The presentation teaches step by step way to turn every talent to a money making machine

1. TALENT TO MONEY
By
Christian Michael

2. ❑ Talent IS NOT money
❑ People pay for VALUE
Talent ≠ Money

3. WHAT IS MARKETING?
Effectively telling people about a product you
have created that can meet their need

4. MARKETING PROCEDURES
➢ Perception management
➢ Packaging
➢ Positioning
➢ Pitching

5. PERCEPTION MANAGEMENT
Perception is perceived value

6. ISSUES
People see things differently
People interpret things independently
People appreciate things based on how they feel
about it
People pass judgment over a product faster than
we can imagine

7. Perception Management
– Is the art of getting people see you exactly how
you want to be seen; controlling and influencing
how valuable people see you.

8. TOOLS FOR PERCEPTION MANAGEMENT
Brand development Visibility
management
&

9. Component of a Brand
Logo
Mission
statement
Vision
statement
Core values

10. Visibility Management
Online Visibility Offline Visibility

11. Practical Ways to Gain Visibility
❖Volunteer
❖Sponsor a program (s)
❖Collaborate with others in the field
❖Networking
❖Social media handles

12. PACKAGING

13. Every visible part of the
product that the customer
makes contact with before
seeing the actual product
All the delivery processes
that are involved in
moving the product from
the shelf to the consumer
Packaging

14. EVIDENCE OF A GOOD PACKAGING
It’s
communicating
It’s
impressive
It’s
enticing

15. POSITIONING

16. Positioning:
A modern business concept that means
getting your product as close to your
potential customer as to make it easier to
make purchase.

17. TARGETED MARKETING

18. PITCHING

19. Pilot pitching:
Get a short sentence that tells
what you do with clarity.

20. EVIDENCE OF A GOOD PACKAGING
What you must consider before embarking on a
marketing campaign.
❖ Price
❖ People
❖ Place
❖ Product

21. The first thing is to identify a PEOPLE in a
certain PLACE who need a certain PRODUCT
that you must offer at a certain PRICE.

22. Thank you