9. Zopa introduced peer-to-peer lending An online marketplace where people meet to lend and borrow has huge cost advantages which is why Zopa members get a fairer deal when it comes to their money. In Zopa’s wake, copycats such as Prosper in the US, Smava in Germany and Boober in the Netherlands have sprung up across the world. Social Lending is a financial category of genuine and increasing importance.