTEREST
Integrate “Pin It” Buttons on Website
CURALATE CLIENT
• Encourages pinning
• Adds strong layer of social proof
• Improves user experience
All Recipes saw +900% increase in pinning after adding Pin It button #PowerPinterest
#PowerPinterest
Friday, December 14, 2012
10. GET MORE OUT OF PINTEREST
Include “Pin It” Buttons in Emails
CURALATE CLIENT
• Generate higher engagement
• Spread content more rapidly
• Make content more dynamic
#PowerPinterest
Friday, December 14, 2012
11. GET MORE OUT OF PINTEREST
Pin Optimization
CURALATE CLIENT
CASE STUDY HIGHLIGHT: On average, each pin to this board generates 52 repins.
#PowerPinterest
Friday, December 14, 2012
12. CURALATE CLIENT
GET MORE OUT OF PINTEREST
Pinterest Account
CASE STUDY HIGHLIGHT: With 9.3k followers, this is Daily Grommet’s most popular board.
#PowerPinterest
Friday, December 14, 2012
13. CURALATE CLIENT
GET MORE OUT OF PINTEREST
Pinterest Account
CASE STUDY HIGHLIGHT: With 9.3k followers, this is Daily Grommet’s most popular board.
#PowerPinterest
Friday, December 14, 2012
14. GET MORE OUT OF PINTEREST
PROMOTIONS & CONTESTS
CASE STUDY HIGHLIGHT: Generated a surge of 700% in Pinterest referral traffic & 18,000 email opt-ins.
#PowerPinterest
Friday, December 14, 2012
15. Tying to Business Objectives
#Pinterest is not an island! Tie your findings to larger business objectives #PowerPinterest
#PowerPinterest
Friday, December 14, 2012
16. TYING TO BUSINESS OBJECTIVES
Leverage Across Social Media
Optimize your social
media strategy.
#PowerPinterest
Friday, December 14, 2012
17. TYING TO BUSINESS OBJECTIVES
Website Merchandising
Merchandise your website
intelligently with @Pinterest
data #PowerPinterest
#PowerPinterest
Friday, December 14, 2012