Social Media Facelift for Cleaning Brand with Drag Queen Ambassador
•
1 like•345 views
In this presentation, you will find enclosed our recommendations for the brand Fabuloso. We created a new social media strategy with an innovative solution which is the use of Drag Queen. This work was made for our Social Media class at Baruch College ( New York).
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Social Media Facelift for Cleaning Brand with Drag Queen Ambassador
Similar to Social Media Facelift for Cleaning Brand with Drag Queen Ambassador (20)
Recently uploaded
Recently uploaded (20)
Social Media Facelift for Cleaning Brand with Drag Queen Ambassador
- 1. SOCIAL MEDIA FACELIFT Aurélien Creuillenet, Cécile Thévenin, Margot Blom
- 3. American brand of cleaning products Colgate-Palmolive company ”Can be used for floors, walls, bathrooms, living rooms, and almost every hard surface” The brand
- 4. Target People who need a multi-purpose cleaner. Key Benefit Fabuloso leaves a long-lasting, fresh scent, no residue and no need to rinse and is safe and easy to use. Reason to Believe Fabuloso has an easy grip bottle and neutral pH. Brand positioning
- 6. Facebook 381 Likes US page 1 post FAN PAGE Community Tone of communication: Humor
- 8. Old school brand Target : women between 40 and + ➡Target aging ➡NO presence on social media Needs a make-over Cleaning products don’t sell a dream to the consumer, we need to change that!
- 10. Brand personification Spokesperson for the brand Enforce the brand image Increase awareness Sympathy capital Emotional attachment Boost sales Engagement rate averagely increases of 43%
- 11. A NEW TARGET FOR A NEW COMMUNICATION STRATEGY
- 12. The new target Fabuloso has to target new generations to become a younger brand. Young Millennials and old Gen Z are the cleaners of tomorrow, and the future dads and moms Young Millennials and old Gen Z are not targeted for cleaning products
- 13. The new target Our decision: TARGET THE GENERATION OF TOMORROW ON SOCIAL MEDIA Make Fabuloso a cool brand to purchase
- 15. Likes and Dislikes Procrastination Entertainment Do exciting things Daily chores like cleaning, doing laundry “Adulting” THE BEST BET
- 16. Why RuPaul’s Drag Race Target & Audience Same target (18 to 49 years old) 1 million viewers People are looking for entertainment, fun Colors of Fabulous They match with a drag queen’s universe (colorful, fun..)
- 18. A drag queen ambassador Purple Reine Introducing Character representing the brand
- 19. Her role Shown using Fabuloso Cleans everything with Fabuloso product while singing and putting on a show, with her friends Uses humor and sarcasm Gives advice to people for cleaning their home with Fabuloso product
- 21. Facebook Posts, videos and contest Create a real community Engage with consumers
- 23. Instagram Post beautiful and fun photos Highlight the products Instagram live with Purple Reine
- 25. Snapchat Paid Media Sponsored filters to advertise to a younger target
- 26. RESULTS
- 27. Results Brand Awareness to a new customer target Sales boost Younger brand image
- 28. CALENDAR
- 30. 2018 Calendar
- 31. BUDGET
- 32. Budget Fees for Digital Marketing that will take care of the social media Social Media advertising Sponsored posts on Facebook and Instagram Snapchat filters
- 33. KPIs
- 34. KPIs Sales How much growth has this strategy brought? Reach Numbers of likes, views, shares Lifetime Customer Value (LTV) How many customers continue to buy Fabuloso?
- 35. THANK YOU!