A look at my approach to audience engagement through the use of digital integration with in-gallery installation, remote audience participation, and sustainable underlying infrastructure. Approach is followed by several practical examples and the strategic opportunities they each achieve through digital integration.

1. Digital Affordance
Rich Audience Engagement and Sustainable Museum Practices
Corey Timpson
corey@coreytimpson.com
@coreytimpson
2019.11

2. 1. Museums
2. Audiences (In-situ and Remote)
3. Engagement
4. Operations
5. The Ecosystem (Practical Examples)
Digital Affordances
@coreytimpson

3. . Preservation
. Collections
. Exhibitions
. Program
Museums
@coreytimpson

4. . Preservation
. Collections
. Exhibitions
. Program
> Trusted sources of knowledge
Museums
@coreytimpson

5. . Preservation
. Collections
. Exhibitions
. Program
> Trusted sources of knowledge
> This knowledge can be created, stored, managed, and accessed digitally
Museums
@coreytimpson

6. . Teach, Educate
. Sources of Research
. Informal Learning
. Recreation
. Facilitate understanding
. Tell us about our past, and inform our future
Museums
@coreytimpson

7. . Teach, Educate
. Sources of Research
. Informal Learning
. Recreation
. Facilitate understanding
. Tell us about our past, and inform our future
> Rich sources of knowledge
Museums
@coreytimpson

8. . Teach, Educate
. Sources of Research
. Informal Learning
. Recreation
. Facilitate understanding
. Tell us about our past, and inform our future
> Rich sources of knowledge
> This knowledge can be disseminated and accessed digitally
Museums
@coreytimpson

9. . Digital
. Mobile
. Data/Information
. Multi-tasking
. Rapid
Audiences Today
@coreytimpson

10. . Digital
. Mobile
. Data/Information
. Multi-tasking
. Rapid
> Digitally enabled, savvy, and demanding
Audiences Today
@coreytimpson

11. . Audiences increase in sophistication
. This causes changes in behaviour and expectations
Expectations
@coreytimpson

12. . Audiences increase in sophistication
. This causes changes in behaviour and expectations
. Museums must meet expectations if they are to remain relevant
. Museums must increase their sophistication and their interaction scenarios with audiences
Expectations
@coreytimpson

13. . How to meet expectations?
. How to ensure relevance?
. How to facilitate learning?
Engagement
@coreytimpson

14. . How to meet expectations?
. How to ensure relevance?
. How to facilitate learning?
> An engaged audience is more likely to learn.
Engagement
@coreytimpson

15. . How to meet expectations?
. How to ensure relevance?
. How to facilitate learning?
> An engaged audience is more likely to learn.
> Digital media/technology can be a facilitator of engagement and learning.
Engagement
@coreytimpson

16. . Museums tell stories
. My design focus rests on multi-faceted, mixed and trans media storytelling
Designing for Engagement
@coreytimpson

17. My belief:
Stories hold the power to inspire.
Storytelling has the power to engage.
Storytelling Responsibility
@coreytimpson

18. The story is important.
Storytelling is important.
Storytelling
@coreytimpson

19. The story is important.
Storytelling is important.
Tactics of storytelling include digital affordances.
This provides different entry points to stories and varies storytelling.
This also extends storytelling to remote audiences.
Storytelling
@coreytimpson

20. The story is important.
Storytelling is important.
Tactics of storytelling include digital affordances.
This provides different entry points to stories and varies storytelling.
This also extends storytelling to remote audiences.
Digital affordances are another tool in the storytelling toolkit.
Digital tools can provide operational opportunities other tools do not.
Storytelling
@coreytimpson

21. . Relevance Building
. Experience Design
. Interactivity
. Immersion
. Inclusion
Designed Storytelling
@coreytimpson

22. . Personalization
. Participation /Collaboration
Creating Relevance
@coreytimpson

23. . Personalization
. Participation /Collaboration
> Digital media/technology can facilitate personalization and provide opportunities for
participation and collaboration.
Creating Relevance
@coreytimpson

24. . Passive
. Active
. Interactive
Interaction Design
@coreytimpson

25. . Passive
. Active
. Interactive
> Digital affordances can greatly contribute to mixed interaction design.
Interaction Design
@coreytimpson

