We’ve learned a lot about how to invite everyone into the design process and what happens when we introduce design workshops, usability testing, field observations and other UX/IA/UCD approaches in projects to change how voter registration works? Turns out that it’s possible to bring government lawyers, rights advocates, and government agency staff together to solve the tough problems of implementing a new law.
This session will look at how to not only manage a complex and diverse group of stakeholders, but get them engaged as active partners in the design work of getting the user experience right, through a case study of work in several states in the U.S. that are changing how voter registration works.
The new approach, called “automatic voter registration” turns one of the basic elements in the service design of elections on its head, changing it from a registration process that puts the burden on the voter to incorporating voter registration into other routine transactions. The concept is simple, but the details matter because mistakes can disenfranchise voters or even expose them to legal jeopardy.
Presentation at the IA Summit 2018
3. Democracy is a
civic
design problem
Using the tools of design to change how elections
are run, and how ordinary citizens think about
voting.
4.
5.
6. Even a simple path can start near the end.
But in this path, many of the steps are
completed, or easy for the voter.
7. What happens when someone’s life doesn’t fit into a
clean, simple path. There are many more hurdles.
8. A simple idea
Automatically register everyone.
At the Dept. of Motor Vehicles.
Because over 80% of people in
the US have a driver’s license or
ID from the DMV
10. In 2016, Oregon had a better idea
Make it automatic at the DMV, and send a followup card to
notify new voers.
11.
12.
13. A simple idea, updated
Department of Motor Vehicles
Driver’s licenses
Vehicle registrations
Non-driver ID cards
Department of Elections
Registers voters
Runs elections
It’s not just good for voters, but can
reduce the transaction time – down to
15 seconds in Delaware.
17. Photo: The Oregonian Live
From either side of the counter
(because clerks are users, too)
18. The clerk’s view
Part of my job but
not part of my mission
The customer’s view
Unexpected
Unnecessary
Extra time
19. Statutory Questions
“The information you
provided today will be
used to register you to
vote or update your voter
registration, unless you
decline at this time.”
versus
Voter registration
“While you’re here, let’s make
sure you get your ballot for the
next election.
I’ll use the information you’ve
given me today to keep your
voter registration up-to-date or
register you to vote, if that’s OK
with you.”
22. Local election
offices
DMV Elections
DMV field
offices
Governor
State
Legislature
Laws
Policy advocates
Technology policies
Good government
advocates
Community
groups
投票
투표
bumotovotar
Language access
advocates
Get-out-the-
vote grasstops
Translators
23. A model everyone should follow: active engagement by diverse stakeholders
24. Local election
offices
DMV Elections
DMV field
offices
Governor
State
Legislature
Laws
Policy advocates
Technology policies
Good government
advocates
Community
groups
3rd party voter
registration
投票
투표
bumotovotar
Language access
advocates
USPS
Get-out-the-
vote grasstops
MDAs
Local
carriers
Translators
25. Local election
offices
DMV Elections
DMV field
offices
Governor
State
Legislature
Laws
Policy advocates
Technology policies
Good government
advocates
Community
groups
3rd party voter
registration
投票
투표
bumotovotar
Language access
advocates
USPS
Get-out-the-
vote grasstops
MDAs
Local
carriers
Translators
Where are the
voters?