10 reasons why on-demand tutoring is popular: 1. Students who need help quickly have an option 2. The cost of on-demand tutoring is lower than being locked into a long-term package 3. On-demand sessions are approximately 30 minutes in length which is cost effective for price conscience students 4. Since students are familiar with online instruction it no longer poses a barrier to entry 5. The technology used by on-demand tutoring means students can gain access to homework help from the comfort of their home. 6. On-demand instruction can be recorded for quality assurance and playback. This benefits the student who can review the session as many times as they like. 7. The recording of sessions also benefits the business owner who can check recordings for the quality of instruction and help reconcile grievances. 8. For the business owner on-demand instruction is another revenue stream. Not all students want to be locked into a semester plan. On-demand services provide an avenue to scale the business horizontally with potential to up-sell and achieve vertical scaling. 9. Companies who provide on-demand tutoring and instruction first will realize a competitive advantage over others in the industry. This is an opportunity to increase their brands exposure and reputation. 10. Tutors may find on-demand instruction more lucrative. With the inclusion of duration minimums they could see themselves being paid 15 minutes for a 10 minute session. For example, highly effective tutors could log 1.5 hours in wages for every 1 hour worked. That amounts to a 50% increase in their relative wage rate.