This presentation has been thoughtfully curated to help you establish a strong and comprehensive foundation in the field of communication studies. I wish you a productive and enjoyable learning experience!

1. COMMUNICATION
Cendz Flores

2. Communication is the
exchange of information,
ideas, thoughts, and
feelings between individuals
using verbal, nonverbal, or
written means.
Whatiscommunication?
• to share
• to make something
common
Communicare

3. Information
Ideas
Thoughts
Feelings
Information refers to factual data, details, or
knowledge that is communicated to convey specific
facts, events, or concepts. It is often objective and can
be quantifiable and verifiable. Information is used to
provide clarity and understanding about a particular
topic, and it focuses on sharing data without personal
interpretation or emotional context.
Ideas are like light bulbs in your brain that turn on
when you think creatively. They're like new and clever
thoughts that pop up when you're imagining things or
trying to solve problems. Ideas can be like puzzles
pieces coming together in a new way to make
something unique or different.
Thoughts are like the conversations you have with
yourself in your mind. They're the words and ideas that
run through your head when you're thinking about
things. It's how you figure things out, make decisions,
or remember stuff. Just like talking to a friend, but
inside your own head!
Feelings are subjective emotional experiences that
influence perceptions and responses

4. Shannon-Weaver Communication Model

5. Shannon-Weaver
CommunicationModel
Elements
The Shannon-Weaver
communication model, developed
by Claude Shannon and Warren
Weaver in 1949, provides a
structured framework for
understanding the process of
communication. This model
breaks down communication into
its essential components and
highlights the flow of information
from a sender to a receiver
• Sender
• Message
• Transmitter
• Communication
Channel
• Receiver
• Noise

6. Elementsof Communication
Transmitter
Sender
Message Communication Channel
In some versions of the model, a transmitter is
included to ensure that the encoded message is
transmitted effectively through the chosen
communication channel. The transmitter's role is to
convert the encoded message into a format suitable
for transmission, such as converting digital data into
electromagnetic signals for radio transmission.
The sender is the person or entity that initiates and
starts the process of communication. Think of the
sender as the one who has something to say or
share. They have a message, idea, question, or
information they want to communicate to someone
else. The sender takes the first step by encoding their
thoughts or message into a form that can be
transmitted, such as spoken words, written text, or
visual cues.
The message is the information that the sender
intends to communicate. It can take various forms,
such as spoken words, written text, images, symbols,
or data. The message holds the content that the
sender wants to share with the receiver.
The communication channel is the medium through
which the message is transmitted from the sender to
the receiver. It can be a physical channel, like air for
spoken communication, or a digital channel, like the
internet for sending emails. The choice of channel
can significantly impact the clarity and effectiveness
of communication.

7. Elementsof
Communication
The receiver is the intended recipient of the message.
They play a crucial role in the communication
process by decoding the message received through
the channel. Decoding involves interpreting the
transmitted message and extracting meaning from it
Receiver
Noise refers to any interference or distortion that affects
the transmission or reception of the message. Noise
can be external (such as background sounds), internal
(such as distractions), or semantic (misinterpretation of
words). Noise can disrupt the communication process
and hinder accurate message delivery
Noise
Feedback
Feedback is the response or reaction of the receiver to
the message. It indicates whether the message was
understood correctly and whether the communication
was successful. Feedback can be verbal or nonverbal
and helps the sender adjust their message or
approach based on the receiver's understanding.

8. The context refers to the broader
circumstances or environment in which the
communication takes place. It includes
factors like the cultural background of the
participants, their relationship, and the
situation. Context plays a significant role in
shaping the interpretation and meaning of the
message.
Context

9. DEAN BARNLUND

10. Communication is
Dynamic
On-going, back and
forth exchange
Meaning exists in
people
DEANBARNLUND
Communication wasn't a one
way process. It is dynamic,
continuous, and circular.
We are senders and receivers at
the same time, We share
messages because we want to
share meaning to other people.
It includes verbal and non
verbal cues and feedback.
Meaning is in our mind. We
supply meaning. Therefore, to
people can hear the same
message but interpret ir in
different way.

11. Significance in
Personal Life
• Building strong relationships
with friends and family.
• Expressing emotions and
understanding each other's
feelings.
• Resolving conflicts and
misunderstandings.
Significance in
Academic Life
• Engaging in classroom
discussions and debates.
• Presenting ideas clearly
during projects and
assignments.
• Seeking help or
clarifications from teachers
and peers.
Significance in
Professional Life
• Delivering effective
presentations to colleagues
or clients.
• Collaborating with team
members on projects.
• Demonstrating strong
communication skills in job
interviews.
Significance of
Communication

12. The transactional model recognizes
that communication is a dynamic
interplay between participants,
influenced by their individual
backgrounds, mutual feedback, and
the context in which the interaction
takes place. It captures the complexity
of real-life communication, where
understanding is co-constructed
through continuous interaction
Transactional
Model

13. Scenario
for Transactional Model
Scenario: Group Project
Discussion
Students are working on a group
project. During a discussion, one
student shares an idea for the project's
theme.
Other group members respond with their
thoughts and suggestions, building on the
initial idea.
As the conversation continues,
different ideas are proposed, and the
group collectively shapes the
project's direction.

14. Scenario: Sending an Email
Shannon-Weaver Model
A student is emailing their teacher to
ask for clarification on an assignment.
The student composes the email
(message), ensuring that their
questions are clear.
The email is sent through the internet
(communication channel) to the
teacher's inbox.
The teacher reads the email, interprets
the questions, and responds with the
necessary information (feedback).

15. Thank You
For Your Attention