Competitive intelligence is defined as “The analytical and intellectual process that transforms disaggregated market, customer, competitor, supplier, technology, and other key competitive data, information and knowledge into usable, actionable intelligence to the key decision-makers. Focus is the key driver of change. The aim is future-oriented,” by Joseph H. A. M. Rodenberg, in his book Competitive Intelligence, and Senior Management. Companies perform competitive intelligence by gathering and analyzing information collected about the industry, market, business environment, products, and competitors. Competitive intelligence helps your company gain a competitive advantage in the market by constantly making you aware of your competitors in order to stay ahead of the curve. Read more: https://www.clootrack.com/knowledge_base/competitive-intelligence

1. What is
Competitive Intelligence?
Collecting and analyzing information
about competitors in order to make
strategic business decisions.
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2. 10 Advantages of Competitive
Intelligence
Using competitive intelligence, you can comprehend
the strengths and weaknesses of your competitors

3. 7 Sources of Competitive
Intelligence Data
Competitive intelligence programs require data
to gain meaningful conclusions

4. Steps to Proceed With
Competitive Intelligence
To pursue competitive intelligence best practices,
you need to proceed with a structured and systematic
approach

5. Leverage Competitive Intelligence to the Fullest
Use competitive intelligence to inform a wide range
of business decisions.
To get a deep understanding of CI,
Read more here
clootrack.com/knowledge_base/competitive-intelligence