26. . Reciprocal
. Cause & Effect
. Multi-directional
. Dialogic
Interactivity
@coreytimpson

27. . Reciprocal
. Cause & Effect
. Multi-directional
. Dialogic
> Digital media and technology provide excellent opportunities for increasing interactivity
Interactivity
@coreytimpson

28. . Multiple styles
. Multiple interfaces
. Multi-sensory
Immersion
@coreytimpson

29. . Multiple styles
. Multiple interfaces
. Multi-sensory
> Digital integration can contribute to immersion and spark curiosity and delight.
Immersion
@coreytimpson

30. @coreytimpson
. Designing something in consideration of all vectors of human difference at the outset
. Inclusive initiation = Accessibile outcome
. Increased Usability
. No compromise on aesthetics or design intent
. Rich Experience for all
Inclusion

31. @coreytimpson
. Designing something in consideration of all vectors of human difference at the outset
. Inclusive initiation = Accessibile outcome
. Increased Usability
. No compromise on aesthetics or design intent
. Rich Experience for all
> Digital affordances provide excellent opportunity to increase inclusion and access.
Inclusion

32. We are concerned with sustainability
We strive for Interoperability.
We need to be scalability (modularity), changeable, digitally rich.
Yet we must remain a museum.
Operations
@coreytimpson

33. How to be scalable, efficient, and effective over time?
Strict data and information management.
Operations
@coreytimpson

34. ENTERPRISE CONTENT MANAGEMENT SYSTEM
ECMS
@coreytimpson

35. STRATEGIC PREREQUESITES
. strict separation of content from presentation
. store content once and reference often
. dynamically deliver content
. be able to do “anything”
. allow the creation of business rules to constrain the system
. be completely modular and scalable
. standards compliance
ECMS
@coreytimpson

36. COMPONENTS
. DAM — Digital Asset Management System
. ALM — Archives, library, collections management system
. CMS — Content Management System
. Enterprise Search
. Thesauri & Vocabulary Management
. Copyright Management
ECMS
@coreytimpson

37. COMPONENTS
. DAM — Digital Asset Management System
. ALM — Archives, library, collections management system
. CMS — Content Management System
. Enterprise Search
. Thesauri & Vocabulary Management
. Copyright Management
FUNCTION
. Catalogue, Preserve, Aggregate, Manage: All information
. Feed all digital endpoints with dynamic content.
ECMS
@coreytimpson

38. WHITE BOARD - 2009
ECMS DEV
@coreytimpson

39. PROOF OF CONCEPT - 2012
ECMS DEV
@coreytimpson

40. LOGICAL DIAGRAM - 2014
ECMS DEV
@coreytimpson

41. - Standards compliant data and information management
- Modular system of integrated components (can replace a component without losing the whole)
- Spend resources producing instead of reproducing
Operations
@coreytimpson

42. - Standards compliant data and information management
- Modular system of integrated components (can replace a component without losing the whole)
- Spend resources producing instead of reproducing
Analytics can be of incredible value
- Audience insights
- Corporate and Strategic Planning
- Sponsor, Donor, Stakeholder management and stewardship
- Program evolution (evaluation practices)
Operations
@coreytimpson

43. - Audience entry points
- Interaction Design (passive, active, interactive)
- Tactics for in-situ and remote audience engagement
- Prolonged audience engagement
- Operational Implications
Ecosystem
@coreytimpson

44. Empowering Women Exhibition
@coreytimpson

45. @coreytimpson

46. @coreytimpson

47. @coreytimpson

48. @coreytimpson

49. @coreytimpson
. Passive, Active
. Physical, Digital
. Tactile, Audio, Visual
. Extended Reach (remote audience participation)
. Prolonged Engagement (shareable, viewable at home, exists beyond the exhibition run)
Experience Design

50. @coreytimpson
Witness Blanket Exhibition

53. @coreytimpson
. Passive, Active,
. Interactive - personalized, self-expression, aggregation of expression, responsive
. Physical, Digital
. Tactile, Audio, Visual
. Extended Reach (remote audience participation)
. Prolonged Engagement (shareable, viewable at home, exists beyond the exhibition run)
. Obtain metrics used in evaluation & reporting (integrated analytics)
Experience Design

