Over 599 TV shows aired in 2022 in the USA, 449 films were released, and over 100 major video games are expected to launch in 2023, demonstrating the abundance of pop culture content. The document calls on marketers to promote this wide variety of entertainment across different mediums including sports, music, technology, creator content, podcasts, books, games and more. It suggests connecting at SXSW to discuss strategies for introducing audiences to new favorites across the diverse pop culture landscape.