54. @coreytimpson
Freedom of Expression in Latin America Installation

59. @coreytimpson
. Passive, Active, Interactive
. Physical, Digital
. Tactile, Audio, Visual
. Extended Reach (remote audience participation)
. Prolonged Engagement (shareable, viewable at home, exists beyond the exhibition run)
. Obtain metrics used in evaluation & reporting (integrated analytics)
Experience Design

60. @coreytimpson
Sight Unseen Exhibition

61. @coreytimpson

62. @coreytimpson

63. @coreytimpson

64. @coreytimpson

65. @coreytimpson

66. @coreytimpson
. Passive, Active
. Interactive - personalized, self-expression, aggregation of expression, responsive
. Tactile, Audio, Visual
. Personalized, Collaborative
. Extended Reach (remote audience participation)
. Prolonged Engagement (shareable, viewable at home, exists beyond the exhibition run)
Experience Design

67. @coreytimpson
Mandela: Struggle for Freedom Exhibition

68. @coreytimpson

69. @coreytimpson

70. @coreytimpson
. Passive, Active, Interactive
. Personalized, self-expression, aggregation of expression, responsive
. Physical, Digital
. Tactile, Audio, Visual
. Extended Reach (remote audience participation)
. Prolonged Engagement (shareable, usable/viewable at home, exists beyond the exhibition run)
. Obtain metrics used in evaluation & reporting (integrated analytics)
Experience Design

71. @coreytimpson
Inclusive and Accessible Affordances

72. @coreytimpson

73. @coreytimpson

74. @coreytimpson

75. @coreytimpson

76. @coreytimpson

77. @coreytimpson
. System of 5 components
. Tactile floor strip
. Tactile & Braille marker
. Bluetooth Beacon
. Mobile App
. Content Management System
Universal Access Point

78. @coreytimpson

79. @coreytimpson

80. @coreytimpson
Ecosystem of Storytelling Incl. Digital Affordances

81. . Passive, Active, Interactive, Immersive experiences
= BALANCED PHYSICAL & COGNITIVE EXPERIENCE
Ecosystem of Storytelling Incl. Digital Affordances
@coreytimpson

82. . Passive, Active, Interactive, Immersive experiences
= BALANCED PHYSICAL & COGNITIVE EXPERIENCE
. Opportunities for personalization & collaboration
= PERSONAL RELEVANCE
Ecosystem of Storytelling Incl. Digital Affordances
@coreytimpson

83. . Passive, Active, Interactive, Immersive experiences
= BALANCED PHYSICAL & COGNITIVE EXPERIENCE
. Opportunities for personalization & collaboration
= PERSONAL RELEVANCE
. Varied design type, varied media styles, varied interaction and interface designs
= MULTIPLE POINTS OF CONTENT ENTRY
@coreytimpson
Ecosystem of Storytelling Incl. Digital Affordances

84. . Passive, Active, Interactive, Immersive experiences
= BALANCED PHYSICAL & COGNITIVE EXPERIENCE
. Opportunities for personalization & collaboration
= PERSONAL RELEVANCE
. Varied design type, varied media styles, varied interaction and interface designs
= MULTIPLE POINTS OF CONTENT ENTRY
. Multi-sensory
= INCLUSION & ACCESSIBILITY
@coreytimpson
Ecosystem of Storytelling Incl. Digital Affordances

85. . Passive, Active, Interactive, Immersive experiences
= BALANCED PHYSICAL & COGNITIVE EXPERIENCE
. Opportunities for personalization & collaboration
= PERSONAL RELEVANCE
. Varied design type, varied media styles, varied interaction and interface designs
= MULTIPLE POINTS OF CONTENT ENTRY
. Multi-sensory
= INCLUSION & ACCESSIBILITY
. Scalable, Changeable, Interoperable, Analytical
= SUSTAINABLE OPERATIONS
@coreytimpson
Ecosystem of Storytelling Incl. Digital Affordances

86. Thank you
Corey Timpson
corey@coreytimpson.com
@coreytimpson
2019.11